How to Pin an Image or Video to Your Pinterest Board?
Hi there! It’s awesome that you would like to learn How to Pin an Image or Video to Your Pinterest Board. But, as part of your social media marketing efforts, if you are just starting out with Pinterest marketing, I do suggest reading the first and second part of this Pinterest Training series. They are How to Create a Pinterest Business Account and How To Create A Pinterest Board.
And if you have already read those two articles and ready to continue with this lesson – Great! Just one more note – this Pinterest Training series is part of the Learn How To Do Digital Marketing topic. It is a complete guide of all digital marketing you need to learn whether you are starting as a digital marketer, an experienced one or even if you are a business owner.
Let’s begin this post now, and start with how to prepare your pin.
Prepare a Pin
Before adding an image or video to your Pinterest Board, it is best to prepare your pin.
First, it is vital to know that a pin can be an photo or video from your website, article or blog post. So, after you create and publish a new article or blog post, you can pin any photos or videos from that web page to your Pinterest Board.
Pinterest Pins
Of course, you can also pin an image or video from a website, article or blog post that is not yours. Even then, you need to make sure you prepare the details for the pin.
And here are steps to prepare your Pin:
Image or Video of the Pin
First, you have to have an photo or video to pin. As mentioned above, it can be from your website that is an article or blog post. So, you must create that article or blog post with images and videos first.
Image That Can Be Pinned To Your Pinterest Board
It can also be an article or blog post from someone else’s website. This means you are going to share an image or video from that source. It is not your original work.
Of course, if you like, you can just pin an photo or video that is not from an article or blog post.
Title of the Pin
Next, you need to prepare the title for your pin. This is what Pinterest users will read. So make it attractive. And relevant to the topic of your image or video.
Pins with Title and without title
As you can see in the image above, a pin with title is more attractive. Which photo would you click on?
Remember to use keywords for the title. It can help Pinterest users to find your pin. Or be shown on their news feed because of the topic relevance.
Description of the Pin
Next, prepare the description for the pin. Write attractive description that will get people to click on your Pin and save it. When people click on your pins, you get increased views. When people click on your image or video, you drive traffic to your website.
Add hashtags in your description. This will help your pin be found by Pinterest users when they search for a particular topic. Do not add more than 20 hashtags. Also, write specific and descriptive hashtags that are meaningful and relevant to your image, topic, niche and industry.
When a Pinterest user searches for a hashtag, the freshest pins with that hashtag will appear at the top of the feed. This raises the chance that people will click on your pin. They may even save it. The best would be they visit your website.
Tip: Description is limited up to 500 characters only
Destination Link
This is the website address where the image or video originates from. The URL can be automatically added if you are pinning from a website or manually added by copying the URL and pasting it in the Destination Link field.
If it is your article of blog post, you should have no problem remembering it. But if it is a curated article, then take note of the URL. Jot it down somewhere.
How to Pin An Image or Video to Your Pinterest Board?
There are many ways to Pin to your Pinterest Board:
Method Number 1 – Pin From Your Website an Image or Video Stored on Your Computer
This method is when you have already published an article or blog post on your website. And the images and videos that you have added to that web page are on your computer. So, you would like to add a pin to your Pinterest board by uploading that photo or video from your computer. Here is how you do this:
Go to your Pinterest Dashboard(see screen shot below)
Pinterest Dashboard Create Pin
Click on Create Pin. And the Create Pin popup appears (see screen shot below)
Create Pin Details Popup Window
Add an image or video from your computer. Earlier, in the Prepare a Pin section, you would have prepared this photo or video on your computer. Click the arrow up icon to find the image or video on your computer and add to this Pin.
OR
You can also drag and drop an photo or video into this grey box area (where the arrow up icon is) to add it to this Pin.
Remember the Title, Description and URL that you prepared in the above Prepare a Pin section? Here is what you do with the prepared information:
From the above Title that you prepared, add the text into the Add your title field (see Pin Details screen shot for reference).
From the above Description you prepared, add the text to the Tell everyone what your Pin is about field (see Pin Details screen shot for reference)
From the Destination Linkprepared above, add the URL into the Add a destination link field(see Pin Details screen shot for reference)
Next, you have to select a board that you would like to add this pin on. At the top right corner of the Create Pin popup window, ClickSelect (see screen shot shown below for reference)
Create Pin popup window – Select Board
A drop down of all the Boards you have created will appear (see screen shot shown below for reference)
Choose a Pinterest Board After Choosing an Image or Video
Choose the Board you wish to pin this image or video (Remember to pin to the appropriate board that is relevant to the topic of this photo or video). And click Save.
Click Save to Save Image on Pinterest Board
At this time, if you would like to create a new board for this pin, you can choose the Create board button instead. Then follow the prompts to create your new board.
And that is it. Your pin is saved on your Pinterest Board. If you like to see how the pin looks like, simply click the option to See it now.
Click See It Now to see your saved pin
You will get to see your pin and details that you have added. See the screen shot below to get an idea how your pin will look like.
See It Now Shows Pinned Image with details that you have added plus the destination link
As you can see from the screen grab above, all the details that you have added will be in the pin. This includes the destination link which will lead the Pinterest users to your website. In effect, this drives more traffic to your website.
Method Number 2 – Pin an Image or Video Direct From Your Website Using a Social Media Plugin
If you have installed a social media plugin, one of the buttons would be for Pinterest. Below is how the Pinterest Pin button option would look like for the AddThis plugin.
Pinterest Pin Button Option from Social Media Plugin – Addthis
This is just one of the many social media plugin options. And one of the many Pinterest pin buttons available. All these pin buttons on these social media plugins enable you to pin an photo or video directly to your Pinterest board.
Simply click on the option. And you will be brought to the next screen where you are presented some images. These photos are grabbed from the web page, and are for you to choose which image or video you would like to pin on your Pinterest board.
Choose an Image to Pin and Click Save
Choose an image that you would like to add to your Pinterest board. Move your mouse over the photo, and click Save.
Just like how it is described above in Method 1, you will be asked to Choose a board to pin this image or video to. Select the board and click Save. It will immediately be saved on your choice of board. You can also view the pin by clicking See it now.
Method Number 3 – Pin an Image or Video Direct From Your Website Using a Pinterest Browser Button
Another way to pin an image or video to your Pinterest board is to use the Pinterest Browser Button. This is a button that you download into your browser.
When you attempt to pin an photo or video from a web page, and you have not downloaded this button before, you will be asked if you would like to add this button to your browser, as shown below.
Download and Get Pinterest Browser Button
Or you can simply choose to download this button as a plugin or extension from the browser store. For example, I downloaded mine from the Chrome extension store, as shown below.
Add to Chrome Pinterest Save Button
After adding this button, it will appear at the top of your browser area.
With this button on your browser, whenever you are on a web page, you can pin any image or video from that web page to your Pinterest board. Simply click on the Pinterest Browser button.
As mentioned in Method 2, all the images and videos on that web page will be displayed on the next screen. Simply choose a photo to save to your Pinterest board.
Just like the steps mentioned above in Method 1, you choose and save to the board of your choice.
Method Number 4 – Pin an Image or Video Using the Save From Site option
This option is available only on the desktop version of Pinterest. When you pin an image or video from a web page, and you are brought to the Create Pin window, there is a Save from site option on the bottom left area. See the screen grab below.
Save from site option on Create a Pin window for Pinterest
Click the Save from site option.
Enter the URL of the website into the field. You can either manually enter the URL or copy and paste the URL.
After you submit the URL, you will be brought to the page where all the images and videos grabbed are displayed. Choose the photo or video you would like to pin.
Then just like how the steps are mentioned in Method 1, you can select the board you wish to pin to. Click save and you have added a pin from that website to your Pinterest board.
And there you have it – more than 1 way for you to add an image or video to your Pinterest board.
Would You Like to Learn More Digital Marketing Now?
I have a secret resource where I learn all the digital marketing. It has helped me with my career and business. It is also an excellent resource to learn the latest digital marketing trends.
Now, I no longer keep it secret because I have learned that by sharing I help many people to be better digital marketers or increase income for their businesses. And I would like to share it with you. Here is the link to that awesome training resource.
Join the Free Starter Package with just your email. No credit card needed.
Your Bonus!
When you sign up, add a comment below to let me know. Your bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.
If you have ANY questions or comments about How to Pin an Image or Video to Your Pinterest Board?, ANY at all, please submit them as comments below. I will be happy to help out.
This article is part of the How to Learn Digital Marketing Online topic. It covers all the digital marketing subjects you should learn and practice. It is ideal for anyone who is new to digital marketing, experienced with digital marketing and wishes to learn more, and even the adept business owner.
What is a Pinterest Board?
The idea of Pinterest is to have an online space like a bulletin board. Many bulletin boards in fact. And for users to pin as many images and videos to these boards as possible.
And the idea is to pin images and videos that are topics of interest of the users. Hence, the combination of the word, Pin, and the word, Interest into Pinterest.
Pinterest Boards
As you can see from the above image, my travel Pinterest account – Asia Travel Gems, has many boards related to travel. For example, Honeymoon Destinations, Bangkok Food, Things to Do in Indonesia, Malaysia Travel, and many more.
Inside each of these boards are images and videos from travel articles that I found on the World Wide Web. Many are also from my travel blog – Asia Travel Gems.
I pin images and videos of interesting travel articles as well as my own travel blog posts. These pins will appear on Pinterest users news feed. And when they find it interesting, they will click on the pin.
And when they see the pin, and are interest to find out more, they can click on a link provided. The link will take them to the blog post or article.
You can see how this can bring traffic from Pinterest to your website. When I post my travel articles from Asia Travel Gems, and people click to see the pin and then to my travel blog, I gain traffic. And with traffic, I can convert visitors to customers.
Create Your First Pinterest Board
Ready to create your first Pinterest Board? Well done. Let us begin by going to your Pinterest Dashboard, and click on the Board option that is on the main menu.
Boards Tab on Pinterest Dashboard
As you can see, there is a Create Board option. Click on that.
Create a Pinterest Board Option
A window pops up, and it is the Create Board popup.
Pinterest Board Details
Enter the details as follows:
Name – Choose a name for the topic of your board. For example, if your board is about Pet Accessories, then name it as that.
Visibility – If you are not ready, you can keep the board secret. Otherwise, it is good to make your board public .
After you fill in the above details, click on the Create button.
You will be brought to a screen where you can edit your newly created board. Click on the pen icon to edit your board.
Pen Icon Button to Edit Pinterest Board Details
The Edit window for your board will popup. It looks like the image below.
Edit Your Pinterest Board popup
Fill in the details for your new Pinterest Board.
Name – This is the name of your board. If you filled this in earlier, the name you gave will appear here. But if you have not given a name before, you can write the name for this board. Remember – it should reflect the topic of this board. Be relevant.
Description – Write a long description of what your board is about. This helps with search, and people can find your board based on what is written here.
Category – Try to find the right category for the topic of your board. If there is no category that fits, consider the closest one. If you are unable to decide on a topic, then choose Other. Being in the right category helps with search too, and being found by Pinterest users.
Cover – This is default. Usually the last few images or videos that you pin are the cover. But if there is a particular image or video you feel best represents this board, then you can choose that to be the cover for this board.
Visibility – mentioned in point 3, you can choose to keep this board secret. Otherwise, it is good to make your board public .
Personalization – Keep this as default. Do not change this.
Collaborators – This is the Awesome part. It helps to grow your followers and viewers. Add people who can help you increase pins on your board.
When they add a pin, their followers can see it too. And they will follow you. All these add to views. And with more views and followers, you can get more traffic to your websites
Click Save
There! You have just created your first Board. Congratulations! Now your board is ready for you to add pins. To know how to do that, please go read my article on How to Add An Image or Video to Your Pinterest Board.
Can’t Wait for the Next Blog Post?
We have come to the end of this article – How toCreate a Pinterest Board? Can’t wait for the next blog post? Would you like to learn all digital marketing strategies Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.
Join the Free Starter Package with just your email. No credit card needed.
Your Bonus!
When you sign up, add a comment below to let me know. Your bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.
If you have ANY questions or comments about How toCreate a Pinterest Board? , ANY at all, please submit them as comments below. I will be happy to help out.
Pinterest is the chosen social media vehicle for my online businesses. Today, I will show you How to Create a Pinterest Business Account?
I focus more on this platform, and it is showing great results. In just a few months, I have increased my followers and unique viewers from a few to thousands. This has resulted in increased traffic to my websites.
As you know, large volume of traffic is important. It is how we can generate sales and income from our websites. Visitors are opportunities to convert into them into customers.
As such, with a Pinterest marketing strategy that brings great results, many people have asked me to provide training on how I did it. So, here it is.
But this is just the first of a series of Pinterest training. The ultimate secret of how I get thousands of followers and viewers on Pinterest will be the last part of this series of training.
I designed the training to be so because in order to get there, to find out how I managed to be successful with Pinterest, you need to learn the basics first. In other words, to get there, you have to start from here.
So let’s begin, shall we?
Why Do You Need to Create a Pinterest Business Account?
I know right? Good question. I too asked the same when I started with Pinterest. Back then, as I researched about this, I realized there are many good reasons for a Pinterest Business Acccount. Here they are:
It is FREE! You read this right. There are no additional charges to have a Pinterest Business Acccount. And as you discover more good reasons below, you will surely come to the same conclusion that I had. And that is to get a Pinterest Business Account.
Access Pinterest Analytics. This will help you improve your Pinterest Marketing. With analytics, you will know what pins your audience likes, what are the trending posts, and when to post for maximum results.
More control of your branding and content attribution. Branding is important as it will serve long term success for your business. And with a Pinterest Business Account, you can claim attribution for all your pins. As such, you gain increased brand exposure and brand awareness.
You can claim your website, Etsy page, and other social accounts. This also improves branding. Claiming your online assets such as your website ensures your name and profile photo appears with every Pin.
Advertise on Pinterest. Again, for increasing brand exposure and brand awareness, advertisements can be the vehicle to achieve that. Plus, promotions can drive more traffic to your website. Again, as mentioned above, this is opportunity to convert visitors to customers. As such, this can boost sales and revenue.
Awesome! Now How to Create My Pinterest Business Account?
After reading all the benefits, I bet you are ready to create your Pinterest Business Account. There are a few ways to do it. And here they are:
I Already Have a Pinterest Account. How Do I Add the Pinterest Business Account to This Existing One?
Simply log in to your personal Pinterest Account
Click on the more options – this is the three dots at the top right corner of your dashboard (see image below)
Select Add a free business profile and click the option (see image below)
Follow the prompts on the screen a. Choose at least 1 topic (preferably this is a topic related to your business) b. Are you going to advertise? If yes, then indicate your interest in advertising. Pinterest will recommend which of your content to promote. And also offer you guidance on how to create your first ad
Select your business type
Enter your business name
Enter your business email
Enter your business website
The following are options. You can choose to do it later.
Claim your Instagram, Etsy, or Youtube accounts
Download the Pinterest browser button
Copy boards from your personal profile
Add A Free Business Profile Option on Pinterest
If you choose to migrate the boards from your personal account, you will be taken directly to your new business profile from now on whenever you log in.
If you are not migrating the boards, then you will be asked to create your first pin.
I Do Not Want to Link The Business Account to My Personal Pinterest Account. How Do I Do That?
There is a choice whether you want to link your personal account to your business account. If you wish to link them, the steps are above. If you do not, and wish to create a totally new business account, then follow these steps:
Log out of your personal account if you are still logged in
Complete all required fields: a. Email address b. Password c. Business name d. Business type
Then click Create account
Another method for this option
After you log out, and there is a window like the one on the left (or above if you are reading this on a mobile phone), look for the Create a business account option.
Click on it.
Follow the prompts, and complete the fields in Step 3 above.
Then click Create account.
Note – This option will require you to sign in to your personal and business accounts separately.
I Have a Personal Account. Can I Change It To a Business Account?
Sure! Just follow these steps.
If you are not in your personal account, then log in to it
Complete all required fields: a. Business name b. Business website c. Business type
Then click Create account
I Have Created My Pinterest Business Account. What Next?
Once your account is created, you should update your account details. Again, click on the more options button. Just a gentle reminder, this is the three dots at the top right corner of your dashboard. Then select Edit Settings, and click on that option.
The 1st tab you will see is Edit Profile (see image below).
Edit Profile of Pinterest Business Account
Remember to update the following:
Change profile photo – This should be your logo or a photo that reflects the niche or industry of your business. E.g. if you are in the pet industry, you can add a photo of pets as your profile photo. Or if your niche is dogs, then a photo of a dog. Of course, ideally it is best to put your logo here. So that people can be aware of your brand and remember your brand. And whenever you post a pin or people share your pin, they can see your logo that goes with the pin.
Display name – This is the name you would like people to see when they see your pin or visit your account.
Username – Make this your brand name. E.g. you can see from the image above, I use asiatravelgems for Asia Travel Gems. This is so that when I share my Pinterest account, people can see my brand name.
About your profile – good to write a detailed profile to tell people what your board is about.
Location – This is optional – To me, this is only useful if you have a store location or office space where people can visit and buy stuff.
Featured boards – When you have a good range of Boards, this option is good to do. You can feature the boards you believe either need a lot of visibility or are very popular. This is shown on the front page when people visit your account. In a way, it tells people what your account is all about and will encourage more people to follow you. Click on Edit if you are ready to feature some of your boards.
Take your time to explore the rest of the tabs. It is always best to fill as much of your profile as possible. But of course, bear in mind what you really want people to see about your brand.
Be selective. You can always add the details later when you feel the time is right.
We have come to the end of this article – How to Create a Pinterest Business Account? Can’t wait for the next blog post? Would you like to learn all digital marketing strategies Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.
Join the Free Starter Package with just your email. No credit card needed.
Your Bonus!
When you sign up, add a comment below to let me know. Your bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.
If you have ANY questions or comments about How to Create a Pinterest Business Account?, ANY at all, please submit them as comments below. I will be happy to help out.
Are you struggling to attract people to your business? Trying to find ways to get more traffic and start seeing success? Wanting to learn the art of marketing and finding that perfect prospect?
This all sounds familiar to many of you out there, and was exactly where I was just a little while ago
Here is my journey and a look inside Elite Marketing Pro.
Hi I am Dena from denabriley.com. I am a strategist, coach, and mentor that enjoys sharing ideas with others to help them in building their business online and finding the right path to success.
My good friend Timotheus wanted me to jump on and give you a little insight and an insider review about Elite Marketing Pro and the approach in attraction marketing, a training platform that is helping several struggling entrepreneurs learn the art of attraction marketing for their online business.
About Elite Marketing Pro
Elite Marketing Pro is a mentorship and coaching platform for home business owners, entrepreneurs and network marketers. Their goal with their extensive training platform, is to empower you to learn the skills associated with attraction marketing, so you have the knowledge and the understanding of how to market your business in a way that will unleash an unfair advantage over your competitors.
Just starting out in business and not sure which road you want to take yet? With their unique platform they walk you step-by-step by teaching you how to promote their own educational training products.
This gives you an opportunity to earn as you learn, and you will discover how to apply this comprehensive training to your own business by learning the fundamentals of attraction marketing, building a following that know, like and trust you, and then applying what you learn to your own personal brand.
Here is a sneak peak of what you will find inside Elite Marketing Pro.
Elite Marketing Pro – The Overview and Rankings
Name: Elite Marketing Pro
Owners: Tim Erway, Matt Crystal and Ferny Ceballos
Learn how to establish a following that know, like and trust you
Multiple levels of teaching – As your business grows you have the chance to upgrade
Step-by-step instruction for getting your own online business up and running
Build out your own website and sales funnels with page creator pro and hosting for WordPress
Provides training wheels while you are building your business
Done for you sales funnels
1-on-1 Coaching to help you understand mindset and marketing skills you need for success
Top Notch Marketing Training for Online business
Opportunity to earn while you learn
Cons:
The training targets and places more of an emphasis on the network marketing community instead of affiliate marketing and direct sales.
Multiple up sales – As you advance through the training there are some extremely pricy upsells. You are learning about marketing your own business and as you learn, you will find that up sales do make a difference in success, why would they not practice one of the strategies that they teach.
Here is a little bit of history about me and how I got started with Elite Marketing Pro…
My dream of owning my own business online started a couple years ago when we had a reorganization at work, and I landed in a dead-end job that I absolutely hated.
Thinking I only had a couple years left before I could take early retirement my plan was that I could stick it out for the duration.
That was until I found out that by taking out my retirement so early, I would end up losing two-thirds of my pension, there is no way I could live on that being 10+ years prior to getting social security benefits.
I was devasted by the news and knew I had to find a way to change my life.
Not really wanting to go out and find another job, I decided to build a business online, something where I could work from home and work toward accomplishing my goal for early retirement.
I jumped in and found myself working endless hours and it seemed like I was just spinning my wheels and going nowhere fast.
I built a great website It just seemed that I could not get any traffic built up to make a difference and find what I needed to find success.
Eighteen months into my online business and still no sales to speak of, I know building a business online does not happen overnight; however, I was frustrated and about ready to quit.
I was talking with a friend on Linked-In and he was telling me about this training that he was involved in that really increased his traffic and he was well on his way to success.
A bit concerned and thinking, not another shiny object. Yes, I had been burned before, and was skeptical of jumping into something that would take my money and not provide the path to success. You have been there, right?
I took the information from him and let him know I would check into the training; we have all heard that before. Well for me I needed a solution a way to get out of that job and a way to find success in my business.
So, I took that information and started my research and the first thing I wanted to find out is, what is attraction marketing and how would it work for me. Are you asking that same question? If so let’s explore…
Is Attraction Marketing for You?
When trying to decide if something might work for your business what is the first question you ask?
My answer to this, who is this product for?
My friend warned me that the training seemed to be for network marketing, using terms like, with this training learn to attract people to you with no more cold calling and harassing friends and family.
He did assure me the training was great for affiliate marketing, direct sales, information marketing and even the professional services industry. This is because is teaches the concept of attraction marketing.
What is Attraction Marketing? Here is what I discovered…
Attraction marketing is a natural strategy that acts like a magnet drawing people to you, getting your customers to know, like and trust you. No, this is not tricking your customers or misleading them. It is more about keeping it real.
Attraction marketing is accomplished by providing lots of value to your customer; in-turn, people are attracted to you and appreciate everything you have to offer. No, you don’t have to be beautiful for this to work, they say just get out there and expose warts and all.
You will find with providing value to your customers, people like you for the real you, even if you are only a couple steps ahead of them, they will still look at you as an authority, because you have the ability to help them and provide them value. If you think about this is what we are always looking for when we search the web.
You see, gaining the know, like and trust factor, makes for loyal customers that come back time and time again. So, Yes! This concept of attraction marketing will help anyone trying to build any type of business online and is not for just the network marketer. Sounds like something you can do, right?
Can you see how this would have an advantage over normal marketing strategies? I know I can.
Attraction Marketing Boot Camp – Free
Wanting to find out more about this strategy and see if it would work for me and my business, I dove right into the free Attraction Marketing Boot Camp and didn’t even have to enter a credit card.
That was a plus I could explore the system and the only thing they ask for was my name and email.
It was set up on a drip campaign providing a free video every day for the next 10 days teaching the strategy of attraction marketing.
The training went over several different categories in how to build a customer base and how it can help you. Remember that my friend had warned me that this training is target the network marketer, but we found that attraction marketing can be for any online business.
If you are an affiliate marketer like me, we just simply read between the lines and understand when they are talking about building your team, as an affiliate marketer, we are replacing that with building a customer base.
Let’s look at some of the topics they cover…
Finding the right customer
How to keep your customers engaged
Optimizing value to you customer
Building a relationship with the customer
During the Boot Camp and throughout the 10-day training, there is an offer for the Attraction Marketing Formula, for an extremely low investment of just $47.00 and has a 100% money back guarantee. Who wouldn’t want the chance to get their hands on the formula for attraction marketing and building that perfect customer base?
What did I have to lose, right?
Attraction Marketing Formula – $27.00
Clicking the link, took me to a long sales letter, you know ones.
It basically talked about how it could help the network marketer build a team and duplicate the process. Another area they touched on was how to make money even when someone did not join your team. Curious? I was too.
Considering most of the sales letter did not pertain to my passion of affiliate marketing or direct sales, like most people I just scrolled to the bottom to find the offer.
What I found is not only with this offer of the e-book, which was well worth the money, for acting fast, they are also including three bonuses and enroll you into the Ignition program. Now that is really leading with value, by this time I am really seeing how attraction marketing can work.
The bonuses consisted of…
A lifetime Affiliate Program – I found they offered great commissions of 20-70% depending on your status for an affiliate marketer, these commissions are an actual affiliate program and has nothing to do with network marketing. Elite Marketing Pro teach network marking but is in no way a network marketing company (MLM).
Ignition Coaching – 1 on 1 coaching from an expert coach to help you get started with the Attraction Marketing Formula and jump start your business.
Members Only Life-Time Facebook Mastermind Group – This is a great community of people just like you and me wanting to learn and implement attraction marketing in your business.
This was all just the beginning…
After opting into the Attraction Marketing Formula on the Thank-you page was an offer for a yearly membership to the Elite Marketing Pro Insider Membership and Training Platform. Again, they offered that same 30-day 100% money back guarantee at a very reasonable price of $297 and they even offered a payment plan. So Yep! I went for it after all, $300 off the regular discounted price, and we have seen that they deliver over and above on their promises and price point.
With the 100% money back guarantee again what did I have to lose and with everything to gain to have that chance to have training that might just start helping you turn a profit in an online business?
I was excited to have all this newfound training at my fingertips and after reading through the Attraction Marketing Formula downloadable eBook, I jumped right into the training platform, inside I found an easy to navigate dashboard and a roadmap leading through all the different modules of the training. I was now on my way to finding success!
Diving right into the individual modules, I found they start you out right away on how to build an audience that will begin to know, like and trust you. Through my research I found that this is an important factor in building any online business, without bringing in customers to your business you have nothing.
This is what I have struggled with all along and with following the training, I am now on my way to building that audience and securing those lifetime customers. This was just the beginning of everything they have to offer to really get your online business going. Everyone must start somewhere, right?
So, here is a brief sample of what I got for signing up for the Elite Marketing Pro Insider Membership.
Insider Membership – $297.00
Elite Marketing Pro – Insider Membership Info – small view. Click to see larger view.
As you can see Elite Marketing Pro offers both a well-rounded training platform along with many tools to help you along the way, you even get a 1-on-1 coach to help you stay on path.
One of the unique factors that really sold me is if you are new to building a business online, you could simply use their already proven, done for you sales funnels and make a great affiliate income by just sending leads. Talk about an advantage you send the leads and they take it from there to secure the sale for you.
Many times, with an affiliate program if you send leads and they buy, you get the commission, but you never have the chance to secure that lead as your own customer.
With Elite Marketing Pro your leads belong to you and are stored as your lifetime customers. It is like having training wheels while you are building your own business.
After building your own business and becoming more confident in your business, when you are ready you simply take the training wheels off and simply take over your list of all your own leads. As they say the money is in the list. This is definitely a plus for someone just getting started. I do see how this can create an unfair advantage to other business owners and get you setup on your own path to success.
How Does Using These Strategies Create an Unfair Advantage?
Elite Marketing Pro promotes that you will have an unfair advantage against your competitors by using attraction marketing in your business. Why? Using the strategies that they teach actually attracts people to you and then those people become loyal customers, removing them from the market of your competitors. Is that unfair? Not if you are the one using the strategy.
Here is a case study from one of Elite Marketing Pro’s top earners, Kate McShea and how she used what she learned from Elite Marketing Pro to take her business to a 6-figure per month income and produce a 7-figure year.
Kate started out as a 2nd grade schoolteacher making $36000/year and wanting to just replace that income with a home business. Kate was then able to leverage her business through Elite Marketing Pro and has gone on to become one of the top earners in the Elite Marketing Pro community. Kate went from trying to build her business, frustrated and ready to quit, to finding success. I want this for my business, and I am sure you do too.
What Are Some of The Members Saying?
These are people just like you and me that have joined the Elite Marketing Pro community. Check out what the members inside of Elite Marketing Pro have to say…
Elite Marketing Pro – Testimonials – small view. Click to see larger view.
My Personal Thoughts on Elite Marketing Pro
I feel Elite Marketing Pro is truly committed to helping their students to succeed in any business and with their education and support of their community helping home business owners, entrepreneurs, and network marketers find their path to help you succeed through providing high value through education and support for their students.
In just the short time I have been with them I have learned so much and want to help give back by offering what I know to my own followers and community, I have found this to be very rewarding.
Even though I have not made it big yet, of course I have only been in it for a short while, I do recommend checking out Elite Marketing Pro and the Attraction Marketing Boot Camp and get your hands of the Attraction Marketing Formula, go through the training and see for yourself if it is a good fit for you and your online business needs.
As far as how it has helped me personally, I have seen growth in both me and my business and it has given me that unfair advantage to get out of being stuck and gaining on my journey to success. I plan to see you at the top.
Get Started on your new journey today!
Attraction Marketing Boot Camp
Attraction Marketing Formula EBook
Any Questions or Comments? I am here to help you on your journey to a successful path in creating an online business. Please post and questions or comments below, I am always happy to hear from you.
How To Do Social Media Marketing for Businesses with 10 Useful Tips
Social media is a force that no business can deny. In fact, most business owners often wondered How To Do Social Media Marketing for Businesseswith 10 Useful Tips. Today, I’ll share with you this important information that will enable you to achieve greater success for your business.
Before all else, let me begin this article by being clear on what is considered as Social Media Marketing?
What is Social Media Marketing?
By now, you would know what social media is. Here is a definition by Kenneth E. Clow (University of Louisana at Monroe) and Donald Baack (Pittsburg State University) from their textbook – Integrated Advertising, Promotion, and Marketing Communications, Eighth Edition, Global Edition.
In that textbook, they said that Social Media is defined as “any digital tool or venue that allows individuals to socialize on the web”. And that a Social Network is “a social structure of individuals or organizations that are tied together in some manner.”
And Social Media Marketing “involves the utilization of social media and/or social networks to market a product, company or brand.”
How to Use Social Media Marketing to Achieve Your Marketing Goals?
With Social Media Marketing, a brand gets on these social networks to achieve their marketing goals. In order to do that, they need to connect and engage with their target audience. This is because consumers are on social media regularly. And they are potential customers for all businesses.
On these social networks, companies can raise brand awareness, and increase brand exposure. They can create unique, good and positive association with the brand, and as a result gain a loyal following. Some may even become their devoted brand ambassadors.
With a large fan base, the business can drive traffic to their websites, create leads and increase sales. Conversions of fans or followers to customers can even happen on the social media platform.
A business gets on social media networks to share content. They share content by posting updates on social media networks. It can be in the form of text, text and image, videos, sharing an article either written by the brand or by others.
When a brand is able to acquire a large audience, and engage more with that audience on the social media networks, it can be easier to achieve the above mentioned marketing goals.
There is also paid advertising available on the social media networks.
To get started, you will need a social media marketing plan
What is a Social Media Marketing Plan?
There is a famous saying that goes – “Nobody plans to fail, but many fail to plan”. This quote stresses the importance of planning for success to happen. It is the same for social media marketing. We need to have a plan for our marketing goals to be reached.
Here is how to create a social media marketing plan:
1. What Are Your Marketing Goals?
Every business has their marketing goals. It can be to increase brand awareness, build relationships with customers, drive traffic to the business website, generate leads, or boost conversions. Your social media marketing efforts can work to help you reach these goals.
There are billions of users on social media globally. Brand presence on social media can help to create brand exposure. As you share content and engage with these users, you can reach all your marketing goals.
So, the first thing you need to do for your social media marketing plan is to decide on your marketing goals. When you are clear on what are the goals, you will be able to create a strategy to achieve them.
2. What is Your Brand and Image?
Social media is a great platform to present your business as well as your brand and image. So many businesses have succeeded in translating their brand and image into their social media profiles. The logo, the cover photo, the story of the business, and many other parts of the profile play a part in communicating the brand and image to the audience.
In addition, the content shared is also a form of communication on the brand and image. For example, a pet store may share a curated story about how a dog is rescued and adopted into a loving family and home. This tells the viewers that the brand advocates dog rescues and believes in well being of all animals.
If you have not decided on your brand and image, then do so before you start your social media marketing efforts. Create a brand manual that has all the details regarding your brand and image. Use that manual to make sure there is brand consistency. Always refer to your brand manuals to ensure that every message communicated on social media follows the business branding guidelines.
3. What Is Your Buyer Persona and Audience?
Who are the people you are trying to reach on social media? What are their needs that your product or service can fulfill? Where are these people located? What are their interests?
These are a some questions to ask yourself when you are trying to define your buyer persona and target audience. By determining this in your plan, you can better target them. It will also help you to find or create content that will attract them.
4. Where Is Your Target Audience Hanging Out?
This is not about the physical location. This question asks you to consider which social media platforms your target audience is hanging out at.
After all, using the fishing analogy, a fisherman should cast his net at an area in the sea where the type of fishes he is trying to harvest is at, right? No point fishing at an area where there are only crabs when the tuna that he is trying to catch is somewhere else.
One thing to note is that not everyone is on all social media platforms. Most people have a favorite social network that they spend more time at. So, after you do the above step 3 where you define your buyer persona and audience, you must find out which social media platform these people are using.
For example, if your audience is mostly millennials, and you found out that most millenials are on Instagram, then your brand needs to focus more on this platform.
5. Which Social Media Platform to Choose?
Besides deciding which social media platform to be on based on where the audience is hanging out, the business type should help with the choice too. For example, the travel industry is highly visual.
People love to see photos of cafes and restaurants food, famous attractions, and the rooms, amenities and facilities of hotels. So, if your business is in the travel industry, you can get a lot of value with a strong presence on Instagram, Pinterest and YouTube.
If your marketing team is small or you are just one person doing it all, then you have to decide which social media platform to focus on. For example, I have a travel blog called Asia Travel Gems. And at the moment, it is only me doing all the marketing.
Asia Travel Gems has a brand presence on Facebook, Instagram, Twitter, Pinterest and YouTube. With limited resources, I decided to focus more on Pinterest.
I spend a lot of time sharing the travel blog content and curated content as well as engaging with the followers. So far, the results are great! The views and followers have increased every day. And best of all, there is increased traffic from Pinterest to the website.
Would you like to get More Social Media Marketing Tips? Here is a Free Training Video for 7 Social Media Marketing Tips. Watch now.
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6. What Content to Create for Your Audience?
It is best to create unique and engaging content. Make so interesting and helpful that it stands out, and people will Like or Heart and Share the content. Remember that content is king.
Post regularly to keep your brand visible and in the minds of consumers. As mentioned above, posts on social media can be images, videos, infographics, articles, curated articles, etc.
The content can be from your website or your blog. Write regularly and share with your fans and followers on social media. This is so that they receive new and latest news and information about your brand, products and services.
You can also curate articles from other sources. Make sure curated links that you share with your fans and followers provide great and valuable information. Curating and linking to content created by others improves trust and reliability. You may find your content getting links back in return.
Content also helps to build more fans and followers. As social media users encounter your brand, and they see something they like, they will likely become your fan or follower. Some may even become your brand advocates.
7. How to Schedule Your Posts?
There are people who tell you that you should post at least 3 times a day. And there are those that say at least once a day. Some even suggest once every two or three days.
To me, it is more important to post only when you have quality content to share. But then there is the issue of what if you do not have quality content regularly?
When you post too often, it can be annoying to your fans or followers. And if you post too infrequently, you can be forgotten by your audience. This can also be a problem when you are trying to attain top of the mind brand recall.
Also, there is the consideration of how many people are doing social media for your business? Again, if it is only you or a very small team, then it may not be practical to post three times or even two times a day.
What I find that works for me is to post at least once a day. And I am all right if I miss a day or two. This is because I rather go for quality content than simply posting for the sake of posting.
Then there is the matter of timing, that is what time to post. My advice is to study the insights and analytics after you have posted for at least two to three months. Observe when most of your audience is online. Then schedule to post at least an hour before that prime time.
8. Why Do You Need to See What Your Competitors Are Doing?
Competitors can be a valuable resource for your social media marketing efforts. For example, observe the keywords they use. Then do keyword research to figure out why they are using those keywords, and how the keywords have made their posts successful.
Look at the social media marketing channel they are using. Especially when they are successful on that channel. It can be a clue to your success, too. The same for any social media marketing technique they are using and is working very well for them. Study it, and consider how to do it better.
9. How to Achieve Greater Success with Social Media Metrics and Analytics?
Social media metrics are data that can give you useful information. The data can help you improve your social media marketing. And bring greater success to your marketing efforts, and as a result to your business.
Metrics like engagement can tell you the number of clicks, likes, comments and shares to your posts. Each social media network has their own way of presenting data to you. You will need to study and learn how to access the data, and interpret them.
Reach, followers, impressions, visits, mentions, tags, and reposts are other useful metrics for you to take note of. For example, you can observe which types of posts or topics are getting more attention and engagement from your fans and followers. This can help you know what content to create or curate.
There are various analytic tools available that can help you analyze the metrics. There are Facebook Analytics, Instagram Insights, Twitter Analytics, and more. And of course the very popular Google Analtyics. The latter can actually track your social media to determine which strategies have successfully driven traffic to your website. You can even track conversions.
10. What is Crisis Management? (Something many businesses lack)
People can make mistakes. So can a brand. When a crisis happens, for example a post that unintentionally offended some people, you need to handle it professionally. This is crisis management. And every business that is on social media must have crisis management guidelines.
Basically, the guidelines instruct what to do during such an event so as to maintain good association with the consumers. It can be to either accept the blame, offer an apology or refute the charges.
A crisis can actually be a problem or an opportunity. Most times, it has the potential to improve the brand’s position and image.
An example was the case where 2 men were arrested after a Starbucks staff called the cops on them. The men were only waiting for a friend.This quickly went viral on social media. And Starbucks was losing favorable brand and image.
The Starbucks CEO, Kevin Johnson, apologized. And 8,000 stores across the United States were closed for Racial Bias Training. While Starbucks still has a long way to go, these steps in crisis management were a step forward towards healing the relationship with the public.
Can’t Wait for the Next Blog Post?
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What Are The 17 Off Page SEO Techniques To Avoid Like The Plague?
In the previous article, I shared about 11 Off Page SEO Techniques to improve the search ranking of your website. Even as high as 1st Page. There are also some Off Page SEO techniques that are outdated, and some that you should not do at all. Today, I would like to share with you What Are The17 Off Page SEO Techniques To Avoid Like The Plague.
This article is part of a series that spun off from the main article – How to Learn Digital Marketing Online – The Ultimate Guide. It is a section dedicated with digital marketing information, to help people who wants to make a career as a digital marketer, or for business owners who needs to know how to market their businesses online. I highly recommend reading the main article, too. It will help you get the overall picture.
What Are The Off Page SEO Techniques That You Must Avoid?
1. Automated link building
There are sites out there that offer to build links for you automatically. All you do is enter your website address, website name, site title, description of website, and a few other details. Hit submit, and their software will blast your details to numerous sites to build links.
Avoid this like the plague! Here’s what Google warns about automated link building.
This old and outdated Off Page SEO technique creates poor quality links that have very little relevance value. Search engines are aware of this black hat SEO tactic, and have laid down very clear guidelines against this practice. Continue to do this at the risk of your website being penalized or banned.
2. Link exchange
Few years ago, a naive young woman asked me if I would like to exchange links for our websites. I promptly informed her that this is now a black hat SEO tactic. It is totally useless and ineffective. Plus, there is the danger of search engines punishing sites that do this.
She didn’t believe me. She continued to say that she just attended a digital marketing seminar, and the trainer taught the entire group of attendees this SEO tactic.
I could not believe what I heard. It was the 2010s, and people are still using this outdated and harmful Off Page SEO technique. Worse, they are teaching others to do it. I don’t know if it is lack of knowledge or they are just giving misinformation.
Link exchange is when one website links to another website, and the other website also links back. It is also called a reciprocal link. In the past, this was a way to manipulate the algorithm and get lots of backlinks.
Today, avoid this like the plague! See what Google warns about link exchange.
3. Paid links
On Google’s page that warns users against link schemes, this is at the top of the list of tactics that can impact a site’s ranking in search results negatively. Paid links are as the name said – when you pay to get a link from another website.
Again, this is an outdated tactic that used to be done to manipulate the algorithm and get high search results. Now, search engines’ algorithm have improved, and they can easily find out such paid links.
The search engines are constantly checking for link buyers and link sellers. Any site found to be involved in this will get heavily penalized.
4. Linking on other blogs
This is different from the white hat SEO tacticwhere you add a comment on others’ blog posts. The difference is that here, the tactic is to comment on other blogs and add a link within the comment itself.
Usually, this is done with poor quality comments. This is because the person doing this does not take the time to read the article. They will just add comments for the sake of a comment. For example, ‘Great post’ or ‘This is a well written article’. And that is all.
And they will just add a link to that comment that makes no sense. Or write an additional few more words that is awkward plus adding the link.
Once again (you guessed it!), this is an old and outdated technique to do Off Page SEO. It is no longer effective. In fact, it is considered as black hat SEO. This means your website will get penalized or banned by search engines when they detect you doing this.
Wanna know how to do Blog Commenting right? Read my article about Off Page SEO Techniques that still work, and even get your website or web pages to the 1st Page of search results.
5. Link quantity vs link quality
It’s great to get backlinks to your site right? And even better when you get lots of links? Cos plenty of backlinks means that others find your website good and valuable. And this will result in higher ranking on search results. Wrong!
Sure, it is great to have as many backlinks as possible. That is why, in the past, many marketers engage in link building strategies to build lots of backlinks. But search engines have caught on to this black hat tactic.
Now, the relevance of your backlinks are more important. If most of your backlinks lack relevance, you are doing more harm than good to your website. Focus on natural link building. Build quality and relevance links rather than quantity.
6. Over-optimized anchors
SEO is the way to rank websites or web pages for keywords. The goal is to reach the 1st Page of search results. Over-optimized anchors is when one uses the same keyword over and over again to link back.
Marketers went overboard with this tactic in the past when it worked and they were able to get their websites or web pages on the search results 1st Page. As usual, eventually the search engines caught on. A change in algorithm and today those caught using this method are punished.
So, can you use keywords to link back? After all, you need to use those keywords to get higher ranked. Sure, you can still use the keywords. Just do not overdo it. And do it naturally.
For example, when you do guest blogging, do not force the keywords into a sentence for the link. Write naturally. And when you find it is possible to fit the keywords into a sentence naturally, then do the backlink.
And do not forget that there is such a thing as LSI – Latent Semantic Indexing. Using related words and terms to link back to your website helps to improve search engines’ understanding of your website. And as such, to rank your website for related words and terms, too.
7. Keyword stuffing
This is a very very very very very old SEO tactic that no longer works. It is black hat SEO. And will get your website off the search results.
Eons ago, I had a business owner who came to me begging for help. His website was banned from Google’s search results. I did a quick check, and I immediately found the problem. Whoever was doing SEO for his website used keyword stuffing.
Keyword stuffing is a means where a website, an article or blog post is filled with lots of the keyword. Here is an example of keyword stuffing:
We are a digital marketing agency in Singapore that prides itself to be the best digital marketing agency in Singapore. Our team provides SEO, PPC, and SMM services at reasonable prices, which makes us on of the most competitive digital marketing agency in Singapore. So, if you need to promote your business, please consider our digital marketing agency in Singapore.
Never ever do this! Unless you enjoy jeopardizing your website, and ultimately your business.
Write naturally. Find other words to express what you intend to say.
8. Spammy guest blogging
This is when a guest post is irrelevant to the topic, niche or industry of the website where the post is featured. It is also spammy when there is use of over-optimized anchor text – see above point 6. One thing to watch out for, when you write a guest post that has low quality – see below point 9, it will be considered as spammy, too.
Guest blogging can still be a very effective Off Page SEO technique. But you have to make sure that your article is of high quality and relevant to the niche and industry of the website. Also, make sure that your article is unique and helpful. Do not spin an old article from your website as a guest post.
Do Guest Posting the right way. Here is a Free Training Video about the Complete Blueprint on Guest Posting. Watch now and learn how to do Guest Posting without incurring the wrath of Google and other search engines.
To watch this Free Training Video, you only need to give your email address. No credit card required.
9. Low-quality content
You need amazing content for your SEO efforts to be effective. Google has said so. So, avoid producing content just for the sake of publishing something. Stop fulfilling the ‘at least one post every 3 days’ goal just for the sake of being perceived as a website that has regular updates.
I don’t create low quality content. Low quality content has very little value and is not helpful to my readers.
It takes time for me to create high quality and unique content. And I am OK to take the time to do that. The results are worth the effort. Again, write naturally. What do I mean by writing naturally? – See point 10 below.
10. Writing for search engines, not for people
Continuing from the above point, write naturally. This means when you write, you do it with your readers in mind. Write for people. Not for search engines.
Articles should be engaging and well written. They should not be awkward. For example, forcing keywords into a sentence. Or writing in a way that does not make sense. Or adding unnecessary text or headings just to squeeze in keywords.
Your sentences should flow from one point to another. Like you are having a conversation with your readers. This also enhances the user experience.
Your readers will enjoy reading the article, and will stay longer on your web page. The longer they stay, the better for SEO ranking factors. And eventually, it leads to higher ranking on search results.
11. Exact-match domain name
Exact-match domain are websites with URLs that contain keywords.
E.g. Years ago, when I was thinking of a domain name for my travel blog. I wanted to share all the best places to visit in Asia. So, I thought of getting bestplacestovisitinasia.com.
I know. A mouthful right?
Back then, exact-match domain names were hot. They were seen to be great for SEO, and could rank far more quickly than a traditional branded domain name.
Fortunately, I knew better. And I chose the domain name – asiatravelgems.com – for the brand, Asia Travel Gems.
Today, exact-match domains does not have the edge over any other domain. They may even have the potential to be flagged for spam, and risk being penalized or suffer low rankings. They are viewed as less trustworthy. When building links, using such domain names can be a problem.
In addition, it is hard to do branding for such names. Can you imagine me branding Best Places to Visit in Asia? Thank goodness I had the foresight to use Asia Travel Gems. Much better for branding, don’t you agree?
12. Classified Ads
This is one of the most outdated and overrated Off Page SEO techniques. It was to find Classified Ads where you could create a free ad. The idea was to list your business for others to find.
It was also counted as a backlink. Back in the early days of SEO, when it was still a new thing. Not today. It does not work anymore.
In addition, these days, very few people actually use classifieds anymore. As such, doing this has very little value.
What Are The Off Page SEO Techniques That Are Outdated
13. Directory Submissions
Directory submissions happen when you submit your website to online directories.
This is an outdated SEO Strategy. But it is not totally harmful. So, that is why this technique and the following ones are in this section. You can consider using this but know that it will have very little effect for a lot of effort.
Firstly, do not pay for a service to automatically submit to directories. Most such services can do harm to your website when they submit to directories that are not relevant to your niche or industry.
Do it yourself. Find relevant directories, and submit your site to them. Yes, you can see it will take you a lot of time and effort to do this. The end result? The backlink may not be of much value, too.
14. Article directories
Article directories started as a way for sites to share quality content with a large audience. It was also a great way for sites to earn links. But these days, the readership at these sites are getting lower and lower.
This is because the article directories have been abused. Articles of low quality flooded them. As a result, today, search engines find them to be no longer of value.
All said, you can still do this tactic. You just have to find article directories that have high authority and of high quality. Also, take note to share your articles only to directories that matches your niche or industry.
Need more info on how to do this technique the right way? See this Free Training from the founder of the best training platform that many digital marketers and I learn from:
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15. Social bookmarking
Fewer and fewer marketers use this technique. This is because there is not much value to be earned. Social bookmarking is when you use social bookmarking sites to bookmark your favorite site or content. In the past, this used to create backlink juice. Today, not so much.
Nevertheless, sometimes there may be some value. At the very least, you can drive traffic to your site when people discover your bookmark. Here are some all right social bookmarking sites: StumbleUpon, Scoopit, Pocket, and Digg.
16. Forum marketing
This is when you answer questions on various forums. When you do that, you can mention your brand and create a backlink.
This is very time consuming. You have to find forums related and relevant to your niche and industry. You have to join them, and engage with the people at the forum. You have to build relationships and authority. As I said, very time consuming.
And all for what? For very little SEO juice. Better you spend time on SEO Techniques that are more important and can improve your site’s ranking.
17. Too many social media
The idea here is to be on as many social media channels as possible. After all, social signals are now getting more and more relevant and important, right?
No, this is not good. It is better to find social media networks that work better for your niche or industry. And also, social networks that are relevant.
For example, Asia Travel Gems is a travel blog. Travel is a niche where there can be lots of nice images that people can appreciate. Videos of travel are also crowd pleaser. So, an image based social network like Pinterest will be very suitable. And a video platform like YouTube will be ideal to share travel videos.
So, I focused on these two social platforms, and I am getting increased traffic from them. Every week, I get more and more followers on Asia Travel’s Pinterest account as well as increased viewers and traffic from Pinterest to my website.
So, avoid being on too many social media platforms. Be on a select few. It is a much better strategy. Also it can lead to better and more social signals which helps your SEO efforts.
Can’t Wait for the Next Blog Post?
We have come to the end of this article – 17 Off Page SEO Techniques To Avoid Like The Plague. Can’t wait for the next blog post? Would you like to learn all digital marketing strategies Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.
Join the Free Starter Package with just your email. No credit card needed.
Your Bonus!
When you sign up, add a comment below to let me know. Your bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.
If you have ANY questions or comments about 17 Off Page SEO Techniques To Avoid Like The Plague, ANY at all, please submit them as comments below. I will be happy to help out.
You still need to do Off Page SEO. And today I will present to you the 11 Off Page SEO Techniques for 1st Page Rank. As this is a long article, I have created a List of Content for your easy access (shown below). But I do highly recommend you read the entire article.
In simple terms, Off Page SEO is the digital marketing effort where you create presence or mention of your brand, website or web pages on other online sites. This can be on another website, on social media, on online forums, and any other online property that is on the World Wide Web.
After the search spiders have found your website, they will look at your On Page SEO efforts to understand what your website is all about. They will also see if you have done a good job at On Page SEO. After that, they will index your website.
Next, the search spiders will scour the Internet to see if there are any backlinks or mentions of your brand, website or web pages. Every quality mention or backlink to your website will help increase your website’s and web pages’ search ranking.
When another website links back to your website, it is a like a thumbs up for your website. When search engines find these links, they see it as a sign that your website has been found to be of value to others.
This is called a Backlink. It is one of the SEO ranking factors in a search engine algorithm. The more backlinks your website has, the higher the ranking for your website.
But the backlink must be a quality backlink. That means it must be a link from another site that has relevance to your website’s topic. The other is the authority of the other page or website that is linking back to your page.
Page content length is one of the ways search engines determine if a particular page has authority. It also helps search engines to know if that page contains valuable content to a reader.
What are the 11 Off Page SEO Techniques for 1st Page Rank?
There are many Off Page SEO Techniques that can help rank your website or web pages on the 1st Page of search results. Here are 11 of them that I find is more relevant today. They are:
I remember many years ago when I received my first invitation to write an article for a publisher. Their website was about business, and there is a section of their site dedicated to digital marketing. They asked if I could write an article for them as a guest writer.
Immediately, I grabbed the opportunity. It meant that I could get a quality backlink for my business website from an authority site. Also, I could build a relationship with the host site, their readers as well as build brand awareness.
This is Guest Posting. And it is one of the best Off Page SEO Technique to apply. Just take note to make sure that the website you are writing for is related to your niche and industry. Added to that, when the host site is of good authority, you can build a high quality and natural backlink.
In addition, when you guest post on a reputable site, your reputation is heightened.
There is no need to wait for an invite to write, too. You can use search engines to find sites that are looking for guest bloggers. Just make sure that you find those that are related to your niche and industry. Also, they have some authority. Do it right, and you will increase traffic to your website that can lead to more sales.
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Another technique that I often use is Article Submission. Just like the above, for Guest Posting, you write an original and quality article. But this time, you submit your article to websites that allow you to submit articles to them. One such site is Sooperarticles.
Again, just make sure that you submit to sites or categories within sites that are related to your niche or industry. Also, read all the guidelines, terms and conditions carefully. You do not want to appear as spam.
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At the point of writing this article, Google reported that images are returned for 23% of search queries. It is increasing every year. More and more people are searching using a form of visual.
Consumers’ attention span is decreasing every day. So are their ability for retention. Many do not spend more than few minutes reading an article. They prefer visuals.
It can be images, videos, infographics, presentations, and many others. It is no surprise that this is the break out digital marketing trend in 2019.
“The future of search will be about pictures rather than keywords”
– Pinterest CEO, Ben Silvermann
As a digital marketer, it is critical that you create more visual marketing content. Many businesses are preparing and revising their websites for visual search. Being found on image or video searches can drive traffic to your website.
Today, Images Appear At The Top Area of Search Results
Today, images appear at the top of search results (as seen in the screen shot above). To get your images and videos ranking high on images or video searches, focus on schema markup and metadata. These will be textual information for search spiders to crawl and index.
Most websites have outbound links to other web pages. At times, for some reason or other, the web page no longer exists. This can result in a broken or dead link, which is not good for the website that is linking to it.
This is an opportunity for you to build a backlink. You can write to the webmaster of the website, and mention that you noticed a broken link on their website. Then offer a link to your web page as a replacement for that broken link.
Again, you must remember that the website you are targeting must be related to your niche and industry. Also, it must be a reputable website with good level of authority.
There are many online tools to find such sites with broken links. One of the online tools is Wikigrabber that helps you find Wikipedia pages that need citations and dead or broken link replacements.
An online influencer can help you reach out to a large and loyal group of audience. When the influencer shares your content or even mention your brand, it helps with higher ranking for your website. Also, this can send traffic to your website, increase sales and even adds authority to your brand.
The only concern here is to find an authentic influencer who has a huge audience with credibility and loyal fans. Plus, the influencer must be in your niche or market. You can either build a relationship with them, and eventually invite them to mention your brand or blog post. Or you can pay them to endorse your product, service or brand.
Other advantages of influencers, besides SEO and higher ranking, are credibility and sales. With your brand associated with the influencer, you gain more credibility easily. And as such, it is also easier to convince the fans to act on call to actions; such as buy a product or service. The fans may even advocate your brand.
Have you heard of Quora? It is one of those sites where people can ask questions and get answers from anyone.
For example, I have a travel blog called Asia Travel Gems. I would answer questions about places to see, eat and stay in Asia. Whenever I do that, I leave behind a link to the website as part of my signature, at the end of my comment or answer.
This Off Page SEO technique helps my website to acquire a quality backlink. Also, it increases brand awareness and improves reputation. When readers click on the link at the signature, it drives traffic to my website.
Just like all the above Off Page SEO techniques, make sure that you find Questions & Answer sites that are related to your website and business. When you provide answers, give full and complete information. Also, make it valuable and helpful.
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Besides Quora, there are many other Questions & Answer sites. A few more examples are Answers.com, Ask.com, and Yahoo Answers. Find the ones that are related to the topic on your website, find questions where you have the right, quality and helpful answer, then give the information.
Another way to gain higher ranking and traffic is to comment on other blog posts or articles. Always read the blog post or article first. Then, after understanding the topic, write a meaningful comment that shares your view on the topic.
Do not write short comments such as ‘Great post!’ or ‘Well done!’. You have an opinion. Share it. This will grab attention from readers.
Many blogs allow you to leave a link to your website. So, when you leave an engaging comment, readers may click on your link and this drives traffic to your website. It doesn’t hurt that the link will also be a backlink.
These are platforms where people can contribute and consume content. Some examples are SlideShare, Tumblr, Medium and Blogger.
When you share content on these platforms, you should share original and authentic content. Who knows? It may go viral. And this can drive traffic and build a following.
Podcasts are a great way to build brand exposure. It is an audio clip of a recording. The recording is usually just you speaking on a topic or having a conversation with a guest speaker.
You can share the podcasts on platforms like Buzzsprout and Soundcloud. These platforms have millions of active users who engage with them every day. You can find and connect with your target audience here.
Again, this can drive traffic to your website. You may even find yourself becoming an authority and an influencer.
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A Press Release is a written communication about an event, a product or any important happening at a business. When the online media picks up on the press release, you will get a very high quality backlink.
At the same time, the media exposure can bring you lots of traffic to your website. There is also the valuable mention of your brand that the search engines like.
Most often, press releases are focused on long term value to the company such as brand awareness, brand exposure, online visibility, and reputation.
When people like, share, vote, pin, or heart your posts on social media, also mention your brand too, these activities send social signals to the search engines. So, don’t just create a social media account. Be active on it. Engage with your fans and followers!
In 2014, Forbes said that social media is no longer a luxury, it is a necessity. And this has proven to be very true today. Businesses must have a presence on social media, and engage actively with their audience.
Some ways of engaging your customers is to reply to their comments within 24 hours. If possible, even immediately. Get your customer support on the job, and respond to all questions, feedback, complaints or compliments as soon as possible.
As your website’s social signals increase, so will your ranking on search engines. I have personally experienced ranking for one of my websites go up within a day just after being active on Twitter.
Speaking of Twitter, there many social networks for you to consider. There are Facebook, Instagram, Pinterest, LinkedIn, and YouTube. It is all right to have a presence in all of the social networks. But if your team is small or it is only you doing the work, then just pick a few that perform better for you.
I am speaking of traffic. Social media can bring relevant traffic to your website that can be converted to sales. For example, for my travel blog, I have found that Pinterest works very well. It drives a lot of relevant traffic to my website.
Increased traffic does increase search ranking for your website. When there is high traffic to your website, it is telling the search engines that your website is relevant, popular and of interest to people.
What are Outdated Off Page SEO Techniques That No Longer Work in 2019?
Having discussed the above Off Page SEO Techniques, I would like to highlight that there are some techniques that used to work in the past, and in 2019 they seem to have lost their mojo.
These are tactics such as submissions to directory listings, social bookmarking, classified ads, Web 2.0 and more. I will discuss this in a future article. So do join my mailing list to get updates when I publish it.
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Keywords are an important part of your digital marketing strategy. And as a digital marketer or an online business owner, you must know How to Find the Best Keywords For Your Website.
In this article, the expansion of the main article – How to Learn Digital Marketing Online – The Ultimate Guide – I will discuss with you about Keywords and how to do Keyword Research so that you can use them effectively for your website, your ad campaigns, and any online marketing efforts.
When people use a search engine to find things, they type a word or phrase into the search field. Then they click search, and the search engine will find websites or web pages related to that search. And the search engine will produce a pages of lists of these websites or web pages.
The word or phrase are called Keywords. The pages of search results showing lists of websites or web pages are called Search Engine Results Pages. They are commonly referred to as SERP.
The Oxford English Dictionary says that currently there are 171,476 English words (as of the date this article was published). Webster’s Third New International Dictionary, Unabridged, claims there are around 470,000.
Whichever is correct, the fact is there are billions of keywords. This is because of how the words are combined in use, and also the permutations of the combinations. And this is not counting the keywords in other languages. (we will focus on English keywords here)
Video – Keyword Mastery – Keywords are the Foundation of Your Success
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After you watch the video, do come back to finish reading this article. You will not regret it. I have added information about the latest trend for Keywords – Conversational Search Keywords. Keep reading.
As illustrated above, keywords searchers use keywords to find what they are looking for. And what they are looking for could be your products, services or brand.
Keywords enable searchers to find your website or web pages promoting your products, services or brand. As such, you must find the correct and relevant keywords for your website or web pages that people are using. So that they can find your website or web page.
This is done using a Keyword Tool to do Keyword Research.
After you find the best keywords for your website, you use them on your website or web pages. It can be on the site title, page title, headers or even the image alternative text tag. In other words, you do On Page SEO.
On Page SEO techniques will help your website to get ranked high on Search Engine Results Pages. Ranking high increases online visibility, which will enable consumers to be aware of your brand.
Of course, the best situation would be that your website or web page is ranked on the 1st Page of Search Engine Results Pages. It is known that 91.5% of people searching on search engines will click on a link that is on the 1st Page.
When searchers click on your website or web page link that is on the 1st Page of search results, they go to your website. As you can see, this means that keywords can help drive traffic to your website or web page.
When people go to your website or web page, you have the opportunity to convert them to customers. And that would result in increased sales.
Now that we have established the importance of keywords, let us discuss the Essentials to Perfect Keyword Research.
Your Unique Brand
You started a business. You created a brand. You spent valuable time, effort and money to build and grow your brand. And it is important that people see your brand, recall your brand, and have good association with your brand.
To achieve that, you need to do keyword research and SEO to gain online visibility for your brand. Further down, I discuss the importance of Brand Keywords.
Products or Services You Offer
Besides your Brand Keywords, during the Keyword Research phase, think about what you are offering to the consumers. Is it a product? Is it a service?
What kind of product are you offering? What kind of service are you offering. Is it something that your target audience needs? I am sure you must have found something that they really need, right?
And if it is, you must deliver it to them. And keywords are a way for your target audience to find your business on search engines.
So now, put yourself in your target audience’s shoes. What words would they type into a search engine to find a product or service like yours?
Think of as many as you can. Write them down. This will be your initial list of keywords.
Next, you have to find out whether the keywords are the best and suitable for your website. What do I mean by this?
Well, you will need to use a Keyword Tool. Enter the keywords into this keyword tool. Find out if the keywords have a good amount of average traffic using this keyword to search.
Then find out how competitive is this keyword. This will help you get a clear picture of whether the keyword can rank high, and even on 1st Page, easily. Also, it helps you with online ad campaigns. Competition affects whether your ad is delivered as well as the advertising costs.
There are various types of keywords. Each has its unique use in your digital marketing strategy. You will need to understand each of them to decide how to use them in your marketing efforts.
Brand Keywords
Say, for example, you attend a networking event. You introduce yourself and the business and brand that you either own or represent. Everyone whom you met would know of the brand. And some may like to know more about your business.
To find out, they would go to a search engine, type your brand name, and do a search. Ideally, your website and anything other online assets (e.g. Facebook Page) should appear on the list of search results. The person can then click on all these to learn more about your brand and business.
As you can see, it is very important that for the above to happen. It improves your brand’s online visibility. Do make sure you use Brand Keywords, and also check once in a while to make sure that your brand website and online assets appear on the 1st Page of SERPs.
Generic Keywords are words that have a relatively wide scope. For example, words like Dog, Cat, Business, and Training. Notice that Generic Keywords are usually just one word.
As such, Generic Keywords usually have higher competition. And due to the higher competition, there can be lower conversion rates. Plus, using Generic Keywords for ad campaigns can be very costly.
Long-Tailed Keywords
In contrast, Long-Tailed Keywords are when a searcher types in three or more words into a search query. Sometimes, the words can form a phrase. For example; Organic Dog Food, Best Cat Toys, How to Start An Online Business, or Where Can I Learn Digital Marketing.
As you can see, when someone uses Long-Tailed Keywords, they are looking for exactly what they have intent to learn more in detail. Studies have shown that the intent to buy is higher. In almost every case, when you use a Long-Tailed Keyword for your article, it can result in higher conversion to sales.
Speaking of higher conversion rates, you can raise the chances of getting more sales by using Low Hanging Fruit Keywords. What are these? Think of fruits that are hanging lower on a tree than those higher up. Isn’t it easier to pluck them?
It is the same for Low Hanging Fruit Keywords. These are keywords that have relatively reasonable amount of traffic, low competition, and high chances of getting ranked on the 1st Page of SERPs.
To know what are these keywords, you will need a very good keyword tool that can give you those exact data. I know of such an excellent keyword tool. And it is the same one I use for all my websites and web pages. And it is also why I can get many of my web pages ranked on 1st Page.
I share about this excellent keyword tool further down this article. Keep reading.
Many people search for local businesses using various apps such as Google, Bing, Yelp, TripAdvisor, etc. It is then very critical for you to optimize your website and web pages with Local Keywords to attract these searchers.
Local Keywords can be a country, city, borough or even a district. For example; Bakery in Singapore is using country as a search term. But this can be a little too broad, and may not help you get ranked high.
Local Keywords to Rank On Search Results
Try a more local keyword. For example, in Singapore there are many districts and neighborhoods. If the bakery is actually in a district called Ang Mo Kio, then a good Local Keyword to use would be Bakery in Ang Mo Kio.
This is just one of the many permutations that the pet store can consider. The pet store can try other Local Keywords such as Best Bakery in Ang Mo Kio, Healthy Organic Cakes and Cookies in Ang Mo Kio, or even Bakery near Ang Mo Kio Central.
The advent of voice interfaces and sophisticated AI (Artificial Intelligence) have created a new type of keyword – the Conversational Search Keyword.
Today, consumers can speak a natural speaking sentence into a device, and the device can reply with a full sentence. This is now applied for searches too. In the past, searches mostly analyzed individual keywords. Technology today looks at the entire string of words.
For example, in the past, we may use keywords such as Car Dealer Singapore. But today, for reason of Conversational Search, it is better to use Where Can I Find The Best Car Dealer in Singapore?
Comscore reports that voice search is on the rise in 2019, and will make up at least 50% of searches in 2020. Can you afford to ignore Conversational Search Keywords?
Now that you understand more about keywords and the importance of keyword research, the next thing you need is to know which is the best keyword tool to use? Let’s start with a bit more details about what a keyword tool is.
What is a Keyword Tool?
A keyword tool helps you to find out if the keyword you plan to use has good amount of traffic, whether it has high, low or medium competition, and many other data to help you decide if it is suitable for your web page or ad campaign. The tool uses Google tools such as Google Autocomplete and Google Suggest to do the keyword research for you.
The Google Suggest extracts keyword suggestions for you. What this means is that the keyword tool will produce a list of more keywords for you. This list are suggested keywords based on the main keyword you have started with.
For example, if you type Restaurant in Singapore, the keyword tool will show you how many people are using this search term, what is the competition for this keyword, and many other useful data. In addition, it will show you suggestions such as Best Restaurant in Singapore, Chinese Restaurant in Singapore, Good Food in Singapore, etc. These also show the traffic, competition and other data. The data is to help you decide if the original keyword you intended to use is perfect, or maybe one of the other on the list is better.
There are many in the market. For example; there is the popular Google Keyword Planner, ahrefs, and SemRush.
To be honest, I have tried many, including the few mentioned above. And I found them lacking. The data provided is either too vague or lack enough information to help me decide if the keyword is the best for my website or web page.
For example, Google Keyword Planner gives a range of numbers for the Average Monthly Searches. When I did a search for Womens Watches, it returned the numbers as between 1K to 10K.
I mean, come on. Is it nearer to 1K or nearer to 10K? The difference is huge, and can affect how successful my online marketing campaign will be, right?
After years of research, I finally found the Best Keyword Tool. It gives you the exact number of Average Monthly Searches, and the exact number of Average Traffic.
It also advises you how many competitors are there for that keyword, and how many other websites are ranking for that keyword. The latter tells you what are the chances of your website or web page ranking on the 1st Page.
In this review, I share more info about Keywords, Keyword Research, and even a link to Jaaxy where you can do some Free Keyword Research. Don’t miss this!
After you have found the right keywords, you are ready to do some On Page SEO and Off Page SEO. This means placing your keywords strategically on your website. For more details, read my article about 12 On Page SEO Techniques for 1st Page Rank.
We have come to the end of this article. I will be writing more digital marketing blog posts soon. Please do join my mailing list to receive updates when I publish them.
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When you read the earlier posts mentioned above, you will understand that I am writing from this point of view – this series of posts are designed and written for those who would like to be digital marketers, learn more about digital marketing, or entrepreneurs who wish to learn about digital marketing for their online businesses.
Ready? Let’s start with the basic – What is On Page SEO?
Woah. Before that, as I write this article, I realized it has become a really long piece. So to make things easier, here is a Content Table (in case you like to jump to specific sub topics):
On Page SEO is Search Engine Optimization techniques done on your website. It includes tactics such as strategically placing keywords on the pages of your website. For example, on the site title, page title, within the content, image alternate text tag, etc.
There are, of course, more techniques than just the ones mentioned. Here, I present 7 Effective On Page Seo Techniques that can get your website, page or post on 1st page of Google and other search engines. They are described in the following.
The Importance of Keywords
Keywords are critical to the success of your website and advertising campaigns. They are the words that people use to find products, services, brands and information. In short, they are the words people use to find your business, your website.
As a digital marketer, you will need to understand how important keywords are, and the significance of Keyword Research. To learn more about Keywords and Keyword Research, read this article about How To Find The Best Keywords For Your Website. It will help you with these 12 On Page SEO Techniques for 1st Page Rank.
Effective On Page SEO Technique #1 of 12 – Title Tag
The first of the On Page SEO technique I would like to share with you is the Title Tag. This is the title that you give for each page on your website. Take a look at the image below. The title tag is displayed in blue color on search engine results.
On Page SEO – Examples of Title Tags
The title tag helps spiders or search bots to know what the main topic of a web page is all about. For example, from the image shown above, the title tag of Kohepets Singapore is – Online Pet Shop – Kohepets Singapore. This tells the search bots that the website is about online shopping for pet products by a brand named Kohepets Singapore.
One crucial point to note is that this is the text that most people will read on search engine results. Generally, it is the first thing searchers will see when they look at the list of search results.
Below are some tips for you. Take note on How to Write a Powerful and Effective Title Tag:
Each page needs its own unique title tag. No duplicate titles on other pages.
Ensure title is relevant to the content of the page
Title Tag has a limit of 55 to 60 characters. Write wisely.
Use local and national keywords
Don’t use special characters like ($, %, @, etc)
Don’t use call to action (call now, buy now, etc)
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Effective On Page SEO Technique #2 of 12 – Meta Description
The meta description provides a brief description of what the website or web page is all about. On search results, they appear just below the title tags. See the areas indicated by red arrows in the image below.
On Page SEO – Meta Descriptions
By the way, many experts have said that meta descriptions play little or no role in ranking your website higher. But I do find they do play some part in ranking.
I mean, take a look at the image above. Notice that the keywords are in bold? I believe that is a hint from the search engine that text in the meta description is considered. At least for relevance to the search query.
Nevertheless, meta descriptions are still important in the sense that searchers read them. They are opportunities for you to convince searchers to click on your link.
* Digital Marketing Tip: Meta Descriptions are excellent to have Call to Action
If you do not add Meta Description to your website or web page, Google and other search engines will take random text from your website, and place it there. You may not like that to happen because you may end up with text that you do not want people to see.
Here are some tips on How to Write a Powerful and Effective Meta Description:
Write compelling copy to increase number of people click through to your website
Meta Description can have less than 160 characters. Write wisely.
Try your best to make the meta description consistent with the title tag
As mentioned above, you can include Call to Action
You can ask questions to entice searchers to click on the link to your website
No duplicate meta descriptions
Write naturally
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Effective On Page SEO Technique #3 of 12 – Headings
Headings are great for breaking up the text and organizing your content into sections. This makes it easier for readers to consume the information. At the same time, it makes it easier for the search bots to understand what your website or web page is all about. Google and other search engines look at Headers to determine how relevant the page is to a user’s search query. As such, headers are one of the important On Page SEO factors that you must do.
As you write your content, organize it into sections. Then add headings for each section. The headers are usually a short summary or explanation of what the information within the section of content will be about.
Take a look at this article that you are reading. You will notice that for each of the On Page SEO Technique I am sharing, I have given a header before discussing about that sub topic. Another example is the header used in a travel blog (see image below):
On Page SEO – Example of a Header
You can create up to 6 levels of headers. They are called H1 tag, H2 tag, H3 tag, H4 tag, H5 tag and H6 tag. The ‘H’ stands for Header, of course.
H1 is for the main heading of your web page or post. It can also be the title of your article. Add the keyword that you are ranking for into this main header.
H2 to H6 are the subsequent sub headers. They are sequential in levels. What this means is that H2 is the sub header within H1. H3 is the sub header within H2. And so on. Here is a look at how the levels are done:
H1 tag for Header 1
H2 tag for Header 2
H3 tag for Header 3
H4 tag for Header 4
H5 tag for Header 5
H6 tag for Header 6
* Digital Marketing Tip: Add Keyword to H1 only. For H2 to H6, write naturally. Make sure headers are relevant to section content
* Additional Digital Marketing Tip: Most sites use up to H4. Rarely H5 and H6 are used.
Here are some tips on How to Write a Powerful and Effective Headers:
Use headings that are relevant to content, i.e. to each section
Include your main keywords in H1s and H2s
For H3 to H6, write naturally. Just make sure the headers is relevant to the section content
Make sure the headings are related to the primary keyword/header for that page
Don’t use special characters like $, %, @, etc
Don’t use same headings each time
Do not use one word headers
For the above point 6, where I said not to use the same headings, this is a rule that sometimes can be bent. It all depends on what you are writing, and how you are presenting the information. Also, when the repeated words make sense and easier for the readers to understand the content, then why not?
A good example is this very article that I am writing. I wrestled with whether to write the headers as the number of the On Page SEO – e.g. #3 of 7 – Headers. Then I felt that it would be too short, and will not make sense to the reader. Plus, it does not align with the primary keyword and header.
So, I decided to repeat the text – Effective On Page SEO Technique – followed by the numbering and the actual On Page SEO technique – i.e. Effective On Page SEO Technique #3 of 7 – Headers.
Effective On Page SEO Technique#4 of 12 –Image Alt Text Tag
Today, when you do a search query, you will see images as part of the search results. Here is an example of how they will appear (see image below, red box):
On Page SEO – Images Appear On Search Results
As you can see, the images appear high on a Search Engine Results Page (SERP). As mentioned in the article – What is SEO and How Does It Work?, 91.5% of searchers will click on a link that is on the 1st Page SERP. Thus, this increases traffic to your website. This makes images very important for SEO.
Another reason why images are becoming critical for SEO is that more and more people are using image search. They prefer images rather than text. In January 2019, Google reported that 19% of search queries are images. I just checked today, 26 June 2019, the image search queries have increased to 23%.
Google reports a daily search of 3.5 billion per day. 23% of that amount is around 805,000,000 searches per day! Can you, as a digital marketer, afford to lose that amount of potential traffic?
What is the Image Alt Text Tag?
The Alternative Text Tag is the text that can be seen when the image is not displayed. The tag also can be used by visually impaired users who are using screen readers. They can read the alt tag to better understand what the image is all about.
On Page SEO – Alt Text Tag for Images
The most important part is for the search bots to understand what an image is about. You see, search bots cannot view an image. So, while you and can view an image, and we can interpret that image, search bots cannot do so. An Alt Tag informs the search bot all about an image, and enables them to be able to index that image.
When an image is indexed, it has the potential to appear on the image search results or even on the usual search results page, as seen above. Do you see the importance and potential of an image for SEO now?
Besides the usefulness for SEO, images can improve your content. A picture paint a thousand words. These days, people do not like to read blocks of text. Images can help break up the content, and make it more easy to consume.
With images, people will enjoy reading your articles. And will spend more time on your website. Again, this is good for SEO. When people stay for a longer time on your web page (rather than bounce off quickly), search engines translate that to your web page having quality and valuable content that people like. This boost the SEO ranking factor for your website, and as a result boosts your website’s ranking.
Here are some tips on How to Write a Powerful and Effective Alternative Text Tags:
Make sure you own the images before you add to your website – e.g. photos taken by your using your camera or your mobile phone
Buy stock photos if you cannot afford to take photos by a professional
Alternatively, you can use images that are copyright free
Use good quality photos
Be aware of image size
Use keywords in your filename
Save images as GIF, JPG, PNG, WebP or SVG
Add Alt Text Tags to your images
Use your keywords in your Alt Text Tags – just one or two. This is not really necessary, too.
Be descriptive – e.g. shoes vs red shoes with strap and 6 inch heels. The latter is better for SEO.
Effective On Page SEO Technique #5 of 12 – Online Videos
I have said it before. And I will continue to say it. Video is the future.
These days, as mentioned above, people prefer to see images. Better still, present the information in a video, and they will enjoy watching it.
In the past, there are those who argue that videos take too long to download. The playback is slow. And many other arguments. Today, videos can be downloaded or streamed very quickly. And with 5G on the horizon, there will be no issue about speed.
For SEO, it is ideal to create the videos on YouTube. Then embed that video into your blog post or web article. This will improve the ranking of your website or web page. It can even reach the coveted 1st Page position.
Below is a screen shot of a hotel review that included an embedded YouTube video. If you like to see how the video is added and complemented to the post, Click on the Image Below.
On Page SEO – YouTube Video of Hotel Embeded in Post, To See How It Is Done – Click Above Image
Consider this – YouTube is owned by Google. As such, it has been observed that embedding a YouTube video that is relevant to a blog post or article has helped increase ranking.
I know of an Internet Marketer who experimented with embedding videos. After his blog post reached the 2nd page of SERP, he created and embedded a YouTube video to that same post. The next day, his web page’s ranking reached the 1st Page.
But it is all not so simple as just creating and embedding a YouTube video. You need to do SEO for the video too. I will share more about this in a future post. Meantime, do join my mailing list to make sure you receive updates.
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Effective On Page SEO Technique#6 of 12 – Internal Linking
One of the powerful and effective On Page SEO technique is Internal Linking. This is achieved when you replace text on your posts with a link that directs visitors to a different page or post on your website.
Here is what it looks like. See the underlined text circled in red in the below image.
On Page SEO – Example of an Internal Link
The words – What To See in Hong Kong – is linked to a page with that same title. It offers information about what sights to see in Hong Kong. So, when a reader is interested to find out more, they can click on the link and visit that page.
Internal links to a page are like votes. They tell search bots that the destination page has valuable and relevant information that readers will appreciate. This also makes it easier for the search engines to crawl your website as well as understand it.
Internal links also enhances user experience, and reduces bounce rates. By pointing to another page within your website that has more valuable and relevant information, you are helping your readers. It makes it easier for your visitors to explore your website. Also, as your readers continue to read more pages on your website, your bounce rates will be reduced.
Here are some tips on How to Do Powerful and Effective Internal Linking:
1. Use keywords to link
A lot of people write the words ‘Click here’, and then adds a link to these words. Just like now you have no idea what these words will take you to, it is the same for search engines. When search bots encounter these words, they too have no idea where the link for the words will go to.
It is better to write words that explain what the link will lead to. If it is about a specific topic, then write that specific topic. As shown in one of the images above, such an internal link is better. I attached that same image again for clarity.
On Page SEO – Example of an Internal Link
As you can clearly see, the text tells a reader what topic the link will bring them to. So, when a reader is interested to find out more, they will click on that link.
2. Use links within paragraphs
In the same image above, you can see the hyperlink is done within a paragraph. This is ideal. It is natural. And I always advise people to write naturally.
Google and other search engines love it when we write naturally. As opposed to writing in such a way that is forced or just to please a search engine’s ranking algorithm.
3. Vary your keywords
There may be occasions when you would like to hyperlink to the same page more than once. This is not advisable. But I understand. I too have, at times, found opportunities to hyperlink to the same page on the same article.
When that happens, it is best to avoid using the same anchor text. This means using different words to link to that same page.
4. Don’t link to a page you are already on
This may sounds obvious but you will be surprised that many people do this.
Remember – Internal Linking means linking to another page or post on your website.
Effective On Page SEO Technique#7 of 12 – XML Sitemap
A sitemap is the architecture of an entire web site. It tells Google and other search engines what pages and posts are in a website and how they are categorized.
With a sitemap, you need to create the XML sitemap. This can be easily done by an SEO plugin such as All in One SEO or Yoast. These plugins will create your XML sitemap automatically. You can then use the XML sitemap link and submit to Google Search.
Submission of XML sitemap to Google Search informs Google that your site exists, and makes it easier for Google to index your website and pages. This will help in indexing for your website. And as a result, helps in ranking of your website and web pages. The submission of XML sitemap should also be done for other search engines such as Yahoo and Bing.
Effective On Page SEO Technique#8 of 12 –No Duplicate Content
Here is something important that you, as a digital marketer, must know. Google and all search engines dislike duplicate content.
So, make sure that your website does not have any. If you need to create similar content on another page or website, use 301 redirect. Do not copy and the same content on that other page or website.
Also, use canonical tag. The canonical tag informs search bots which is the original content. Not sure how to do canonical tags? Speak to your webmaster about this.
Effective On Page SEO Technique #10 of 12 – SEO Friendly URL
Some websites have pages or posts where the URL is automatically generated. These usually create really bad URLs where it has no meaning for search bots. E.g. https://domain.com/cat/?cid=7078
It is better to create URLs that communicate better, that tells search bots what the web page is about. E.g. https://domain.com/whiskey/irish-whiskey/jameson
As you can see from above, the whiskey called Jameson is within the category of Irish Whiskey, which is within the main category of Whiskey. This is very good practice for URLs. It informs the search bots about the product name as well as what product category it is under.
Here are a couple of additional tips for SEO Friendly URL:
Use your keywords in the URL
Separate the words with dashes – e.g. you can see the above keyword – Irish Whiskey – is written as irish-whiskey
Effective On Page SEO Technique #11 of 12 – Site Loading Speed
With 5G on the horizons, this may not be so much a concern. But for now, search engines like Google love fast loading websites. So, the speed that your site downloads to a browser, whether on desktop or mobile device, is a concern.
Before you decide to do anything about your website speed, test it out with one of Google’s site speed test tool – Page Speed Insights.
This Google tool is really useful. After it analyzes your website, it will provide you with suggestions on how to make your web page faster.
Effective On Page SEO Technique #12 of 12 – Mobile First – Mobile-Friendly Site
More and more people are using mobile devices. They use it to search for information, products, services and brands. They also use it to communicate with their network of friends and family as well as to socialize.
It is then no wonder that Google announced that they will be going Mobile First. And in 2019, this year, they will use the mobile version of content for indexing and ranking. Google has also hinted that non mobile friendly websites will be penalized; that is will be ranked lower.
It is very important for your website to be mobile-friendly. Sometimes this is also called a responsive website.
The first thing you need to do is to choose a theme that is responsive for your website. Or if it is hard coded, then make sure your programmers make your website mobile friendly.
Need to know if your website is mobile friendly? Google has a Mobile Friendly Test page.
Just like the above Page Speed Insights, this tool will analyze your website. And if there are any areas where your website is not mobile friendly, it will provide you suggestions on how to improve it.
The above 12 On Page SEO Techniques for 1st Page Rank of your website is just the tip of the iceberg. There are many other factors to consider.
In my next article, I will share about Off Page SEO. With Off Page SEO and On Page SEO, you will have a very high chance of getting your websites on the 1st Page of Google and other search engines.
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In my earlier post, I wrote about How to Learn Digital Marketing Online – The Ultimate Guide. It was an extensive article. And because it was extensive, I could not cover each sub topic in details. As such, in this post, and other future posts, I will share more details about each sub topic. Starting with What Is SEO and How Does It Work?
As mentioned before in the article above, I am sharing all this knowledge to help anyone interested to know more about digital marketing. That person can be someone who is seeking a career in digital marketing, already a marketer and wish to learn more about digital marketing, or even an entrepreneur who wishes to find out more about digital marketing.
Before we dive into SEO, also known as Search Engine Optimization, let me share about what are search engines and how do they work?
What Are Search Engines?
Picture this. I am getting along the day as usual, doing my scheduled tasks. Then suddenly, I become aware of a need. It can be a product, service or information. So I whip out my smartphone, and I do a search on Google.
Sounds familiar? Have you done something similar? Maybe not on a phone but on a computer or tablet?
Well, you have just experienced a search engine. It can be Google, Bing, Yahoo, DuckDuckGo, Baidu, or many others.
Today, many of us rely on these search engines to find lots of things. We use these search engines for research, reading product reviews, finding solutions, purchases, and many more uses.
And Google has the biggest number of people using it to do their searches. As you can see in the image below, currently, they have a whopping 93% share of the search engine market!
While the other search engines like Bing, Yahoo, Baidu and the rest seem to have a small percentage share of the search volume, do not ignore them.
According to Internet World Stats, as of March 2019, there are 4.3 billion people actively using the Internet. Think about it. For example Bing has 2.41% of the search engine market share, which is around 92 million people. That is still substantial amount of traffic to capture, right?
Plus, Bing and Yahoo share the same algorithm. This means that when you rank on 1st Page of Bing, you also rank 1st Page on Yahoo. And this translates to the combined traffic potential from both search engines.
How Do Search Engines Work?
Search engines exist to provide you, the person doing the search, the most accurate and relevant results. Also, results that provide quality information. But how do they work?
Well, first there are these things called spiders or search bots. They crawl the world wide web (hence, the term spider) in search of content.
When they identify content, for example your website, they find out what it is all about. Then they go back to the serach engine database and indexes this content.
How Search Engines Work?
This is similar to a librarian who receives a new book. The librarian then understands what the book is all about. The librarian then indexes the book, and stores it away in the library.
When someone does a search using a search engine, he or she would usually type in a word or a phrase. This is called keyword or keywords. I will talk about the importance of keywords in a future article.
The search engine takes the keywords and goes to the search engine database. Referring to the keywords, the program searches for quality content that is relevant. Based on search ranking factors, such as quality and relevance (there are plenty more factors), the program produces a list of search results.
This is what you see after you do a search on the search engine. The list is called the Search Engine Results Page (SERP). An SERP usually has only 10 listings with some advertisement listings.
When there are more than 10 listings for the search result, the rest will be listed on subsequent pages. And they will also be 10 search listings per page.
Why Should You Care?
In the above introduction paragraphs, I have mentioned that this article is for anyone interested to find out more about digital marketing. In this article, we are focusing on SEO. It is hoped that the knowledge shared here will help you learn more about SEO, and how to use it for your digital marketing work.
Now back to why you should care about how search engines work and about SEO?
Millions of companies are doing it. They are getting their business websites listed on SERPs. Many are even getting ranked on 1st Page of SERPs.
Some of these companies are your competitors. They are getting ranked. And they are getting traffic that generates revenue.
Here is a study by Chitika that shows how important it is to be on the 1st Page of SERPs.
As you can see from the above research, 91.5% of searchers will choose and click on a listing that is on the 1st Page of search results. This makes it very important for marketers to make sure that the business website is on the 1st Page and stays on the 1st Page.
When searchers click on a listing that is on the 1st Page, they visit the web page. As such, being on the 1st Page drives more traffic to a site. And when the searchers visit the site, it is an opportunity to convert them to customers.
SEO is a long term opportunity. More and more people are getting online. The mobile phone has made it much more easier to access the Internet, and find stuff. As such, more and more people are spending more time online and searching for what they need.
According to internetlivestats.com, Google gets over 3.5 billion searches PER DAY! That is traffic that has potential customers for you.
More Stats About SEO You Should Know
When your website is listed on 1st page of SERPs, your web traffic increases 9-fold. There is sales potential with increase of up to 42% in the 1st month. And 100% increase in sales in the 2nd month. (‘problem solved’, BtoB 92, no. 15, November 12, 2007, p21)
With such potential for sales and revenue, as a marketer, it is your job to see that your company’s website gets listed on search results. Preferably on the 1st Page of SERPs.
So, What’s Next?
Next, as a marketer, you need to understand about On Page SEO and Off Page SEO. I will be writing about these two important topics next. Stay tuned. Better still, sign up for my newsletter to get updates.
Can’t Wait?
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Join the Free Starter Package with just your email. No credit card needed for this Free Starter Package.
The Bonus!
When you sign up, add a comment below to let me know. The bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.
If you have ANY questions or comments about this article, ANY at all, please submit them as comments below. I will be happy to help out.
