Timotheus Update: This post was originally published on 30 March 2022 on this website – Passive Online Revenue. Due to rebranding and consolidation of the two sites, the post is now on this website – https://timotheuslee.com/digital-marketing/11-steps-to-do-email-marketing-episode-1-email-marketing-101/
Hi Everyone! The SEO series has ended. Of course, I will still do updates when needed. After all, digital marketing is always changing.
Today, we start a new series – Email Marketing! And for a start, I thought we’ll do something light.
Just an overview of 11 Steps to Do Email Marketing. I’ll just give a list of points, and touch on each of them a little bit.
Following that, in future blog posts and videos, I will dive deeper into each of these topics.
Digital Marketing 101 Series
The Email Marketing series is part of the Digital 101 Series. Earlier, I did the SEO series. Here are some of the topics covered:
- Episode 1 – Ultimate Guide to Digital Marketing: 9 Strategies That Work
- Episode 2 – Introduction to SEO
- Episode 3 – Keywords and Keyword Research
- Episode 4 – On Page SEO – Title Tag
- More Digital Marketing Strategies and Tactics
Watch: 11 Steps To Do Email Marketing | Episode 1 | Digital Marketing 101
If you prefer to watch a video about this topic, you can watch it below. Please remember to subscribe to the channel as well as like the video, too!
Or if you prefer to Read, continue from here.
Does Email Marketing Work?
Do you get a lot of emails? I’m sure you do. So, do I.
So, does email marketing work? The good news is it still does.
But you need to have a good strategy, and well-crafted messages that engage your audience, and create strong lead nurturing.
So yes, it still works.
It helps you connect with your audience, promote your brand and increase sales. Also, it is one of the most cost-effective ways to do so.
Your 11 Steps To Do Email Marketing
1 Create an email marketing plan
The first thing to do is to create an email marketing plan. You need a good one that helps you to know what is your email marketing going to achieve for your business?
What types of emails will you create? How will you create a list? And so many more things to look into.
Continue reading, and I will show you what are the steps to take.
2 Define your audience
A part of your email marketing strategy would require you to have a clear idea of who your audience is in order to effectively communicate with them.
Sit down and think hard about who you are selling your products to. Do customer personas.
This can help you personalize and target your emails which will increase engagement, build trust and increase sales.
3 What Type of Emails Will You Send?
Are you sending one-time email messages? Or newsletters? Maybe product updates? Or are you going to create an entire drip campaign?
Think it over.
And decide what type of emails you will send to your list.
You may find that you may send a variety of those that I have just mentioned.
4 How Will You Create a List of Leads?
There are many ways to get email addresses from people and add them to your email list.
You can personally ask for email addresses and get permission to send emails. Or you can have sign-up forms on your website with an offer to get people to allow you to add to your email list.
You can even share your email address, or signup link on social media to invite people to join your email list.
Once you get your email list, these are now your leads.
5 Audience Segmentation
You can always send your emails to your entire list. But it’s much better to segment your audience in your list.
You segment them according to similar interests or needs. You can then send more relevant and personalized emails to your recipients.
The more relevant the content of your emails to your recipient the better the results. This can significantly increase the click-through rates and even sales.
Take some time to think about your content. What do you want to say to your audience?
You’ll want to send emails with a purpose that really speaks to the reader.
Today, many email providers have automation services that can help you send emails automatically when a trigger is detected.
For example, you can automate a series of emails when people join your mailing list. These can be from a welcome email to follow up emails that eventually lead to a sales.
8 Schedule Your Emails
It is a good idea to schedule sending your email to your list. Regular emails keep you connected to your audience.
But, don’t send it to your list too often. It can be annoying. And your subscribers may tune out to what you have to say. Some may even unsubscribe altogether.
Your email marketing schedule will depend on your industry, and the types of content that you send.
For example, a brand like Samsung might send emails when there are updates about the latest products, whereas an online marketplace might send a few emails in a day showing all the different offers.
9 A/B Testing
Would you like to know which subject lines get the most opens and clicks from your audience?
Or what time of the day most of your readers are most likely to make a purchase through your campaign?
You can find all that out, and more, by running A/B tests.
The tests let you experiment with different versions of your emails to see how the changes you make impact your results. When you find the ones that work best, rinse and repeat.
10 Go Mobile
Make sure your emails are easily read on a mobile phone.
Nothing turns a user off more than a hard to read email. They will just delete it.
Check font size to make sure the text is easy to see on a mobile screen.
Check buttons and links to make sure they are easily clickable. For example, they are adequately spaced apart so that you do not accidentally click the wrong button.
There is a whole list of things to look out for. I will cover them all in future blog posts and videos. So, remember to subscribe to get updates whenever I publish a new video.
11 Measure Your Performance
The same email providers that I mentioned earlier collect data for you. The data can be information such as opens, clicks, conversions, etc.
As such, the data can help you know what is working and what is not working with your emails. With the data, you can then fine tune and improve your email marketing.
11 Steps To Do Email Marketing | Episode 1 | Digital Marketing 101
Timotheus Final Word
for Passive Online Revenue
There you have it. The 11 steps to do email marketing.
I will go deeper in detail on each of these steps in future episodes of this series. So do remember to subscribe to get updates whenever I publish a new video.
Do you have any questions about this topic – 11 Steps To Do Email Marketing | Episode 1 | Digital Marketing 101? Let me know in the comments below.
I will continue to post articles about digital marketing on this website. If you like to get more digital marketing tips and info, remember to join my I Love Passive Income Community to get updated whenever I publish it.
I wish you immense wealth and success!
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