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Elite Marketing Pro Review – An insider look

Elite Marketing Pro Insider Review

Elite Marketing Pro Review – An insider look

Introduction

Are you struggling to attract people to your business? Trying to find ways to get more traffic and start seeing success? Wanting to learn the art of marketing and finding that perfect prospect?

This all sounds familiar to many of you out there, and was exactly where I was just a little while ago

Here is my journey and a look inside Elite Marketing Pro.

Hi I am Dena from denabriley.com. I am a strategist, coach, and mentor that enjoys sharing ideas with others to help them in building their business online and finding the right path to success.

My good friend Timotheus wanted me to jump on and give you a little insight and an insider review about Elite Marketing Pro and the approach in attraction marketing, a training platform that is helping several struggling entrepreneurs learn the art of attraction marketing for their online business.

About Elite Marketing Pro

Elite Marketing Pro is a mentorship and coaching platform for home business owners, entrepreneurs and network marketers. Their goal with their extensive training platform, is to empower you to learn the skills associated with attraction marketing, so you have the knowledge and the understanding of how to market your business in a way that will unleash an unfair advantage over your competitors.

Just starting out in business and not sure which road you want to take yet? With their unique platform they walk you step-by-step by teaching you how to promote their own educational training products.

This gives you an opportunity to earn as you learn, and you will discover how to apply this comprehensive training to your own business by learning the fundamentals of attraction marketing, building a following that know, like and trust you, and then applying what you learn to your own personal brand.

Here is a sneak peak of what you will find inside Elite Marketing Pro.

Elite Marketing Pro – The Overview and Rankings

Name: Elite Marketing Pro

Owners: Tim Erway, Matt Crystal and Ferny Ceballos

Website URL: elitemarketingpro.com

Training: 4.0 out of 5.0

Support: 5.0 out of 5.0

Website Builder: 4.0 out of 5.0

Word Press Hosting: 4.0 out of 5.0

Success Stories: 4.0 out of 5.0

Price: Free Boot Camp – Free => Attraction Marketing Formula – $27.00 => Elite Marketing Pro Insider => $297.00

denabriley.com Overall Rating: 4.0 out of 5.0

Ready to Join Me on My Journey? Get Started Here!

Pros:

  • Easy to navigate training platform
  • Learn how to establish a following that know, like and trust you
  • Multiple levels of teaching – As your business grows you have the chance to upgrade
  • Step-by-step instruction for getting your own online business up and running
  • Build out your own website and sales funnels with page creator pro and hosting for WordPress
  • Provides training wheels while you are building your business
  • Done for you sales funnels
  • 1-on-1 Coaching to help you understand mindset and marketing skills you need for success
  • Top Notch Marketing Training for Online business
  • Opportunity to earn while you learn

Cons:

  • The training targets and places more of an emphasis on the network marketing community instead of affiliate marketing and direct sales.
  • Multiple up sales – As you advance through the training there are some extremely pricy upsells. You are learning about marketing your own business and as you learn, you will find that up sales do make a difference in success, why would they not practice one of the strategies that they teach.  

Here is a little bit of history about me and how I got started with Elite Marketing Pro…

Dena Briley

My dream of owning my own business online started a couple years ago when we had a reorganization at work, and I landed in a dead-end job that I absolutely hated.

Thinking I only had a couple years left before I could take early retirement my plan was that I could stick it out for the duration.

That was until I found out that by taking out my retirement so early, I would end up losing two-thirds of my pension, there is no way I could live on that being 10+ years prior to getting social security benefits.

I was devasted by the news and knew I had to find a way to change my life.

Not really wanting to go out and find another job, I decided to build a business online, something where I could work from home and work toward accomplishing my goal for early retirement.

I jumped in and found myself working endless hours and it seemed like I was just spinning my wheels and going nowhere fast.

I built a great website It just seemed that I could not get any traffic built up to make a difference and find what I needed to find success.

Eighteen months into my online business and still no sales to speak of, I know building a business online does not happen overnight; however, I was frustrated and about ready to quit.

I was talking with a friend on Linked-In and he was telling me about this training that he was involved in that really increased his traffic and he was well on his way to success.

A bit concerned and thinking, not another shiny object. Yes, I had been burned before, and was skeptical of jumping into something that would take my money and not provide the path to success. You have been there, right?

 I took the information from him and let him know I would check into the training; we have all heard that before. Well for me I needed a solution a way to get out of that job and a way to find success in my business.

 So, I took that information and started my research and the first thing I wanted to find out is, what is attraction marketing and how would it work for me. Are you asking that same question? If so let’s explore…

Is Attraction Marketing for You?

Who Is Elite Marketing Pro For

When trying to decide if something might work for your business what is the first question you ask?

My answer to this, who is this product for?

My friend warned me that the training seemed to be for network marketing, using terms like, with this training learn to attract people to you with no more cold calling and harassing friends and family.

He did assure me the training was great for affiliate marketing, direct sales, information marketing and even the professional services industry. This is because is teaches the concept of attraction marketing.

What is Attraction Marketing? Here is what I discovered…

Attraction marketing is a natural strategy that acts like a magnet drawing people to you, getting your customers to know, like and trust you. No, this is not tricking your customers or misleading them. It is more about keeping it real.

Attraction marketing is accomplished by providing lots of value to your customer; in-turn, people are attracted to you and appreciate everything you have to offer. No, you don’t have to be beautiful for this to work, they say just get out there and expose warts and all.

You will find with providing value to your customers, people like you for the real you, even if you are only a couple steps ahead of them, they will still look at you as an authority, because you have the ability to help them and provide them value. If you think about this is what we are always looking for when we search the web.

You see, gaining the know, like and trust factor, makes for loyal customers that come back time and time again. So, Yes! This concept of attraction marketing will help anyone trying to build any type of business online and is not for just the network marketer. Sounds like something you can do, right?

Can you see how this would have an advantage over normal marketing strategies? I know I can.

Attraction Marketing Boot Camp – Free

Attraction Marketing Boot Camp

Wanting to find out more about this strategy and see if it would work for me and my business, I dove right into the free Attraction Marketing Boot Camp and didn’t even have to enter a credit card.

That was a plus I could explore the system and the only thing they ask for was my name and email.

It was set up on a drip campaign providing a free video every day for the next 10 days teaching the strategy of attraction marketing.

The training went over several different categories in how to build a customer base and how it can help you. Remember that my friend had warned me that this training is target the network marketer, but we found that attraction marketing can be for any online business.

If you are an affiliate marketer like me, we just simply read between the lines and understand when they are talking about building your team, as an affiliate marketer, we are replacing that with building a customer base.

Let’s look at some of the topics they cover…

Finding the right customer  

How to keep your customers engaged

Optimizing value to you customer  

Building a relationship with the customer

During the Boot Camp and throughout the 10-day training, there is an offer for the Attraction Marketing Formula, for an extremely low investment of just $47.00 and has a 100% money back guarantee. Who wouldn’t want the chance to get their hands on the formula for attraction marketing and building that perfect customer base?

What did I have to lose, right?

Attraction Marketing Formula – $27.00

Attraction Marketing Formula EBook

Clicking the link, took me to a long sales letter, you know ones.

 It basically talked about how it could help the network marketer build a team and duplicate the process. Another area they touched on was how to make money even when someone did not join your team. Curious? I was too.

Considering most of the sales letter did not pertain to my passion of affiliate marketing or direct sales, like most people I just scrolled to the bottom to find the offer.

What I found is not only with this offer of the e-book, which was well worth the money, for acting fast, they are also including three bonuses and enroll you into the Ignition program. Now that is really leading with value, by this time I am really seeing how attraction marketing can work.

The bonuses consisted of…

A lifetime Affiliate Program – I found they offered great commissions of 20-70% depending on your status for an affiliate marketer, these commissions are an actual affiliate program and has nothing to do with network marketing. Elite Marketing Pro teach network marking but is in no way a network marketing company (MLM).  

Ignition Coaching – 1 on 1 coaching from an expert coach to help you get started with the Attraction Marketing Formula and jump start your business.

Members Only Life-Time Facebook Mastermind Group – This is a great community of people just like you and me wanting to learn and implement attraction marketing in your business.

This was all just the beginning…

After opting into the Attraction Marketing Formula on the Thank-you page was an offer for a yearly membership to the Elite Marketing Pro Insider Membership and Training Platform. Again, they offered that same 30-day 100% money back guarantee at a very reasonable price of $297 and they even offered a payment plan. So Yep! I went for it after all, $300 off the regular discounted price, and we have seen that they deliver over and above on their promises and price point.

With the 100% money back guarantee again what did I have to lose and with everything to gain to have that chance to have training that might just start helping you turn a profit in an online business?

I was excited to have all this newfound training at my fingertips and after reading through the Attraction Marketing Formula downloadable eBook, I jumped right into the training platform, inside I found an easy to navigate dashboard and a roadmap leading through all the different modules of the training. I was now on my way to finding success!

Diving right into the individual modules, I found they start you out right away on how to build an audience that will begin to know, like and trust you. Through my research I found that this is an important factor in building any online business, without bringing in customers to your business you have nothing.

This is what I have struggled with all along and with following the training, I am now on my way to building that audience and securing those lifetime customers. This was just the beginning of everything they have to offer to really get your online business going. Everyone must start somewhere, right?

So, here is a brief sample of what I got for signing up for the Elite Marketing Pro Insider Membership.

Insider Membership – $297.00

Elite Marketing Pro - Insider Membership Info - small view. Click to see larger view.
Elite Marketing Pro – Insider Membership Info – small view. Click to see larger view.

As you can see Elite Marketing Pro offers both a well-rounded training platform along with many tools to help you along the way, you even get a 1-on-1 coach to help you stay on path.

One of the unique factors that really sold me is if you are new to building a business online, you could simply use their already proven, done for you sales funnels and make a great affiliate income by just sending leads. Talk about an advantage you send the leads and they take it from there to secure the sale for you.

Many times, with an affiliate program if you send leads and they buy, you get the commission, but you never have the chance to secure that lead as your own customer.

With Elite Marketing Pro your leads belong to you and are stored as your lifetime customers. It is like having training wheels while you are building your own business.

After building your own business and becoming more confident in your business, when you are ready you simply take the training wheels off and simply take over your list of all your own leads. As they say the money is in the list. This is definitely a plus for someone just getting started. I do see how this can create an unfair advantage to other business owners and get you setup on your own path to success.

How Does Using These Strategies Create an Unfair Advantage?

Elite Marketing Pro promotes that you will have an unfair advantage against your competitors by using attraction marketing in your business. Why? Using the strategies that they teach actually attracts people to you and then those people become loyal customers, removing them from the market of your competitors. Is that unfair? Not if you are the one using the strategy.

Here is a case study from one of Elite Marketing Pro’s top earners, Kate McShea and how she used what she learned from Elite Marketing Pro to take her business to a 6-figure per month income and produce a 7-figure year.

Kate started out as a 2nd grade schoolteacher making $36000/year and wanting to just replace that income with a home business. Kate was then able to leverage her business through Elite Marketing Pro and has gone on to become one of the top earners in the Elite Marketing Pro community.  Kate went from trying to build her business, frustrated and ready to quit, to finding success. I want this for my business, and I am sure you do too.

What Are Some of The Members Saying?

These are people just like you and me that have joined the Elite Marketing Pro community. Check out what the members inside of Elite Marketing Pro have to say…

Elite Marketing Pro - Testimonials - small view. Click to see larger view.
Elite Marketing Pro – Testimonials – small view. Click to see larger view.

My Personal Thoughts on Elite Marketing Pro

I feel Elite Marketing Pro is truly committed to helping their students to succeed in any business and with their education and support of their community helping home business owners, entrepreneurs, and network marketers find their path to help you succeed through providing high value through education and support for their students.

In just the short time I have been with them I have learned so much and want to help give back by offering what I know to my own followers and community, I have found this to be very rewarding.

Even though I have not made it big yet, of course I have only been in it for a short while, I do recommend checking out Elite Marketing Pro and the Attraction Marketing Boot Camp and get your hands of the Attraction Marketing Formula, go through the training and see for yourself if it is a good fit for you and your online business needs.

As far as how it has helped me personally, I have seen growth in both me and my business and it has given me that unfair advantage to get out of being stuck and gaining on my journey to success. I plan to see you at the top.

Get Started on your new journey today!

Attraction Marketing Boot Camp
Attraction Marketing Boot Camp
Attraction Marketing Formula EBook
Attraction Marketing Formula EBook

Any Questions or Comments? I am here to help you on your journey to a successful path in creating an online business. Please post and questions or comments below, I am always happy to hear from you.

Dena Briley

Strategist, Coach, and Mentor

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How To Do Social Media Marketing for Businesses with 10 Useful Tips

How To Do Social Media Marketing for Businesses with 10 Useful Tips

How To Do Social Media Marketing for Businesses with 10 Useful Tips

Social media is a force that no business can deny. In fact, most business owners often wondered How To Do Social Media Marketing for Businesses with 10 Useful Tips. Today, I’ll share with you this important information that will enable you to achieve greater success for your business.

This article, like many before this, are spun off from the main article, How to Learn Digital Marketing Online – The Ultimate Guide. I highly recommend reading that piece and all the related posts, too.

Before all else, let me begin this article by being clear on what is considered as Social Media Marketing?

What is Social Media Marketing?

By now, you would know what social media is. Here is a definition by Kenneth E. Clow (University of Louisana at Monroe) and Donald Baack (Pittsburg State University) from their textbook – Integrated Advertising, Promotion, and Marketing Communications, Eighth Edition, Global Edition.

In that textbook, they said that Social Media is defined as “any digital tool or venue that allows individuals to socialize on the web”. And that a Social Network is “a social structure of individuals or organizations that are tied together in some manner.”

And Social Media Marketing “involves the utilization of social media and/or social networks to market a product, company or brand.”

How to Use Social Media Marketing to Achieve Your Marketing Goals?

Social Signals

With Social Media Marketing, a brand gets on these social networks to achieve their marketing goals. In order to do that, they need to connect and engage with their target audience. This is because consumers are on social media regularly. And they are potential customers for all businesses.

On these social networks, companies can raise brand awareness, and increase brand exposure. They can create unique, good and positive association with the brand, and as a result gain a loyal following. Some may even become their devoted brand ambassadors.

With a large fan base, the business can drive traffic to their websites, create leads and increase sales. Conversions of fans or followers to customers can even happen on the social media platform.

A business gets on social media networks to share content. They share content by posting updates on social media networks. It can be in the form of text, text and image, videos, sharing an article either written by the brand or by others.

When a brand is able to acquire a large audience, and engage more with that audience on the social media networks, it can be easier to achieve the above mentioned marketing goals.

There is also paid advertising available on the social media networks.

To get started, you will need a social media marketing plan

What is a Social Media Marketing Plan?

There is a famous saying that goes – “Nobody plans to fail, but many fail to plan”. This quote stresses the importance of planning for success to happen. It is the same for social media marketing. We need to have a plan for our marketing goals to be reached.

Here is how to create a social media marketing plan:

1. What Are Your Marketing Goals?

Marketing Goals

Every business has their marketing goals. It can be to increase brand awareness, build relationships with customers, drive traffic to the business website, generate leads, or boost conversions. Your social media marketing efforts can work to help you reach these goals.

There are billions of users on social media globally. Brand presence on social media can help to create brand exposure. As you share content and engage with these users, you can reach all your marketing goals.

So, the first thing you need to do for your social media marketing plan is to decide on your marketing goals. When you are clear on what are the goals, you will be able to create a strategy to achieve them.

2. What is Your Brand and Image?

Your Unique Brand Keyword

Social media is a great platform to present your business as well as your brand and image. So many businesses have succeeded in translating their brand and image into their social media profiles. The logo, the cover photo, the story of the business, and many other parts of the profile play a part in communicating the brand and image to the audience.

In addition, the content shared is also a form of communication on the brand and image. For example, a pet store may share a curated story about how a dog is rescued and adopted into a loving family and home. This tells the viewers that the brand advocates dog rescues and believes in well being of all animals.

If you have not decided on your brand and image, then do so before you start your social media marketing efforts. Create a brand manual that has all the details regarding your brand and image. Use that manual to make sure there is brand consistency. Always refer to your brand manuals to ensure that every message communicated on social media follows the business branding guidelines.

3. What Is Your Buyer Persona and Audience?

Who are the people you are trying to reach on social media? What are their needs that your product or service can fulfill? Where are these people located? What are their interests?

These are a some questions to ask yourself when you are trying to define your buyer persona and target audience. By determining this in your plan, you can better target them. It will also help you to find or create content that will attract them.

4. Where Is Your Target Audience Hanging Out?

Target Audience

This is not about the physical location. This question asks you to consider which social media platforms your target audience is hanging out at.

After all, using the fishing analogy, a fisherman should cast his net at an area in the sea where the type of fishes he is trying to harvest is at, right? No point fishing at an area where there are only crabs when the tuna that he is trying to catch is somewhere else.

One thing to note is that not everyone is on all social media platforms. Most people have a favorite social network that they spend more time at. So, after you do the above step 3 where you define your buyer persona and audience, you must find out which social media platform these people are using.

For example, if your audience is mostly millennials, and you found out that most millenials are on Instagram, then your brand needs to focus more on this platform.

5. Which Social Media Platform to Choose?

Besides deciding which social media platform to be on based on where the audience is hanging out, the business type should help with the choice too. For example, the travel industry is highly visual.

People love to see photos of cafes and restaurants food, famous attractions, and the rooms, amenities and facilities of hotels. So, if your business is in the travel industry, you can get a lot of value with a strong presence on Instagram, Pinterest and YouTube.

If your marketing team is small or you are just one person doing it all, then you have to decide which social media platform to focus on. For example, I have a travel blog called Asia Travel Gems. And at the moment, it is only me doing all the marketing.

Be on Too Many Social Media

Asia Travel Gems has a brand presence on Facebook, Instagram, Twitter, Pinterest and YouTube. With limited resources, I decided to focus more on Pinterest.

I spend a lot of time sharing the travel blog content and curated content as well as engaging with the followers. So far, the results are great! The views and followers have increased every day. And best of all, there is increased traffic from Pinterest to the website.

Would you like to get More Social Media Marketing Tips? Here is a Free Training Video for 7 Social Media Marketing Tips. Watch now.

7 Social Media Marketing Tips - Free Video Training
To watch this Free Training Video, you only need to give your email address. No credit card required.

6. What Content to Create for Your Audience?

It is best to create unique and engaging content. Make so interesting and helpful that it stands out, and people will Like or Heart and Share the content. Remember that content is king.

Post regularly to keep your brand visible and in the minds of consumers. As mentioned above, posts on social media can be images, videos, infographics, articles, curated articles, etc.

Content Is King

The content can be from your website or your blog. Write regularly and share with your fans and followers on social media. This is so that they receive new and latest news and information about your brand, products and services.

You can also curate articles from other sources. Make sure curated links that you share with your fans and followers provide great and valuable information. Curating and linking to content created by others improves trust and reliability. You may find your content getting links back in return.

Content also helps to build more fans and followers. As social media users encounter your brand, and they see something they like, they will likely become your fan or follower. Some may even become your brand advocates.

7. How to Schedule Your Posts?

There are people who tell you that you should post at least 3 times a day. And there are those that say at least once a day. Some even suggest once every two or three days.

To me, it is more important to post only when you have quality content to share. But then there is the issue of what if you do not have quality content regularly?

When you post too often, it can be annoying to your fans or followers. And if you post too infrequently, you can be forgotten by your audience. This can also be a problem when you are trying to attain top of the mind brand recall.

Schedule Your Posts

Also, there is the consideration of how many people are doing social media for your business? Again, if it is only you or a very small team, then it may not be practical to post three times or even two times a day.

What I find that works for me is to post at least once a day. And I am all right if I miss a day or two. This is because I rather go for quality content than simply posting for the sake of posting.

Then there is the matter of timing, that is what time to post. My advice is to study the insights and analytics after you have posted for at least two to three months. Observe when most of your audience is online. Then schedule to post at least an hour before that prime time.

8. Why Do You Need to See What Your Competitors Are Doing?

Competitors can be a valuable resource for your social media marketing efforts. For example, observe the keywords they use. Then do keyword research to figure out why they are using those keywords, and how the keywords have made their posts successful.

Look at the social media marketing channel they are using. Especially when they are successful on that channel. It can be a clue to your success, too. The same for any social media marketing technique they are using and is working very well for them. Study it, and consider how to do it better.

9. How to Achieve Greater Success with Social Media Metrics and Analytics?

Social media metrics are data that can give you useful information. The data can help you improve your social media marketing. And bring greater success to your marketing efforts, and as a result to your business.

Metrics and Analytics

Metrics like engagement can tell you the number of clicks, likes, comments and shares to your posts. Each social media network has their own way of presenting data to you. You will need to study and learn how to access the data, and interpret them.

Reach, followers, impressions, visits, mentions, tags, and reposts are other useful metrics for you to take note of. For example, you can observe which types of posts or topics are getting more attention and engagement from your fans and followers. This can help you know what content to create or curate.

There are various analytic tools available that can help you analyze the metrics. There are Facebook Analytics, Instagram Insights, Twitter Analytics, and more. And of course the very popular Google Analtyics. The latter can actually track your social media to determine which strategies have successfully driven traffic to your website. You can even track conversions.

10. What is Crisis Management? (Something many businesses lack)

People can make mistakes. So can a brand. When a crisis happens, for example a post that unintentionally offended some people, you need to handle it professionally. This is crisis management. And every business that is on social media must have crisis management guidelines.

Basically, the guidelines instruct what to do during such an event so as to maintain good association with the consumers. It can be to either accept the blame, offer an apology or refute the charges.

A crisis can actually be a problem or an opportunity. Most times, it has the potential to improve the brand’s position and image.

Crisis Management Case Study - Starbucks

An example was the case where 2 men were arrested after a Starbucks staff called the cops on them. The men were only waiting for a friend.This quickly went viral on social media. And Starbucks was losing favorable brand and image.

The Starbucks CEO, Kevin Johnson, apologized. And 8,000 stores across the United States were closed for Racial Bias Training. While Starbucks still has a long way to go, these steps in crisis management were a step forward towards healing the relationship with the public.

Can’t Wait for the Next Blog Post?

We have come to the end of this article – How To Do Social Media Marketing for Businesses with 10 Useful Tips. Can’t wait for the next blog post? Would you like to learn all digital marketing strategies Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.

Learn Digital Marketing Online
Join the Free Starter Package with just your email. No credit card needed.

Your Bonus!

When you sign up, add a comment below to let me know. Your bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.

If you have ANY questions or comments about How To Do Social Media Marketing for Businesses with 10 Useful Tips, ANY at all, please submit them as comments below. I will be happy to help out.

May everything you do succeed & prosper!

Timotheus

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What Are The 17 Off Page SEO Techniques To Avoid Like The Plague?

What Are The 17 Off Page SEO Techniques To Avoid Like The Plague?

What Are The 17 Off Page SEO Techniques To Avoid Like The Plague?

In the previous article, I shared about 11 Off Page SEO Techniques to improve the search ranking of your website. Even as high as 1st Page. There are also some Off Page SEO techniques that are outdated, and some that you should not do at all. Today, I would like to share with you What Are The 17 Off Page SEO Techniques To Avoid Like The Plague.

This article is part of a series that spun off from the main article – How to Learn Digital Marketing Online – The Ultimate Guide. It is a section dedicated with digital marketing information, to help people who wants to make a career as a digital marketer, or for business owners who needs to know how to market their businesses online. I highly recommend reading the main article, too. It will help you get the overall picture.

What Are The Off Page SEO Techniques That You Must Avoid?

1. Automated link building

There are sites out there that offer to build links for you automatically. All you do is enter your website address, website name, site title, description of website, and a few other details. Hit submit, and their software will blast your details to numerous sites to build links.

SEO Off Page Technique To Avoid - Automated Link Building

Avoid this like the plague! Here’s what Google warns about automated link building.

This old and outdated Off Page SEO technique creates poor quality links that have very little relevance value. Search engines are aware of this black hat SEO tactic, and have laid down very clear guidelines against this practice. Continue to do this at the risk of your website being penalized or banned.

2. Link exchange

Few years ago, a naive young woman asked me if I would like to exchange links for our websites. I promptly informed her that this is now a black hat SEO tactic. It is totally useless and ineffective. Plus, there is the danger of search engines punishing sites that do this.

She didn’t believe me. She continued to say that she just attended a digital marketing seminar, and the trainer taught the entire group of attendees this SEO tactic.

I could not believe what I heard. It was the 2010s, and people are still using this outdated and harmful Off Page SEO technique. Worse, they are teaching others to do it. I don’t know if it is lack of knowledge or they are just giving misinformation.

Link exchange is when one website links to another website, and the other website also links back. It is also called a reciprocal link. In the past, this was a way to manipulate the algorithm and get lots of backlinks.

SEO Off Page Technique To Avoid - Link Exchange

Today, avoid this like the plague! See what Google warns about link exchange.

3. Paid links

On Google’s page that warns users against link schemes, this is at the top of the list of tactics that can impact a site’s ranking in search results negatively. Paid links are as the name said – when you pay to get a link from another website.

Again, this is an outdated tactic that used to be done to manipulate the algorithm and get high search results. Now, search engines’ algorithm have improved, and they can easily find out such paid links.

The search engines are constantly checking for link buyers and link sellers. Any site found to be involved in this will get heavily penalized.

4. Linking on other blogs

This is different from the white hat SEO tactic where you add a comment on others’ blog posts. The difference is that here, the tactic is to comment on other blogs and add a link within the comment itself.

Usually, this is done with poor quality comments. This is because the person doing this does not take the time to read the article. They will just add comments for the sake of a comment. For example, ‘Great post’ or ‘This is a well written article’. And that is all.

And they will just add a link to that comment that makes no sense. Or write an additional few more words that is awkward plus adding the link.

Once again (you guessed it!), this is an old and outdated technique to do Off Page SEO. It is no longer effective. In fact, it is considered as black hat SEO. This means your website will get penalized or banned by search engines when they detect you doing this.

11 Off Page SEO Techniques for 1st Page Rank

Wanna know how to do Blog Commenting right? Read my article about Off Page SEO Techniques that still work, and even get your website or web pages to the 1st Page of search results.

5. Link quantity vs link quality

It’s great to get backlinks to your site right? And even better when you get lots of links? Cos plenty of backlinks means that others find your website good and valuable. And this will result in higher ranking on search results. Wrong!

Sure, it is great to have as many backlinks as possible. That is why, in the past, many marketers engage in link building strategies to build lots of backlinks. But search engines have caught on to this black hat tactic.

Now, the relevance of your backlinks are more important. If most of your backlinks lack relevance, you are doing more harm than good to your website. Focus on natural link building. Build quality and relevance links rather than quantity.

6. Over-optimized anchors

SEO is the way to rank websites or web pages for keywords. The goal is to reach the 1st Page of search results. Over-optimized anchors is when one uses the same keyword over and over again to link back.

Marketers went overboard with this tactic in the past when it worked and they were able to get their websites or web pages on the search results 1st Page. As usual, eventually the search engines caught on. A change in algorithm and today those caught using this method are punished.

So, can you use keywords to link back? After all, you need to use those keywords to get higher ranked. Sure, you can still use the keywords. Just do not overdo it. And do it naturally.

Don't Force Keywords Just To Get Backlinks

For example, when you do guest blogging, do not force the keywords into a sentence for the link. Write naturally. And when you find it is possible to fit the keywords into a sentence naturally, then do the backlink.

And do not forget that there is such a thing as LSI – Latent Semantic Indexing. Using related words and terms to link back to your website helps to improve search engines’ understanding of your website. And as such, to rank your website for related words and terms, too.

7. Keyword stuffing

This is a very very very very very old SEO tactic that no longer works. It is black hat SEO. And will get your website off the search results.

Eons ago, I had a business owner who came to me begging for help. His website was banned from Google’s search results. I did a quick check, and I immediately found the problem. Whoever was doing SEO for his website used keyword stuffing.

Keyword stuffing is a means where a website, an article or blog post is filled with lots of the keyword. Here is an example of keyword stuffing:

We are a digital marketing agency in Singapore that prides itself to be the best digital marketing agency in Singapore. Our team provides SEO, PPC, and SMM services at reasonable prices, which makes us on of the most competitive digital marketing agency in Singapore. So, if you need to promote your business, please consider our digital marketing agency in Singapore.

Never ever do this! Unless you enjoy jeopardizing your website, and ultimately your business.

Write naturally. Find other words to express what you intend to say.

8. Spammy guest blogging

This is when a guest post is irrelevant to the topic, niche or industry of the website where the post is featured. It is also spammy when there is use of over-optimized anchor text – see above point 6. One thing to watch out for, when you write a guest post that has low quality – see below point 9, it will be considered as spammy, too.

Guest blogging can still be a very effective Off Page SEO technique. But you have to make sure that your article is of high quality and relevant to the niche and industry of the website. Also, make sure that your article is unique and helpful. Do not spin an old article from your website as a guest post.

Do Guest Posting the right way. Here is a Free Training Video about the Complete Blueprint on Guest Posting. Watch now and learn how to do Guest Posting without incurring the wrath of Google and other search engines.

To watch this Free Training Video, you only need to give your email address. No credit card required.

9. Low-quality content

You need amazing content for your SEO efforts to be effective. Google has said so. So, avoid producing content just for the sake of publishing something. Stop fulfilling the ‘at least one post every 3 days’ goal just for the sake of being perceived as a website that has regular updates.

I don’t create low quality content. Low quality content has very little value and is not helpful to my readers.

It takes time for me to create high quality and unique content. And I am OK to take the time to do that. The results are worth the effort. Again, write naturally. What do I mean by writing naturally? – See point 10 below.

10. Writing for search engines, not for people

Continuing from the above point, write naturally. This means when you write, you do it with your readers in mind. Write for people. Not for search engines.

Write for People, Not for Search Engines

Articles should be engaging and well written. They should not be awkward. For example, forcing keywords into a sentence. Or writing in a way that does not make sense. Or adding unnecessary text or headings just to squeeze in keywords.

Your sentences should flow from one point to another. Like you are having a conversation with your readers. This also enhances the user experience.

Your readers will enjoy reading the article, and will stay longer on your web page. The longer they stay, the better for SEO ranking factors. And eventually, it leads to higher ranking on search results.

11. Exact-match domain name

Exact-match domain are websites with URLs that contain keywords.

E.g. Years ago, when I was thinking of a domain name for my travel blog. I wanted to share all the best places to visit in Asia. So, I thought of getting bestplacestovisitinasia.com.

I know. A mouthful right?

Back then, exact-match domain names were hot. They were seen to be great for SEO, and could rank far more quickly than a traditional branded domain name.

Fortunately, I knew better. And I chose the domain name – asiatravelgems.com – for the brand, Asia Travel Gems.

Today, exact-match domains does not have the edge over any other domain. They may even have the potential to be flagged for spam, and risk being penalized or suffer low rankings. They are viewed as less trustworthy. When building links, using such domain names can be a problem.

In addition, it is hard to do branding for such names. Can you imagine me branding Best Places to Visit in Asia? Thank goodness I had the foresight to use Asia Travel Gems. Much better for branding, don’t you agree?

12. Classified Ads

This is one of the most outdated and overrated Off Page SEO techniques. It was to find Classified Ads where you could create a free ad. The idea was to list your business for others to find.

It was also counted as a backlink. Back in the early days of SEO, when it was still a new thing. Not today. It does not work anymore.

In addition, these days, very few people actually use classifieds anymore. As such, doing this has very little value.

What Are The Off Page SEO Techniques That Are Outdated

13. Directory Submissions

Directory submissions happen when you submit your website to online directories.

This is an outdated SEO Strategy. But it is not totally harmful. So, that is why this technique and the following ones are in this section. You can consider using this but know that it will have very little effect for a lot of effort.

Firstly, do not pay for a service to automatically submit to directories. Most such services can do harm to your website when they submit to directories that are not relevant to your niche or industry.

Do it yourself. Find relevant directories, and submit your site to them. Yes, you can see it will take you a lot of time and effort to do this. The end result? The backlink may not be of much value, too.

14. Article directories

Article directories started as a way for sites to share quality content with a large audience. It was also a great way for sites to earn links. But these days, the readership at these sites are getting lower and lower.

This is because the article directories have been abused. Articles of low quality flooded them. As a result, today, search engines find them to be no longer of value.

All said, you can still do this tactic. You just have to find article directories that have high authority and of high quality. Also, take note to share your articles only to directories that matches your niche or industry.

Need more info on how to do this technique the right way? See this Free Training from the founder of the best training platform that many digital marketers and I learn from:

Article Submission Training by Carson of Wealthy Affiliate
Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.

15. Social bookmarking

Fewer and fewer marketers use this technique. This is because there is not much value to be earned. Social bookmarking is when you use social bookmarking sites to bookmark your favorite site or content. In the past, this used to create backlink juice. Today, not so much.

Nevertheless, sometimes there may be some value. At the very least, you can drive traffic to your site when people discover your bookmark. Here are some all right social bookmarking sites: StumbleUpon, Scoopit, Pocket, and Digg.

16. Forum marketing

This is when you answer questions on various forums. When you do that, you can mention your brand and create a backlink.

This is very time consuming. You have to find forums related and relevant to your niche and industry. You have to join them, and engage with the people at the forum. You have to build relationships and authority. As I said, very time consuming.

And all for what? For very little SEO juice. Better you spend time on SEO Techniques that are more important and can improve your site’s ranking.

17. Too many social media

The idea here is to be on as many social media channels as possible. After all, social signals are now getting more and more relevant and important, right?

Be on Too Many Social Media

No, this is not good. It is better to find social media networks that work better for your niche or industry. And also, social networks that are relevant.

For example, Asia Travel Gems is a travel blog. Travel is a niche where there can be lots of nice images that people can appreciate. Videos of travel are also crowd pleaser. So, an image based social network like Pinterest will be very suitable. And a video platform like YouTube will be ideal to share travel videos.

So, I focused on these two social platforms, and I am getting increased traffic from them. Every week, I get more and more followers on Asia Travel’s Pinterest account as well as increased viewers and traffic from Pinterest to my website.

So, avoid being on too many social media platforms. Be on a select few. It is a much better strategy. Also it can lead to better and more social signals which helps your SEO efforts.

Can’t Wait for the Next Blog Post?

We have come to the end of this article – 17 Off Page SEO Techniques To Avoid Like The Plague. Can’t wait for the next blog post? Would you like to learn all digital marketing strategies Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.

Learn Digital Marketing Online
Join the Free Starter Package with just your email. No credit card needed.

Your Bonus!

When you sign up, add a comment below to let me know. Your bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.

If you have ANY questions or comments about 17 Off Page SEO Techniques To Avoid Like The Plague, ANY at all, please submit them as comments below. I will be happy to help out.

May everything you do succeed & prosper!

Timotheus

Posted on

11 Off Page SEO Techniques for 1st Page Rank

11 Off Page SEO Techniques for 1st Page Rank

11 Off Page SEO Techniques for 1st Page Rank

In previous posts, we discussed about What is SEO and How Does It Work, the 12 On Page SEO Techniques, and How to Find the Best Keywords for Your Website. All these are posts about SEO (Search Engine Optimization) that is part of the main article titled How to Learn Digital Marketing Online – The Ultimate Guide. The articles contain powerful and effective SEO strategies that can help your website get ranked higher. Even on 1st Page of Google and other search engines. But they are not enough.

You still need to do Off Page SEO. And today I will present to you the 11 Off Page SEO Techniques for 1st Page Rank. As this is a long article, I have created a List of Content for your easy access (shown below). But I do highly recommend you read the entire article.

List of Content

  1. What is Off Page SEO?
  2. What Are Backlinks?
  3. What are the 11 Off Page SEO Techniques for 1st Page Rank?
  4. What is Guest Posting?
  5. What is Article Submission?
  6. What is Visual Marketing?
  7. What is Broken Link Opportunity?
  8. What is Influencer Marketing Outreach?
  9. What is a Question & Answer Site?
  10. What is Blog Commenting?
  11. What is Content Publishing Platform?
  12. What is a Podcast?
  13. What is a Press Release?
  14. What are Social Media Signals?
  15. What are Outdated Off Page SEO Techniques That No Longer Work in 2019?
  16. Can’t wait for the next blog post?
  17. Your Bonus!

What Is Off Page SEO?

In simple terms, Off Page SEO is the digital marketing effort where you create presence or mention of your brand, website or web pages on other online sites. This can be on another website, on social media, on online forums, and any other online property that is on the World Wide Web.

Search Spider Bot for SEO

After the search spiders have found your website, they will look at your On Page SEO efforts to understand what your website is all about. They will also see if you have done a good job at On Page SEO. After that, they will index your website.

Next, the search spiders will scour the Internet to see if there are any backlinks or mentions of your brand, website or web pages. Every quality mention or backlink to your website will help increase your website’s and web pages’ search ranking.

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When another website links back to your website, it is a like a thumbs up for your website. When search engines find these links, they see it as a sign that your website has been found to be of value to others.

Backlinks

This is called a Backlink. It is one of the SEO ranking factors in a search engine algorithm. The more backlinks your website has, the higher the ranking for your website.

But the backlink must be a quality backlink. That means it must be a link from another site that has relevance to your website’s topic. The other is the authority of the other page or website that is linking back to your page.

Page content length is one of the ways search engines determine if a particular page has authority. It also helps search engines to know if that page contains valuable content to a reader.

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What are the 11 Off Page SEO Techniques for 1st Page Rank?

There are many Off Page SEO Techniques that can help rank your website or web pages on the 1st Page of search results. Here are 11 of them that I find is more relevant today. They are:

  1. Guest Posting
  2. Article Submission
  3. Visual Marketing
  4. Broken Link Opportunity
  5. Influencer Marketing Outreach
  6. Question & Answer Sites
  7. Blog Commenting
  8. Content Publishing Platform
  9. Podcasts
  10. Press Releases
  11. Social Signals

Let’s discuss each of these now.

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What is Guest Posting?

I remember many years ago when I received my first invitation to write an article for a publisher. Their website was about business, and there is a section of their site dedicated to digital marketing. They asked if I could write an article for them as a guest writer.

Immediately, I grabbed the opportunity. It meant that I could get a quality backlink for my business website from an authority site. Also, I could build a relationship with the host site, their readers as well as build brand awareness.

This is Guest Posting. And it is one of the best Off Page SEO Technique to apply. Just take note to make sure that the website you are writing for is related to your niche and industry. Added to that, when the host site is of good authority, you can build a high quality and natural backlink.

In addition, when you guest post on a reputable site, your reputation is heightened.

There is no need to wait for an invite to write, too. You can use search engines to find sites that are looking for guest bloggers. Just make sure that you find those that are related to your niche and industry. Also, they have some authority. Do it right, and you will increase traffic to your website that can lead to more sales.

Still a little unsure how to do it right? Here is Free Training for you – A Complete Blueprint on Guest Posting:

Complete Blueprint on Guest Posting
Complete Blueprint on Guest Posting

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.

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What is Article Submission?

Another technique that I often use is Article Submission. Just like the above, for Guest Posting, you write an original and quality article. But this time, you submit your article to websites that allow you to submit articles to them. One such site is Sooperarticles.

Again, just make sure that you submit to sites or categories within sites that are related to your niche or industry. Also, read all the guidelines, terms and conditions carefully. You do not want to appear as spam.

For more details on how to do this awesome Off Page SEO Technique as well as get a list of more article submission sites, take a look at this Free Training from the founder of the best training platform that many digital marketers and I learn from:

Article Submission Training by Carson of Wealthy Affiliate
Article Submission Training by Carson of Wealthy Affiliate

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.

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What is Visual Marketing?

At the point of writing this article, Google reported that images are returned for 23% of search queries. It is increasing every year. More and more people are searching using a form of visual.

Consumers’ attention span is decreasing every day. So are their ability for retention. Many do not spend more than few minutes reading an article. They prefer visuals.

It can be images, videos, infographics, presentations, and many others. It is no surprise that this is the break out digital marketing trend in 2019.

“The future of search will be about pictures rather than keywords”

– Pinterest CEO, Ben Silvermann

As a digital marketer, it is critical that you create more visual marketing content. Many businesses are preparing and revising their websites for visual search. Being found on image or video searches can drive traffic to your website.

Today, Images Appear At The Top Area of Search Results
Today, Images Appear At The Top Area of Search Results

Today, images appear at the top of search results (as seen in the screen shot above). To get your images and videos ranking high on images or video searches, focus on schema markup and metadata. These will be textual information for search spiders to crawl and index.

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Broken Link

Most websites have outbound links to other web pages. At times, for some reason or other, the web page no longer exists. This can result in a broken or dead link, which is not good for the website that is linking to it.

This is an opportunity for you to build a backlink. You can write to the webmaster of the website, and mention that you noticed a broken link on their website. Then offer a link to your web page as a replacement for that broken link.

Again, you must remember that the website you are targeting must be related to your niche and industry. Also, it must be a reputable website with good level of authority.

There are many online tools to find such sites with broken links. One of the online tools is Wikigrabber that helps you find Wikipedia pages that need citations and dead or broken link replacements.

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What is Influencer Marketing Outreach?

Influencer Marketing

An online influencer can help you reach out to a large and loyal group of audience. When the influencer shares your content or even mention your brand, it helps with higher ranking for your website. Also, this can send traffic to your website, increase sales and even adds authority to your brand.

The only concern here is to find an authentic influencer who has a huge audience with credibility and loyal fans. Plus, the influencer must be in your niche or market. You can either build a relationship with them, and eventually invite them to mention your brand or blog post. Or you can pay them to endorse your product, service or brand.

Other advantages of influencers, besides SEO and higher ranking, are credibility and sales. With your brand associated with the influencer, you gain more credibility easily. And as such, it is also easier to convince the fans to act on call to actions; such as buy a product or service. The fans may even advocate your brand.

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What is a Question & Answer Site?

Have you heard of Quora? It is one of those sites where people can ask questions and get answers from anyone.

For example, I have a travel blog called Asia Travel Gems. I would answer questions about places to see, eat and stay in Asia. Whenever I do that, I leave behind a link to the website as part of my signature, at the end of my comment or answer.

This Off Page SEO technique helps my website to acquire a quality backlink. Also, it increases brand awareness and improves reputation. When readers click on the link at the signature, it drives traffic to my website.

Just like all the above Off Page SEO techniques, make sure that you find Questions & Answer sites that are related to your website and business. When you provide answers, give full and complete information. Also, make it valuable and helpful.

Here is a Free Video Training on How to Get Free Traffic From Quora:

How to Get Free Traffic From Quora
How to Get Free Traffic From Quora

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.

Besides Quora, there are many other Questions & Answer sites. A few more examples are Answers.com, Ask.com, and Yahoo Answers. Find the ones that are related to the topic on your website, find questions where you have the right, quality and helpful answer, then give the information.

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What is Blog Commenting?

Another way to gain higher ranking and traffic is to comment on other blog posts or articles. Always read the blog post or article first. Then, after understanding the topic, write a meaningful comment that shares your view on the topic.

Do not write short comments such as ‘Great post!’ or ‘Well done!’. You have an opinion. Share it. This will grab attention from readers.

Many blogs allow you to leave a link to your website. So, when you leave an engaging comment, readers may click on your link and this drives traffic to your website. It doesn’t hurt that the link will also be a backlink.

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What is Content Publishing Platform?

These are platforms where people can contribute and consume content. Some examples are SlideShare, Tumblr, Medium and Blogger.

When you share content on these platforms, you should share original and authentic content. Who knows? It may go viral. And this can drive traffic and build a following.

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What is a Podcast?

Podcasts are a great way to build brand exposure. It is an audio clip of a recording. The recording is usually just you speaking on a topic or having a conversation with a guest speaker.

You can share the podcasts on platforms like Buzzsprout and Soundcloud. These platforms have millions of active users who engage with them every day. You can find and connect with your target audience here.

Again, this can drive traffic to your website. You may even find yourself becoming an authority and an influencer.

Need ideas on how to do a great podcast? Below is a Free Video Training on 8 Podcasting Tips.

8 Podcasting Tips
8 Podcasting Tips

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.

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What is a Press Release?

A Press Release is a written communication about an event, a product or any important happening at a business. When the online media picks up on the press release, you will get a very high quality backlink.

At the same time, the media exposure can bring you lots of traffic to your website. There is also the valuable mention of your brand that the search engines like.

Most often, press releases are focused on long term value to the company such as brand awareness, brand exposure, online visibility, and reputation.

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What are Social Media Signals?

When people like, share, vote, pin, or heart your posts on social media, also mention your brand too, these activities send social signals to the search engines. So, don’t just create a social media account. Be active on it. Engage with your fans and followers!

In 2014, Forbes said that social media is no longer a luxury, it is a necessity. And this has proven to be very true today. Businesses must have a presence on social media, and engage actively with their audience.

Some ways of engaging your customers is to reply to their comments within 24 hours. If possible, even immediately. Get your customer support on the job, and respond to all questions, feedback, complaints or compliments as soon as possible.

Social Signals

As your website’s social signals increase, so will your ranking on search engines. I have personally experienced ranking for one of my websites go up within a day just after being active on Twitter.

Speaking of Twitter, there many social networks for you to consider. There are Facebook, Instagram, Pinterest, LinkedIn, and YouTube. It is all right to have a presence in all of the social networks. But if your team is small or it is only you doing the work, then just pick a few that perform better for you.

I am speaking of traffic. Social media can bring relevant traffic to your website that can be converted to sales. For example, for my travel blog, I have found that Pinterest works very well. It drives a lot of relevant traffic to my website.

Increased traffic does increase search ranking for your website. When there is high traffic to your website, it is telling the search engines that your website is relevant, popular and of interest to people.

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What are Outdated Off Page SEO Techniques That No Longer Work in 2019?

Having discussed the above Off Page SEO Techniques, I would like to highlight that there are some techniques that used to work in the past, and in 2019 they seem to have lost their mojo.

These are tactics such as submissions to directory listings, social bookmarking, classified ads, Web 2.0 and more. I will discuss this in a future article. So do join my mailing list to get updates when I publish it.

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Can’t Wait For The Next Blog Post?

Eager to find out more about digital marketing? And you would like the full and complete knowledge Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.

Learn Digital Marketing Online

Join the Free Starter Package with just your email. No credit card needed.

Your Bonus!

When you sign up, add a comment below to let me know. Your bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.

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If you have ANY questions or comments about 11 Off Page SEO Techniques for 1st Page Rank , ANY at all, please submit them as comments below. I will be happy to help out.

May everything you do succeed & prosper!

Timotheus

Posted on

How to Find the Best Keywords For Your Website

How To Find the Best Keywords for Your Website

How to Find the Best Keywords For Your Website

Keywords are an important part of your digital marketing strategy. And as a digital marketer or an online business owner, you must know How to Find the Best Keywords For Your Website.

In this article, the expansion of the main article – How to Learn Digital Marketing Online – The Ultimate Guide – I will discuss with you about Keywords and how to do Keyword Research so that you can use them effectively for your website, your ad campaigns, and any online marketing efforts.

Content Table

  1. What are Keywords?
  2. Video – Keyword Mastery – Keywords are the Foundation of Your Success
  3. Why Are Keywords Important?
  4. Essentials to Perfect Keyword Research
  5. Which is the Best Keyword Tool to Use?
  6. What Do I Do Next with the Keywords?
  7. Can’t Wait For The Next Blog Post?
  8. Join & Get Your Bonus!

What are Keywords?

How You Can Make Money from Internet

When people use a search engine to find things, they type a word or phrase into the search field. Then they click search, and the search engine will find websites or web pages related to that search. And the search engine will produce a pages of lists of these websites or web pages.

The word or phrase are called Keywords. The pages of search results showing lists of websites or web pages are called Search Engine Results Pages. They are commonly referred to as SERP.

The Oxford English Dictionary says that currently there are 171,476 English words (as of the date this article was published). Webster’s Third New International Dictionary, Unabridged, claims there are around 470,000.

Whichever is correct, the fact is there are billions of keywords. This is because of how the words are combined in use, and also the permutations of the combinations. And this is not counting the keywords in other languages. (we will focus on English keywords here)

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Video – Keyword Mastery – Keywords are the Foundation of Your Success

Hey, I know. This is a pretty long article. No time to read? Sure, here is a video – Keyword Mastery – Keywords are the Foundation of Your Success (click on image below) to explain about Keywords and Keyword Research.

It’s Free training. All you need to give is your email address. No credit card required.

Watch Video on How Jaaxy Can Help You Find Keywords for Your Business Success
No time to read? Watch this video – Keyword Mastery – Keywords are the Foundation of Your Success. Link above. Click Now.

After you watch the video, do come back to finish reading this article. You will not regret it. I have added information about the latest trend for Keywords – Conversational Search Keywords. Keep reading.

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Why Are Keywords Important?

As illustrated above, keywords searchers use keywords to find what they are looking for. And what they are looking for could be your products, services or brand.

Keywords enable searchers to find your website or web pages promoting your products, services or brand. As such, you must find the correct and relevant keywords for your website or web pages that people are using. So that they can find your website or web page.

This is done using a Keyword Tool to do Keyword Research.

After you find the best keywords for your website, you use them on your website or web pages. It can be on the site title, page title, headers or even the image alternative text tag. In other words, you do On Page SEO.

On Page SEO techniques will help your website to get ranked high on Search Engine Results Pages. Ranking high increases online visibility, which will enable consumers to be aware of your brand.

Of course, the best situation would be that your website or web page is ranked on the 1st Page of Search Engine Results Pages. It is known that 91.5% of people searching on search engines will click on a link that is on the 1st Page.

When searchers click on your website or web page link that is on the 1st Page of search results, they go to your website. As you can see, this means that keywords can help drive traffic to your website or web page.

When people go to your website or web page, you have the opportunity to convert them to customers. And that would result in increased sales.

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Essentials to Perfect Keyword Research

Now that we have established the importance of keywords, let us discuss the Essentials to Perfect Keyword Research.

Your Unique Brand

You started a business. You created a brand. You spent valuable time, effort and money to build and grow your brand. And it is important that people see your brand, recall your brand, and have good association with your brand.

To achieve that, you need to do keyword research and SEO to gain online visibility for your brand. Further down, I discuss the importance of Brand Keywords.

Products or Services You Offer

Besides your Brand Keywords, during the Keyword Research phase, think about what you are offering to the consumers. Is it a product? Is it a service?

How To Start An Online Business - Products

What kind of product are you offering? What kind of service are you offering. Is it something that your target audience needs? I am sure you must have found something that they really need, right?

And if it is, you must deliver it to them. And keywords are a way for your target audience to find your business on search engines.

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Keywords That Match Your Products or Services

So now, put yourself in your target audience’s shoes. What words would they type into a search engine to find a product or service like yours?

Think of as many as you can. Write them down. This will be your initial list of keywords.

Next, you have to find out whether the keywords are the best and suitable for your website. What do I mean by this?

Well, you will need to use a Keyword Tool. Enter the keywords into this keyword tool. Find out if the keywords have a good amount of average traffic using this keyword to search.

Then find out how competitive is this keyword. This will help you get a clear picture of whether the keyword can rank high, and even on 1st Page, easily. Also, it helps you with online ad campaigns. Competition affects whether your ad is delivered as well as the advertising costs.

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Types of Keywords

There are various types of keywords. Each has its unique use in your digital marketing strategy. You will need to understand each of them to decide how to use them in your marketing efforts.

Brand Keywords

Say, for example, you attend a networking event. You introduce yourself and the business and brand that you either own or represent. Everyone whom you met would know of the brand. And some may like to know more about your business.

Your Unique Brand Keyword

To find out, they would go to a search engine, type your brand name, and do a search. Ideally, your website and anything other online assets (e.g. Facebook Page) should appear on the list of search results. The person can then click on all these to learn more about your brand and business.

As you can see, it is very important that for the above to happen. It improves your brand’s online visibility. Do make sure you use Brand Keywords, and also check once in a while to make sure that your brand website and online assets appear on the 1st Page of SERPs.

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Generic Keywords

Generic Keywords are words that have a relatively wide scope. For example, words like Dog, Cat, Business, and Training. Notice that Generic Keywords are usually just one word.

As such, Generic Keywords usually have higher competition. And due to the higher competition, there can be lower conversion rates. Plus, using Generic Keywords for ad campaigns can be very costly.

Long-Tailed Keywords

In contrast, Long-Tailed Keywords are when a searcher types in three or more words into a search query. Sometimes, the words can form a phrase. For example; Organic Dog Food, Best Cat Toys, How to Start An Online Business, or Where Can I Learn Digital Marketing.

As you can see, when someone uses Long-Tailed Keywords, they are looking for exactly what they have intent to learn more in detail. Studies have shown that the intent to buy is higher. In almost every case, when you use a Long-Tailed Keyword for your article, it can result in higher conversion to sales.

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Low Hanging Fruit Keywords

Speaking of higher conversion rates, you can raise the chances of getting more sales by using Low Hanging Fruit Keywords. What are these? Think of fruits that are hanging lower on a tree than those higher up. Isn’t it easier to pluck them?

Low Hanging Fruit Keywords

It is the same for Low Hanging Fruit Keywords. These are keywords that have relatively reasonable amount of traffic, low competition, and high chances of getting ranked on the 1st Page of SERPs.

To know what are these keywords, you will need a very good keyword tool that can give you those exact data. I know of such an excellent keyword tool. And it is the same one I use for all my websites and web pages. And it is also why I can get many of my web pages ranked on 1st Page.

I share about this excellent keyword tool further down this article. Keep reading.

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Local Keywords

Many people search for local businesses using various apps such as Google, Bing, Yelp, TripAdvisor, etc. It is then very critical for you to optimize your website and web pages with Local Keywords to attract these searchers.

Local Keywords can be a country, city, borough or even a district. For example; Bakery in Singapore is using country as a search term. But this can be a little too broad, and may not help you get ranked high.

Local Keywords to Rank On Search Results
Local Keywords to Rank On Search Results

Try a more local keyword. For example, in Singapore there are many districts and neighborhoods. If the bakery is actually in a district called Ang Mo Kio, then a good Local Keyword to use would be Bakery in Ang Mo Kio.

This is just one of the many permutations that the pet store can consider. The pet store can try other Local Keywords such as Best Bakery in Ang Mo Kio, Healthy Organic Cakes and Cookies in Ang Mo Kio, or even Bakery near Ang Mo Kio Central.

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Conversational Search Keywords – Latest Trend!

The advent of voice interfaces and sophisticated AI (Artificial Intelligence) have created a new type of keyword – the Conversational Search Keyword.

Conversational Search Keywords Are Important Today

Today, consumers can speak a natural speaking sentence into a device, and the device can reply with a full sentence. This is now applied for searches too. In the past, searches mostly analyzed individual keywords. Technology today looks at the entire string of words.

For example, in the past, we may use keywords such as Car Dealer Singapore. But today, for reason of Conversational Search, it is better to use Where Can I Find The Best Car Dealer in Singapore?

Comscore reports that voice search is on the rise in 2019, and will make up at least 50% of searches in 2020. Can you afford to ignore Conversational Search Keywords?

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Which is the Best Keyword Tool to Use?

Now that you understand more about keywords and the importance of keyword research, the next thing you need is to know which is the best keyword tool to use? Let’s start with a bit more details about what a keyword tool is.

What is a Keyword Tool?

A keyword tool helps you to find out if the keyword you plan to use has good amount of traffic, whether it has high, low or medium competition, and many other data to help you decide if it is suitable for your web page or ad campaign. The tool uses Google tools such as Google Autocomplete and Google Suggest to do the keyword research for you.

The Google Suggest extracts keyword suggestions for you. What this means is that the keyword tool will produce a list of more keywords for you. This list are suggested keywords based on the main keyword you have started with.

For example, if you type Restaurant in Singapore, the keyword tool will show you how many people are using this search term, what is the competition for this keyword, and many other useful data. In addition, it will show you suggestions such as Best Restaurant in Singapore, Chinese Restaurant in Singapore, Good Food in Singapore, etc. These also show the traffic, competition and other data. The data is to help you decide if the original keyword you intended to use is perfect, or maybe one of the other on the list is better.

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What are the Keyword Tools Available?

Google Adwords - Keyword Planner

There are many in the market. For example; there is the popular Google Keyword Planner, ahrefs, and SemRush.

To be honest, I have tried many, including the few mentioned above. And I found them lacking. The data provided is either too vague or lack enough information to help me decide if the keyword is the best for my website or web page.

For example, Google Keyword Planner gives a range of numbers for the Average Monthly Searches. When I did a search for Womens Watches, it returned the numbers as between 1K to 10K.

I mean, come on. Is it nearer to 1K or nearer to 10K? The difference is huge, and can affect how successful my online marketing campaign will be, right?

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What is the Best Keyword Tool?

After years of research, I finally found the Best Keyword Tool. It gives you the exact number of Average Monthly Searches, and the exact number of Average Traffic.

It also advises you how many competitors are there for that keyword, and how many other websites are ranking for that keyword. The latter tells you what are the chances of your website or web page ranking on the 1st Page.

Jaaxy - The World's Most Advanced Keyword Tool

Isn’t this awesome? In fact, I wrote a review of this tool. Check this out – Jaaxy Keyword Tool Review – Truly Awesome!

In this review, I share more info about Keywords, Keyword Research, and even a link to Jaaxy where you can do some Free Keyword Research. Don’t miss this!

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What Do I Do Next with the Keywords?

After you have found the right keywords, you are ready to do some On Page SEO and Off Page SEO. This means placing your keywords strategically on your website. For more details, read my article about 12 On Page SEO Techniques for 1st Page Rank.

You should also use keywords for your Off Page SEO efforts. My article – 11 Off Page SEO Techniques for 1st Page Rank explains all about Off Page SEO.

We have come to the end of this article. I will be writing more digital marketing blog posts soon. Please do join my mailing list to receive updates when I publish them.

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If you have ANY questions or comments about this article, ANY at all, please submit them as comments below. I will be happy to help out.

May everything you do succeed & prosper!

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12 On Page SEO Techniques for 1st Page Rank

12 On Page SEO Techniques for 1st Page Rank

12 On Page SEO Techniques for 1st Page Rank

This post – 12 On Page SEO Techniques for 1st Page Rank – continues from the earlier post – What Is SEO and How Does It Work? Also, it is an extension from the detailed article – How to Learn Digital Marketing Online – The Ultimate Guide.

When you read the earlier posts mentioned above, you will understand that I am writing from this point of view – this series of posts are designed and written for those who would like to be digital marketers, learn more about digital marketing, or entrepreneurs who wish to learn about digital marketing for their online businesses.

Ready? Let’s start with the basic – What is On Page SEO?

Woah. Before that, as I write this article, I realized it has become a really long piece. So to make things easier, here is a Content Table (in case you like to jump to specific sub topics):

Content Table

  1. What is On Page SEO?
  2. The Importance of Keywords
  3. Effective On Page SEO Technique #1 of 12 – Title Tag
  4. Effective On Page SEO Technique #2 of 12 – Meta Description
  5. Effective On Page SEO Technique #3 of 12 – Headings
  6. Effective On Page SEO Technique #4 of 12 – Image Alt Text Tag
  7. Effective On Page SEO Technique #5 of 12 – Online Videos
  8. Effective On Page SEO Technique #6 of 12 – Internal Linking
  9. Effective On Page SEO Technique #7 of 12 – XML Sitemap
  10. Effective On Page SEO Technique #8 of 12 – No Duplicate Content
  11. Effective On Page SEO Technique #9 of 12 – No Broken Links
  12. Effective On Page SEO Technique #10 of 12 – SEO Friendly URL
  13. Effective On Page SEO Technique #11 of 12 – Site Loading Speed
  14. Effective On Page SEO Technique #12 of 12 – Mobile Friendly Site
  15. Next, Off Page SEO
  16. Can’t Wait for Next Update? Join Free Training Here + BONUS!

What is On Page SEO?

On Page SEO is Search Engine Optimization techniques done on your website. It includes tactics such as strategically placing keywords on the pages of your website. For example, on the site title, page title, within the content, image alternate text tag, etc.

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There are, of course, more techniques than just the ones mentioned. Here, I present 7 Effective On Page Seo Techniques that can get your website, page or post on 1st page of Google and other search engines. They are described in the following.

The Importance of Keywords

How You Can Make Money from Internet

Keywords are critical to the success of your website and advertising campaigns. They are the words that people use to find products, services, brands and information. In short, they are the words people use to find your business, your website.

As a digital marketer, you will need to understand how important keywords are, and the significance of Keyword Research. To learn more about Keywords and Keyword Research, read this article about How To Find The Best Keywords For Your Website. It will help you with these 12 On Page SEO Techniques for 1st Page Rank.

Effective On Page SEO Technique #1 of 12 – Title Tag

The first of the On Page SEO technique I would like to share with you is the Title Tag. This is the title that you give for each page on your website. Take a look at the image below. The title tag is displayed in blue color on search engine results.

On Page SEO - Examples of Title Tags
On Page SEO – Examples of Title Tags

The title tag helps spiders or search bots to know what the main topic of a web page is all about. For example, from the image shown above, the title tag of Kohepets Singapore is – Online Pet Shop – Kohepets Singapore. This tells the search bots that the website is about online shopping for pet products by a brand named Kohepets Singapore.

One crucial point to note is that this is the text that most people will read on search engine results. Generally, it is the first thing searchers will see when they look at the list of search results.

Below are some tips for you. Take note on How to Write a Powerful and Effective Title Tag:

  1. Each page needs its own unique title tag. No duplicate titles on other pages.
  2. Ensure title is relevant to the content of the page
  3. Title Tag has a limit of 55 to 60 characters. Write wisely.
  4. Use local and national keywords
  5. Don’t use special characters like ($, %, @, etc)
  6. Don’t use call to action (call now, buy now, etc)

How to Insert Title Tag to Your Website or a Web Page? – Free Training For You!

Today, doing On Page SEO techniques like the Title Tag can be very easy, especially if you are using WordPress. There is a plugin called All In One SEO. And it makes doing On Page SEO easy.

Below is a video that teaches you how to add the All In One SEO plugin to your website, and how to use it to set up all the On Page SEO such as Title Tag. The video also does a good job of explaining what is SEO?, how does it work?, why SEO is important to your online business?, and how Good SEO looks in Google.

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How To Use All In One SEO for On Page SEO
How To Use All In One SEO for On Page SEO – Watch Now!
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Effective On Page SEO Technique #2 of 12 – Meta Description

The meta description provides a brief description of what the website or web page is all about. On search results, they appear just below the title tags. See the areas indicated by red arrows in the image below.

On Page SEO - Meta Descriptions
On Page SEO – Meta Descriptions

By the way, many experts have said that meta descriptions play little or no role in ranking your website higher. But I do find they do play some part in ranking.

I mean, take a look at the image above. Notice that the keywords are in bold? I believe that is a hint from the search engine that text in the meta description is considered. At least for relevance to the search query.

Nevertheless, meta descriptions are still important in the sense that searchers read them. They are opportunities for you to convince searchers to click on your link.

* Digital Marketing Tip: Meta Descriptions are excellent
to have Call to Action

If you do not add Meta Description to your website or web page, Google and other search engines will take random text from your website, and place it there. You may not like that to happen because you may end up with text that you do not want people to see.

Here are some tips on How to Write a Powerful and Effective Meta Description:

  1.  Write compelling copy to increase number of people click through to your website
  2. Meta Description can have less than 160 characters. Write wisely.
  3. Try your best to make the meta description consistent with the title tag
  4. As mentioned above, you can include Call to Action
  5. You can ask questions to entice searchers to click on the link to your website
  6. No duplicate meta descriptions
  7.  Write naturally

Just like for the Title Tag, here is a Free Training about SEO and How to Do the Meta Description for your website. To watch, just give your email address. No credit card required.

How To Use All In One SEO for On Page SEO
How To Use All In One SEO for On Page SEO – Watch Now!
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Effective On Page SEO Technique #3 of 12 – Headings

Headings are great for breaking up the text and organizing your content into sections. This makes it easier for readers to consume the information. At the same time, it makes it easier for the search bots to understand what your website or web page is all about. Google and other search engines look at Headers to determine how relevant the page is to a user’s search query. As such, headers are one of the important On Page SEO factors that you must do.

As you write your content, organize it into sections. Then add headings for each section. The headers are usually a short summary or explanation of what the information within the section of content will be about.

Take a look at this article that you are reading. You will notice that for each of the On Page SEO Technique I am sharing, I have given a header before discussing about that sub topic. Another example is the header used in a travel blog (see image below):

On Page SEO - Example of a Header
On Page SEO – Example of a Header

You can create up to 6 levels of headers. They are called H1 tag, H2 tag, H3 tag, H4 tag, H5 tag and H6 tag. The ‘H’ stands for Header, of course.

H1 is for the main heading of your web page or post. It can also be the title of your article. Add the keyword that you are ranking for into this main header.

H2 to H6 are the subsequent sub headers. They are sequential in levels. What this means is that H2 is the sub header within H1. H3 is the sub header within H2. And so on. Here is a look at how the levels are done:

  • H1 tag for Header 1
    • H2 tag for Header 2
      • H3 tag for Header 3
        • H4 tag for Header 4
          • H5 tag for Header 5
            • H6 tag for Header 6

* Digital Marketing Tip: Add Keyword to H1 only. For H2 to H6, write naturally. Make sure headers are relevant to section content

* Additional Digital Marketing Tip: Most sites use up to H4. Rarely H5 and H6 are used.

Here are some tips on How to Write a Powerful and Effective Headers:

  1. Use headings that are relevant to content, i.e. to each section
  2. Include your main keywords in H1s and H2s
  3. For H3 to H6, write naturally. Just make sure the headers is relevant to the section content
  4. Make sure the headings are related to the primary keyword/header for that page
  5. Don’t use special characters like $, %, @, etc
  6. Don’t use same headings each time
  7. Do not use one word headers

For the above point 6, where I said not to use the same headings, this is a rule that sometimes can be bent. It all depends on what you are writing, and how you are presenting the information. Also, when the repeated words make sense and easier for the readers to understand the content, then why not?

A good example is this very article that I am writing. I wrestled with whether to write the headers as the number of the On Page SEO – e.g. #3 of 7 – Headers. Then I felt that it would be too short, and will not make sense to the reader. Plus, it does not align with the primary keyword and header.

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So, I decided to repeat the text – Effective On Page SEO Technique – followed by the numbering and the actual On Page SEO technique – i.e. Effective On Page SEO Technique #3 of 7 – Headers.

Effective On Page SEO Technique #4 of 12 – Image Alt Text Tag

Today, when you do a search query, you will see images as part of the search results. Here is an example of how they will appear (see image below, red box):

On Page SEO - Images Appear On Search Results
On Page SEO – Images Appear On Search Results

As you can see, the images appear high on a Search Engine Results Page (SERP). As mentioned in the article – What is SEO and How Does It Work?, 91.5% of searchers will click on a link that is on the 1st Page SERP. Thus, this increases traffic to your website. This makes images very important for SEO.

Another reason why images are becoming critical for SEO is that more and more people are using image search. They prefer images rather than text. In January 2019, Google reported that 19% of search queries are images. I just checked today, 26 June 2019, the image search queries have increased to 23%.

Google reports a daily search of 3.5 billion per day. 23% of that amount is around 805,000,000 searches per day! Can you, as a digital marketer, afford to lose that amount of potential traffic?

What is the Image Alt Text Tag?

The Alternative Text Tag is the text that can be seen when the image is not displayed. The tag also can be used by visually impaired users who are using screen readers. They can read the alt tag to better understand what the image is all about.

On Page SEO - Alt Text Tag for Images
On Page SEO – Alt Text Tag for Images

The most important part is for the search bots to understand what an image is about. You see, search bots cannot view an image. So, while you and can view an image, and we can interpret that image, search bots cannot do so. An Alt Tag informs the search bot all about an image, and enables them to be able to index that image.

When an image is indexed, it has the potential to appear on the image search results or even on the usual search results page, as seen above. Do you see the importance and potential of an image for SEO now?

Besides the usefulness for SEO, images can improve your content. A picture paint a thousand words. These days, people do not like to read blocks of text. Images can help break up the content, and make it more easy to consume.

With images, people will enjoy reading your articles. And will spend more time on your website. Again, this is good for SEO. When people stay for a longer time on your web page (rather than bounce off quickly), search engines translate that to your web page having quality and valuable content that people like. This boost the SEO ranking factor for your website, and as a result boosts your website’s ranking.

Here are some tips on How to Write a Powerful and Effective Alternative Text Tags:

  1. Make sure you own the images before you add to your website – e.g. photos taken by your using your camera or your mobile phone
  2. Buy stock photos if you cannot afford to take photos by a professional
  3. Alternatively, you can use images that are copyright free
  4. Use good quality photos
  5. Be aware of image size
  6. Use keywords in your filename
  7. Save images as GIF, JPG, PNG, WebP or SVG
  8. Add Alt Text Tags to your images
  9. Use your keywords in your Alt Text Tags – just one or two. This is not really necessary, too.
  10. Be descriptive – e.g. shoes vs red shoes with strap and 6 inch heels. The latter is better for SEO.
  11. Don’t need to use dashes
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Effective On Page SEO Technique #5 of 12 – Online Videos

I have said it before. And I will continue to say it. Video is the future.

These days, as mentioned above, people prefer to see images. Better still, present the information in a video, and they will enjoy watching it.

In the past, there are those who argue that videos take too long to download. The playback is slow. And many other arguments. Today, videos can be downloaded or streamed very quickly. And with 5G on the horizon, there will be no issue about speed.

For SEO, it is ideal to create the videos on YouTube. Then embed that video into your blog post or web article. This will improve the ranking of your website or web page. It can even reach the coveted 1st Page position.

Below is a screen shot of a hotel review that included an embedded YouTube video. If you like to see how the video is added and complemented to the post, Click on the Image Below.

On Page SEO - YouTube Video of Hotel Embeded in Post, To See How It Is Done - Click Above Image
On Page SEO – YouTube Video of Hotel Embeded in Post, To See How It Is Done – Click Above Image

Consider this – YouTube is owned by Google. As such, it has been observed that embedding a YouTube video that is relevant to a blog post or article has helped increase ranking.

I know of an Internet Marketer who experimented with embedding videos. After his blog post reached the 2nd page of SERP, he created and embedded a YouTube video to that same post. The next day, his web page’s ranking reached the 1st Page.

But it is all not so simple as just creating and embedding a YouTube video. You need to do SEO for the video too. I will share more about this in a future post. Meantime, do join my mailing list to make sure you receive updates.

Alternatively, if you can’t wait, and would like to quickly learn more digital marketing, Click Here to join the same program where I learn to be a digital marketing expert. No credit card required. And the Starter Package is Free.

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Effective On Page SEO Technique #6 of 12 – Internal Linking

One of the powerful and effective On Page SEO technique is Internal Linking. This is achieved when you replace text on your posts with a link that directs visitors to a different page or post on your website.

Here is what it looks like. See the underlined text circled in red in the below image.

On Page SEO - Example of an Internal Link
On Page SEO – Example of an Internal Link

The words – What To See in Hong Kong – is linked to a page with that same title. It offers information about what sights to see in Hong Kong. So, when a reader is interested to find out more, they can click on the link and visit that page.

Internal links to a page are like votes. They tell search bots that the destination page has valuable and relevant information that readers will appreciate. This also makes it easier for the search engines to crawl your website as well as understand it.

Internal links also enhances user experience, and reduces bounce rates. By pointing to another page within your website that has more valuable and relevant information, you are helping your readers. It makes it easier for your visitors to explore your website. Also, as your readers continue to read more pages on your website, your bounce rates will be reduced.

Here are some tips on How to Do Powerful and Effective Internal Linking:

1. Use keywords to link

A lot of people write the words ‘Click here’, and then adds a link to these words. Just like now you have no idea what these words will take you to, it is the same for search engines. When search bots encounter these words, they too have no idea where the link for the words will go to.

It is better to write words that explain what the link will lead to. If it is about a specific topic, then write that specific topic. As shown in one of the images above, such an internal link is better. I attached that same image again for clarity.

On Page SEO - Example of an Internal Link
On Page SEO – Example of an Internal Link

As you can clearly see, the text tells a reader what topic the link will bring them to. So, when a reader is interested to find out more, they will click on that link.

2. Use links within paragraphs

In the same image above, you can see the hyperlink is done within a paragraph. This is ideal. It is natural. And I always advise people to write naturally.

Google and other search engines love it when we write naturally. As opposed to writing in such a way that is forced or just to please a search engine’s ranking algorithm.

3. Vary your keywords

There may be occasions when you would like to hyperlink to the same page more than once. This is not advisable. But I understand. I too have, at times, found opportunities to hyperlink to the same page on the same article.

When that happens, it is best to avoid using the same anchor text. This means using different words to link to that same page.

4. Don’t link to a page you are already on

This may sounds obvious but you will be surprised that many people do this.

Never link to the same article.

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Remember – Internal Linking means linking to another page or post on your website.

Effective On Page SEO Technique #7 of 12 – XML Sitemap

How To Create A Website For Your Business - Site Architecture

A sitemap is the architecture of an entire web site. It tells Google and other search engines what pages and posts are in a website and how they are categorized.

With a sitemap, you need to create the XML sitemap. This can be easily done by an SEO plugin such as All in One SEO or Yoast. These plugins will create your XML sitemap automatically. You can then use the XML sitemap link and submit to Google Search.

Submission of XML sitemap to Google Search informs Google that your site exists, and makes it easier for Google to index your website and pages. This will help in indexing for your website. And as a result, helps in ranking of your website and web pages. The submission of XML sitemap should also be done for other search engines such as Yahoo and Bing.

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Effective On Page SEO Technique #8 of 12 – No Duplicate Content

Here is something important that you, as a digital marketer, must know. Google and all search engines dislike duplicate content.

So, make sure that your website does not have any. If you need to create similar content on another page or website, use 301 redirect. Do not copy and the same content on that other page or website.

Also, use canonical tag. The canonical tag informs search bots which is the original content. Not sure how to do canonical tags? Speak to your webmaster about this.

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Effective On Page SEO Technique #9 of 12 – No Broken Links

Have you ever surfed a website, and landed on a page with a message as shown below?

On Page SEO - Page Not Found example
On Page SEO – Page Not Found example

Frustrating, isn’t it? And it also contributes to bad user experience. So, no wonder search engines do not like them too.

So do yourself a favor. Check broken links on your website frequently. And if any are found, make sure you correct them.

Need to know how to find and fix Broken Links? Here is Free Training for you.

On Page SEO - Find and Fix Broken Links - Click above image for Free Training
On Page SEO – Find and Fix Broken Links – Click above image for Free Training

All you need to do is give your email address. The training is Free. No credit card needed.

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Effective On Page SEO Technique #10 of 12 – SEO Friendly URL

Some websites have pages or posts where the URL is automatically generated. These usually create really bad URLs where it has no meaning for search bots. E.g. https://domain.com/cat/?cid=7078

It is better to create URLs that communicate better, that tells search bots what the web page is about. E.g. https://domain.com/whiskey/irish-whiskey/jameson

As you can see from above, the whiskey called Jameson is within the category of Irish Whiskey, which is within the main category of Whiskey. This is very good practice for URLs. It informs the search bots about the product name as well as what product category it is under.

Here are a couple of additional tips for SEO Friendly URL:

  1. Use your keywords in the URL
  2. Separate the words with dashes – e.g. you can see the above keyword – Irish Whiskey – is written as irish-whiskey
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Effective On Page SEO Technique #11 of 12 – Site Loading Speed

With 5G on the horizons, this may not be so much a concern. But for now, search engines like Google love fast loading websites. So, the speed that your site downloads to a browser, whether on desktop or mobile device, is a concern.

Before you decide to do anything about your website speed, test it out with one of Google’s site speed test tool – Page Speed Insights.

This Google tool is really useful. After it analyzes your website, it will provide you with suggestions on how to make your web page faster.

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Effective On Page SEO Technique #12 of 12 – Mobile First – Mobile-Friendly Site

More and more people are using mobile devices. They use it to search for information, products, services and brands. They also use it to communicate with their network of friends and family as well as to socialize.

It is then no wonder that Google announced that they will be going Mobile First. And in 2019, this year, they will use the mobile version of content for indexing and ranking. Google has also hinted that non mobile friendly websites will be penalized; that is will be ranked lower.

It is very important for your website to be mobile-friendly. Sometimes this is also called a responsive website.

The first thing you need to do is to choose a theme that is responsive for your website. Or if it is hard coded, then make sure your programmers make your website mobile friendly.

Need to know if your website is mobile friendly? Google has a Mobile Friendly Test page.

Just like the above Page Speed Insights, this tool will analyze your website. And if there are any areas where your website is not mobile friendly, it will provide you suggestions on how to improve it.

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Next, Off Page SEO

The above 12 On Page SEO Techniques for 1st Page Rank of your website is just the tip of the iceberg. There are many other factors to consider.

In my next article, I will share about Off Page SEO. With Off Page SEO and On Page SEO, you will have a very high chance of getting your websites on the 1st Page of Google and other search engines.

So, do join my mailing list to get updates when I publish new articles.

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Can’t Wait For The Next Blog Post?

Eager to find out more about digital marketing? And you would like the full and complete knowledge Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.

Learn Digital Marketing Online

Join the Free Starter Package with just your email. No credit card needed for this Free Starter Package.

The Bonus!

When you sign up, add a comment below to let me know. The bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.

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If you have ANY questions or comments about this article, ANY at all, please submit them as comments below. I will be happy to help out.

May everything you do succeed & prosper!

Timotheus

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What Is SEO and How Does It Work?

What is SEO and How Does It Work?

What Is SEO and How Does It Work?

In my earlier post, I wrote about How to Learn Digital Marketing Online – The Ultimate Guide. It was an extensive article. And because it was extensive, I could not cover each sub topic in details. As such, in this post, and other future posts, I will share more details about each sub topic. Starting with What Is SEO and How Does It Work?

As mentioned before in the article above, I am sharing all this knowledge to help anyone interested to know more about digital marketing. That person can be someone who is seeking a career in digital marketing, already a marketer and wish to learn more about digital marketing, or even an entrepreneur who wishes to find out more about digital marketing.

Before we dive into SEO, also known as Search Engine Optimization, let me share about what are search engines and how do they work?

What Are Search Engines?

Picture this. I am getting along the day as usual, doing my scheduled tasks. Then suddenly, I become aware of a need. It can be a product, service or information. So I whip out my smartphone, and I do a search on Google.

Sounds familiar? Have you done something similar? Maybe not on a phone but on a computer or tablet?

What are search engines?

Well, you have just experienced a search engine. It can be Google, Bing, Yahoo, DuckDuckGo, Baidu, or many others.

Today, many of us rely on these search engines to find lots of things. We use these search engines for research, reading product reviews, finding solutions, purchases, and many more uses.

And Google has the biggest number of people using it to do their searches. As you can see in the image below, currently, they have a whopping 93% share of the search engine market!

Search Engine Market Share
Search Engine Market Share: Google – 92.25% | Bing – 2.41% | Yahoo – 2.07% | Baidu – 1.01 % | Others – 1.11%  – statcounter GlobalStats

While the other search engines like Bing, Yahoo, Baidu and the rest seem to have a small percentage share of the search volume, do not ignore them.

According to Internet World Stats, as of March 2019, there are 4.3 billion people actively using the Internet. Think about it. For example Bing has 2.41% of the search engine market share, which is around 92 million people. That is still substantial amount of traffic to capture, right?

Plus, Bing and Yahoo share the same algorithm. This means that when you rank on 1st Page of Bing, you also rank 1st Page on Yahoo. And this translates to the combined traffic potential from both search engines.

How Do Search Engines Work?

Search engines exist to provide you, the person doing the search, the most accurate and relevant results. Also, results that provide quality information. But how do they work?

Well, first there are these things called spiders or search bots. They crawl the world wide web (hence, the term spider) in search of content.

When they identify content, for example your website, they find out what it is all about. Then they go back to the serach engine database and indexes this content.

How Search Engines Work?
How Search Engines Work?

This is similar to a librarian who receives a new book. The librarian then understands what the book is all about. The librarian then indexes the book, and stores it away in the library.

When someone does a search using a search engine, he or she would usually type in a word or a phrase. This is called keyword or keywords. I will talk about the importance of keywords in a future article.

The search engine takes the keywords and goes to the search engine database. Referring to the keywords, the program searches for quality content that is relevant. Based on search ranking factors, such as quality and relevance (there are plenty more factors), the program produces a list of search results.

This is what you see after you do a search on the search engine. The list is called the Search Engine Results Page (SERP). An SERP usually has only 10 listings with some advertisement listings.

When there are more than 10 listings for the search result, the rest will be listed on subsequent pages. And they will also be 10 search listings per page.

Why Should You Care?

In the above introduction paragraphs, I have mentioned that this article is for anyone interested to find out more about digital marketing. In this article, we are focusing on SEO. It is hoped that the knowledge shared here will help you learn more about SEO, and how to use it for your digital marketing work.

Now back to why you should care about how search engines work and about SEO?

Millions of companies are doing it. They are getting their business websites listed on SERPs. Many are even getting ranked on 1st Page of SERPs.

Some of these companies are your competitors. They are getting ranked. And they are getting traffic that generates revenue.

Here is a study by Chitika that shows how important it is to be on the 1st Page of SERPs.

Percentage of Google Traffic by Results Page - Chiitika. This shows how important it is to be on 1st Page of search results

As you can see from the above research, 91.5% of searchers will choose and click on a listing that is on the 1st Page of search results. This makes it very important for marketers to make sure that the business website is on the 1st Page and stays on the 1st Page.

When searchers click on a listing that is on the 1st Page, they visit the web page. As such, being on the 1st Page drives more traffic to a site. And when the searchers visit the site, it is an opportunity to convert them to customers.

SEO is a long term opportunity. More and more people are getting online. The mobile phone has made it much more easier to access the Internet, and find stuff. As such, more and more people are spending more time online and searching for what they need.

According to internetlivestats.com, Google gets over 3.5 billion searches PER DAY! That is traffic that has potential customers for you.

More Stats About SEO You Should Know

When your website is listed on 1st page of SERPs, your web traffic increases 9-fold. There is sales potential with increase of up to 42% in the 1st month. And 100% increase in sales in the 2nd month. (‘problem solved’, BtoB 92, no. 15, November 12, 2007, p21)

With such potential for sales and revenue, as a marketer, it is your job to see that your company’s website gets listed on search results. Preferably on the 1st Page of SERPs.

So, What’s Next?

Next, as a marketer, you need to understand about On Page SEO and Off Page SEO. I will be writing about these two important topics next. Stay tuned. Better still, sign up for my newsletter to get updates.

Can’t Wait?

Eager to find out more about digital marketing? And you would like the full and complete knowledge Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.

Learn Digital Marketing Online

Join the Free Starter Package with just your email. No credit card needed for this Free Starter Package.

The Bonus!

When you sign up, add a comment below to let me know. The bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.

If you have ANY questions or comments about this article, ANY at all, please submit them as comments below. I will be happy to help out.

May everything you do succeed & prosper!

Timotheus

Posted on

How To Learn Digital Marketing Online? – The Ultimate Guide

How To Learn Digital Marketing Online - The Ultimate Guide - featured image

How To Learn Digital Marketing Online? – The Ultimate Guide

Many times, I have had people come up to me, and said that they would love to learn digital marketing. It happened at networking events, after I introduced what I do. At seminars, after I delivered a talk about digital marketing. And it can even happen during a casual lunch session. Seeing this common need, I decided to write this article about How to Learn Digital Marketing Online? – The Ultimate Guide.

Why do so many people want to learn digital marketing?

I have thought about this in length. And I came to this notion that these people fall into the following categories. Some would be fresh graduates who were seeking jobs in the digital marketing field. And every interview they attended asked them if they knew digital marketing. Some would be working, and their job required them to have in depth knowledge of digital marketing, or they already knew a bit, and needed to be better at their job.

My fellow lecturers and teachers were also interested to learn more about online marketing. The textbooks could only teach so much. And many of the textbooks were already far behind by the time they were printed. Educators wanted to learn more than what these textbooks taught.

What Is An Online Business?

Of course, there would be the entrepreneurs. This group wanted to learn so that they could apply digital marketing strategies to build and grow their businesses.

Within this group, there were business people who yearn to learn simply so that they know what their vendors or staff were doing. All businesses need to be savvy at digital marketing, and be able to leverage on the digital marketing channels.

There is no denying that digital marketing skills are in demand.

With all the above in mind, let us talk about how you can learn digital marketing online. But before all else, you need to understand what is digital marketing. I thought about what to share with you, and here is a list of topics that I will cover in this post.

Contents

What is Digital Marketing?

You would be surprised to know that there are still people who do not truly grasp what digital marketing is all about. In the classes where I delivered lectures, in rooms where I facilitated courses, and even over a casual conversation, I would ask the simple question – What is Digital Marketing?

Online Marketing also known as Digital Marketing

The answers that came back would always be vague. And I totally get it. There is a lot of misinformation out there. So, it can be quite confusing.

Fortunately, I found a short video that gives a quick overview of what digital marketing is all about. Even if you already know, I find it is always good to revise the basics. So, for those who are unsure and those who already are certain, here is the video:

I hope you enjoyed watching the video? And found it helpful. I know I did when I first saw it. As I mentioned, whether you are already an expert or not, it is always good to see what others are sharing. You never know when you might learn something new.

What is Online Visibility?

Now that you have a clearer idea of what is digital marketing, let us talk about online visibility. Before that, here are a few things you need to be aware of.

First, the number of people on the Internet is growing year by year. Check out this table below.

Global digital population 2019 Statistic by Statista
Global digital population 2019 Statistic by Statista

According to Statista, the number of active Internet users are over 4 billion as of April 2019. As you can see, the potential target audience is massive. Of course, most of you and most of the businesses will not target everyone. What is important to takeaway from this is that there are plenty of people now on the Internet. And if you want to reach out to your target audience, you have to do digital marketing.

And your business must have an online presence. It must have online assets like a website, a social media account or a few social media accounts, plus many more assets. These online assets help your business to have online visibility.

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Online visibility is essential for a brand to create brand exposure, increase brand awareness, and build brand equity.

What Skills Does a Digital Marketer Need To Have?

How To Learn Digital Marketing Online - The Ultimate Guide

Today, a marketer needs to know the roles and responsibilities of a marketing role as well as have practical knowledge and skills, especially with digital marketing.

I have so many students who tell me that every job that they apply for requires them to have digital marketing experience. The problem is – how can someone acquire digital marketing experience if they have not worked at a job before?

Also, I have marketers who attend my lessons because they need to learn more about each digital marketing strategy as well as have some hands on experience, too. Their jobs simply requires them to have these skills.

With everyone whom I spoke with, I shared with them about the platform where I learned digital marketing from. After years of research, and having a hard time learning from some not so good resources and burned from some really bad ones, I finally found an excellent resource.

It is a platform that I can see will benefit those new to digital marketing, and those who are experience and need to continue to learn more. Just like it benefited me. I will share more about this platform further down this article.

In the meantime, I would like to show you the essential skills a digital marketer must have today. Here they are:

  • SEM (Search Engine Marketing)
  • PPC (Pay Per Click) Advertising
  • SEO (Search Engine Optimization)
  • Keyword Research
  • Social Media Marketing
  • Email Marketing
  • Video Marketing
  • Content Marketing
  • Metrics and Analytics
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Again, before I share about how and where to learn digital marketing, let us discuss about each these digital marketing strategies, and why it is important for a digital marketer to know them well.

What is SEM (Search Engine Marketing)?

As you know very well, search engines are very useful and important tool for everyone in the world wide web. When people have a need, it triggers an online search for something to fulfill that need. The need can be for a product, service or information.

Search on search engines like Google

This makes search engines like Google, Yahoo, Bing, Baidu, and many others very important for marketers. The reason is because when people do a search, a page is displayed with a list of websites that offer solutions.

It is very important that  marketers make sure that their brand, product or service appears on this search engine results page (SERPs).

Remember we discussed earlier about online visibility? This is what I am talking about. Brands, products and services need to appear on search results.

And how can it be done? Well, this is where Search Engine Marketing (SEM) comes in. SEM includes SEO (Search Engine Optimization), and Paid Search. SEO is when a website is optimized in such a way that it has the chance to appear on SERPs. I will explain more about this further down.

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Paid Search is where people or organizations pay search engines for their advertisements (also known as PPC ads) to appear on the SERPs. This is also called PPC (Pay Per Click) Advertising. I will elaborate further about this in the next section of this article.

What is PPC (Pay Per Click) Advertising?

When you do a search for a brand, product, service or information on a search engine, you get a list of search results on a SERP. On that SERP, you will notice that at the top of the page, usually, there are up to four paid ads listings.

These listings can be identified as paid search ads. There is the word – Ad – somewhere in the listing. Usually, next to the URL in the ad. Here is an example of a paid search listing on Google.

Example of a Paid Search Ad on Google, indicated by the letters 'AD'
Example of a Paid Search Ad on Google, indicated by the letters ‘Ad’

Paid search ads are PPC Advertisements created by individuals or organizations to promote their brand, product or service. Depending on the bid amount, the ad has a chance at appearing on the first page of search results. Being on the first page increases the chances of driving traffic to the business’ website, and increasing sales.

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As a marketer, you will need to learn more about Paid Search Ads, and how to do them effectively.

What is SEO (Search Engine Optimization)?

The other digital marketing strategy that marketers need to learn is SEO, also known as Search Engine Optimization. In contrast to Paid Search Ads, SEO is about getting ranked on search engines by optimizing the website. This is often called organic ranking.

SEO - Search Engine Optimization

When you optimize your website with SEO tactics, you are doing something called On Page SEO. The tactics would include title tag, meta description, image alt tag, and many more. Here is an article where I share 12 On Page SEO Techniques that can get you to 1st Page Rank.

There is also Off Page SEO. This refers to SEO efforts that are done outside of your website. These tactics would include backlinks, social media mentions, guest posting, article submission, and many more. Here is an article where I share 11 Off Page SEO Techniques for 1st Page Rank.

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As a marketer, you need to learn all there is to know about SEO. This will help your organization to rank high on search results. Preferably on the 1st page of SERPs where you can drive traffic to the website and have the opportunity to convert visitors to customers.

What is Keyword Research?

Now that you understand a little more about SEM and SEO, you need to make sure that the digital marketing courses you learn from includes this important part of digital marketing. And that is How to Find the Best Keywords for Your Website using Keyword Research.

How You Can Make Money from Internet

When we use search engines to find what we need, we type in words relevant to the search. For example, if we are searching for pet products from a pet store in Singapore, we may type the keywords – pet store in Singapore.

When you do Paid Search Ads or SEO, you need to find out what keywords people are using to search for products and services similar to your business. You will also need to know how many people are using that search term and how competitive the keyword is. For Paid Search Ads, knowing how much your competitors are bidding to appear on the search results first page is very important too.

Google Adwords - Keyword Planner

You will need a Keyword Tool to find all that out. There are many keyword tools available. The most popular is Google Keyword Planner, which is free when you have an AdWords account.

For me, while the Google Keyword Planner is great, I prefer another keyword tool. The reason is because Google Keyword Planner shows rough estimates of the number of people using a particular keyword. To get a more accurate number, I use Jaaxy. It is truly awesome, and has helped me to get many of my web pages ranked on 1st Page of Google and other search engines.

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With keyword research, you find the keywords that you would like to use for your Paid Search Ads. Or you can use it for SEO to rank your website, web page or blog post on the 1st page of search results.

What is Social Media Marketing?

I am sure you know what is social media. And the popular social media networks such as Facebook, Instagram, Pinterest, Twitter and YouTube. Today, social media has proven to be a powerful channel for marketing.

Social Media Marketing

This is because people are getting on social media daily. Businesses have realized that to reach to their target audience, they need to get on social media, and do social media marketing.

Back in 2014, Forbes commented that social media is no longer a luxury. It is a necessity. And this is a comment to businesses to take social media seriously.

Social media marketing is about businesses having social media accounts, and posting updates about their brands, products and services. It is a platform for them to connect and engage with their target market.

Most social media networks also have advertising options. This is also a form of PPC Advertising. For example, Facebook Advertising can be used by businesses to promote their brand, product or service on the social media platform.

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As a digital marketer, you must learn and use social media marketing, and also make use of the various advertising methods to reach out to your target audience.

What is Email Marketing?

Email marketing is still relevant today. In fact, it is known to be one of the most powerful ways of promoting your brand, product or service to your target market.

Email Marketing

Today, because of the mobile phones and the Internet, people can check their emails from anywhere at anytime. As such, email marketing has risen in prominence again. Businesses use email marketing to connect with subscribers, and build a relationship with them.

There are email providers who offer assistance to businesses in managing their email broadcasts to their subscribers. These email providers include MailChimp, Aweber, GetResponse, and many others.

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Digital marketers are now scrambling to learn how to use email marketing effectively to acquire new customers, and grow loyal customers, too. They constantly attend courses to get the latest tips and tactics on email marketing.

What is Content Marketing?

Content is King. I am sure you heard of this phrase. If you have not, then now you have.

What this means is that content is a powerful and effective way to drive traffic to your website. The content must be of good quality and relevant to what the visitor needs to find out about a certain brand, product or service.

The content can be in the form of a blog post, a review, press release, an interesting photo or even a video with a strong story. Check out the video below.

This video has engaged more than 300 million people. On Facebook, the video received over 27 million views, and over 7 million views on YouTube. There were 268 million people who read about this campaign from nearly 100 news reports. On top of all this, 280,000 people visited the microsites of this campaign in Hong Kong Vietnam and Malaysia.

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This is the power of content. And when you do content marketing well, you will succeed in achieving very good ROI (Return on Investment).

What is Video Marketing?

I have said it for years, and I will continue to say this – Video is the Future.

Videos are known to be easy to consume. The visuals and music plus superb storytelling can tug at our heartstrings. Videos are also able to bring across a message very quickly and efficiently within a short time. A great example is the MetLife advertisement video shown above.

Online Passive Income Opportunities - Be A YouTube Star and make millions of dollars!

Today, videos are outperforming other forms of content. They have higher engagement rates. I believe this is because people today prefer to watch a video than read about a brand, product or service. Of course, when they like to find out more, they will be open to reading.

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I highly recommend that you also learn about video marketing and advertising on video platforms like YouTube.

What are Metrics and Analytics?

Due to the advent of the Internet, marketing efforts can now be tracked. This can be in the form of data. It is because of the data that business owners now demand a more accurate form of reporting on Return on Investment (ROI).

Metrics and Analytics

Digital platforms can now produce data on web metrics such as hits, unique visitors, page views, etc. Campaign metrics like click-through rate (CTR), cost per click (CPC), cost per conversion, and many more are ROIs that top management requires to know.

Your digital marketing role will require you to be able to get the data metrics, analyse them, and produce reports for the top management. All this can be done with the help of tools like Google Analytics, Facebook Insights, etc.

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The reports can help the business to understand how weak or strong are their digital marketing efforts. As such, you can improve on your digital marketing strategy, which we will discuss next.

What is a Digital Marketing Strategy?

Digital Marketing Strategy

Whichever business you do digital marketing work for, it is important for you to have a digital marketing strategy. Such a strategy can give you a clear direction and goal for your marketing efforts.

The strategy should include knowing your online audience, and where they hang out. It should also device a way to compete and capture the market share for the business. Most strategies are best when they approach with integrated marketing. This will help to make sure that there is a seamless brand message across all media.

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When you sign up for a digital marketing course, make sure they help you to create and refine a digital marketing strategy.

What are the Different Ways to Learn Digital Marketing?

Online Passive Income Opportunities - Teach and Share Your Knowledge

There are many different ways to learn digital marketing. One of the most obvious ways is to enroll in courses. It can be a degree course at a university, an executive development course at an institute or even a short course at a training centre.

Another alternative is to learn from influencers or industry experts. Some offer one-to-one coaching but it can be very costly. Some have online courses that you can sign up for.

Speaking of online courses, there are many out there. Some are even free. Over the years, I did lots of research, and I finally found a very good training provider where they offer you a Free Starter Package.

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Would you like to learn more about this awesome training platform? Read the next section where I share this resource.

Where to Learn Digital Marketing Online?

Would you like to gain access to all the training that lecturers like me have? To gain in depth knowledge with regards to digital marketing? Training that not only teach you theory but also have you practice so that you have the actual digital marketing skills?

Here is a secret about me, and where I learn to become the digital marketing expert that I am today. I started in the digital marketing field more than 20 years ago. Since then, I have attended courses and learned on the job many digital marketing skills and knowledge.

All the while, I had searched for a training resource that can teach the basics to advanced levels as well as provide continuous updates. The reason I would like the training platform to teach the basics is because I always believe in revision. Also, as the digital world changes, you never know when you can learn something new, even with the basic courses.

At the same time, I needed the training resource to be able to offer knowledge at the intermediate and advanced levels. Plus, this resource must be able to continue to upgrade my knowledge. The resource must constantly update their courses or have new training that can help me stay at the top of the digital marketing game.

After years of research, I found an awesome resource. For the past many years, this is the resource I go to to revise and to get updates and be trained on the latest online marketing trends.

As mentioned earlier, you can try some of the training with the Free Starter Package. Just click on the image below. All you need to give is your email address. No credit card info or payment required at this point of time. So, it is really Free to try.

Learn Digital Marketing Online
Don’t miss this opportunity to try this awesome digital marketing training. Click on the above image now.

The best part about joining the platform above is that I will be your mentor on your journey to learn digital marketing. Yes, you read this right.

After you join, you will be part of my network. This means I will be your guide and mentor. Any time you have a question about digital marketing or how to progress with the training, you can message me on that platform. And I will come running to help you.

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There are many other perks about this platform. If you like to learn more before you join, you can read my review about it. Click this link to my #1 Recommendation.

How to Keep Up with Digital Marketing Updates?

All said, we have come to the end of this article. As mentioned many times above, the digital landscape is always changing. So, it is very important not only to learn all the various digital marketing strategies, but also to stay updated on the latest trends and tactics.

How you can keep updated is by constantly reading online articles. Another way is to attend update courses, workshops and seminars. On the platform that I highly recommend, they do a great job at keeping everyone updated. They would host regular weekly webinars to share advanced levels of digital marketing skills and the latest updates on the digital marketing.

Again, I highly recommend this training platform. Once again, the link to your  Free Starter Package is shown below. Experience the power of the training with the free courses. Click the image below now!

Learn Digital Marketing Online
Don’t miss this opportunity to try this awesome digital marketing training. Click on the above image now.

After you have joined the training platform, I will connect with you, and send a welcome message to you. Whenever you have any question or need help with learning digital marketing, feel free to send a message to me.

Also, after you have joined the platform, please do add a comment to this post and let me know. This is so that I can keep a look out for you on that training platform.

If you have ANY questions or comments about this article, ANY at all, please submit them as comments below. I will be happy to help out.

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May everything you do succeed & prosper!

Timotheus

Posted on

Black Friday 2018 Sale at SiteGround – Up to 75% Off

Black Friday and Cyber Monday Sale at SiteGround

Black Friday 2018 Sale at SiteGround – Up to 75% Off

Huge Savings On All Annual Shared Hosting Plans – 75% OFF!

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End Date: Monday, November 26 2018

This Black Friday and Cyber Monday weekend, SiteGround is offering 75% discount on all shared hosting plans. The sale will be start as Black Friday 2018 Sale at SiteGround – 75% Off, from Nov 23 to Nov 25. On Monday, Nov 26, the sale will be renamed as Cyber Monday Sale. Cyber Monday Sale will only last 24 hours.

Get Your SiteGround Hosting Now! Click the Image Below!

Web Hosting

What is SiteGround?

SiteGround Logo

SiteGround is one of the largest independently owned hosting companies with more than 400 employees and growing. They process over 1,500 support tickets, over 1,000 phone calls and over 3,000 chat requests every day. And they proudly host more than 1,800,000 domains. I have many websites hosted with this excellent company.

Their services include Web Hosting, Reseller Hosting, Cloud Hosting, Dedicated Servers, Enterprise Hosting, Domain Names, Student Hosting and Hosting Web en Espanol.

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They also provide eBooks and Tutorials to help you learn how to Optimize Your WordPress Website, plus tutorials on WooCommerce, Joomla and Magento.

Best Support Ever

Here is my personal testimonial about SiteGround. I have been a digital marketer for 27 years. And I have encountered many really bad hosting companies with really bad support. Some do not even care to provide any support.

SupportOver the years, I have tolerated some hosting companies while searching for better ones. Eventually, I was introduced to SiteGround. I tried their starter package. And loved the safe and stable hosting service.

What I really love is the excellent support provided by SiteGround. Every time I have an problem with my websites or hosting, all I have to do is visit the website, call up the Live Help. Within minutes, my problems are always solved. Plus, they are so polite and friendly.

One of the things I learned from my experience in the digital world is that it is important to have good hosting for your websites. Reliable and safe. And what is most important is Support. It must be of the best service quality. This reduces lots of headaches and anxiousness should your website be down. And SiteGround support is Awesome!

Great Value For Money

SiteGround is one of the few hosting companies that offer big discounts during the Black Friday and Cyber Monday weekend. Their whopping 75% discount will surely be reason enough to acquire this robust and safe hosting service. Plus, there are many more powerful features such as:

Easy WordPress Migration

SiteGround recently launched their unique WordPress Auto Migrator. Around 3,000 WordPress websites have been transferred seamlessly to their servers from other hosts each month using this efficient tool. This elegant solution makes it possible for anybody, regardless of technical skill, to manage their own website transfers.

Easy WordPress Start

They have also launched a special WordPress Starter that allows first-time users to launch a beautiful and functional site with just a few clicks. This is a great offer for people who are about to start their first site. This tool takes away a big part of the complexity that can discourage a first timer.

Plus many more features! Check out the table below to see the features available for each respective price plan.

SiteGround Hosting Plans

At only $2.98, it is definitely great value for money for anyone starting with just one website. Personally, I started with GrowBig because I had a few websites to migrate to SiteGround back then. Today, my online businesses have grown, and I am on GoGeek. Till today, I have no regrets being on SiteGround. And I am sure you will be very happy with the service.

What Are Your Next Steps?

Ready to get your SiteGround Black Friday Offer? Awesome! Click on the SiteGround Black Friday banner ad shown below:

Web Hosting

Simply select your choice of hosting package. And make payment.

That’s it! Easy right?

You’re welcome.

If you have ANY questions about this article – Black Friday 2018 Deals at SiteGround – Up to 70% Off, ANY at all, please submit your questions as comments below. I will be happy to help out.

Thank you for reading this.

Best Wishes to All!
Timotheus

Posted on

Best Online Digital Marketing Course – Black Friday Deal Now

Best Online Digital Marketing Course - Black Friday Deal Now

Best Online Digital Marketing Course – Black Friday Deal Now

Lots of people ask me where I learn and get updated on all digital marketing strategies? How did I get to be the digital marketing expert that I am? In this article – Best Online Digital Marketing Course – Black Friday Deal Now – I will share My Secret Resource.

I will share the main resource where I keep updated on this ever changing digital landscape. Where the knowledge and information is ahead of the curve. Where what you learn is relevant today and also for tomorrow.

During this Black Friday and Cyber Monday weekend, you will get the chance to join the training program, and get me to be Your Mentor.

Who is Timotheus?

Digital Marketing Consultant in Singapore - TimotheusHi there! My name is Timotheus, and I have been doing digital marketing for 27 years. Yes, ever since the Internet became commercial. I started work at a web design and development agency. Since then, I have learned and practised  SEO, Social Media Marketing, Email Marketing, Video Marketing, and more.

Today, I am a Digital Marketing Consultant as well as a Lecturer at a prestigious University, one of the Top 1% university in the world. Also, besides helping my clients to make millions of dollars, I own and run a few online businesses.

All thanks to this online training program shown below:

This Black Friday and Cyber Monday offer happens only once a year. If you wish to be a digital marketing expert, I highly recommend that you join this program. Click the Above Image Now!

What is Wealthy Affiliate?

I was doing digital marketing for many years. At some point, I realized I needed to up my game. So, I scoured the world wide web for the Best Online Digital Marketing Course – Black Friday Deal Now. And after many years of searching, I found Wealthy Affiliate.

I tried it for years, and found it to be an excellent resource. Even though I was familiar with some of the topics such as web design and development, SEO, social media marketing, email marketing, video marketing, and others, I still went through all the training. Just in case, they have something to share that I was not aware of.

And I was not disappointed. I found gems that I never knew. Even with my years of experience, Wealthy Affiliate gave me more knowledge that I can apply to my work, my clients and my businesses.

Today, besides my own success, I have many students who joined the program and are successfully producing great digital marketing work at their jobs, and succeeding brilliantly at their career.

Now Black Friday 2018 Deals at Wealthy Affiliate is only $299! (usual – $588 for one year) Click Image Below to Join Now!

The Black Friday 2018 Deals at Wealthy Affiliate works out to only $0.82 per day! Now, which university, course, workshop or online course offers such a great deal?

Just a heads up – this deal is time sensitive.

It will only last 4 days, from Friday 23 November 2018 –  Monday 26 November 2018.

Don’t miss this offer as it will never happen again.

What Does Wealthy Affiliate Education Offers?

Superb Training That Really Works

The answer is – a state of the art, step by step training for newbies and advanced marketers. The training will teach you how to create a successful and long term business or career as a digital marketer.

Ahead Of the Curve. Ahead Of the Competition

The digital landscape is always changing. The education you will receive at Wealthy Affiliate will keep you ahead of the curve. You will have a competitive advantage over others who do not receive this training.

Actionable Steps

You will be given training in modules. And in each module, you will be given tasks to do. Tasks that will help you learn and understand every digital marketing strategy taught.

Live and Interactive Learning

At Wealthy Affiliate, the learning experience is live and interactive. You get to engage and communicate directly within the lessons and get help with any questions you may have. There are Live Chat, Live Classes, Live Interaction and Live Expert help.

What Else Do You Get At Wealthy Affiliate?

There are lots of powerful tools at Wealthy Affiliate. Here are a few:

  • A Warm And Helpful Community for Support 24/7 – Very Important!
  • Weekly Live Classes on the latest industry trends, latest marketing techniques, how to workshops, and more!
  • 1,000s of Training Modules – Easy to Understand Step by Step Lessons
  • The Blueprint to be a Successful Online Entrepreneur
  • An Easy to Follow Starter Course for newbies on How to Create a Website and Make Money Online. Even experienced marketers like me pounced on this, studied the entire course, gained some tips and learn some new tricks.
  • PageSpeed Insights – a Tool to Analyze & Improve Your Website Speed
  • SiteContent Images – Over 1,000,000+ FREE Images
  • SiteContent – The Ultimate Writing Platfrom to help you create content easily
  • FREE Hosting with SSL for your website

There is so much more! To see more details such as Testimonials, the Black Friday Bonuses, etc, go read Black Friday 2018 Deals at Wealthy Affiliate.

What Are Your Next Steps?

Ready to join me at Wealthy Affiliate? Awesome! Here are the steps to do that:

1. Click on the Wealthy Affiliate Black Friday banner ad shown below:

Don't miss out on the above awesome Bonuses! Join Wealthy Affiliate - only $299! That's only $0,82 per day! Premium membership includes powerful features that can help you start and grow your online business. Plus you get awesome Bonuses!

2. You will land on a page that looks like the one below:

Black Friday 2018 Sales Page

3. Click on the option ‘Claim Your Discount Here‘ or ‘Get The Deal Now!‘.

4. A pop-up appears (as shown in the image below). Fill in your details. Then Click Create Your Account.

pop up on sales page

5. After you create your account, you will be brought to the page shown below. Make sure you choose the Black Friday Special. Then fill in your payment details, make payment, and you have successfully joined Wealthy Affiliate! At a very good offer price too!

Special Offer Page

 

After you have joined Wealthy Affiliate, you will receive a welcome message from me. The message will provide you more information on how to start your online business, access all training, plus all the features and bonuses.

Remember. As my referral, I Am Your Mentor. When inside Wealthy Affiliate, feel free to ask me any questions or clarify anything regarding starting your online business, training at Wealthy Affiliate, etc.

See you inside Wealthy Affiliate!

If you have ANY questions about this article – Best Online Digital Marketing Course – Black Friday Deal Now, ANY at all, please submit your questions as comments below. I will be happy to help out.

Thank you for reading this.

Best Wishes to All!
Timotheus