Off Page SEO Techniques That Work - Broken Link Opportunity - Episode 19 - Digital Marketing 101

Timotheus Update: This post was originally published on 2 February 2022 on this website – Passive Online Revenue. Due to rebranding and consolidation of the two sites, the post is now on this website – https://timotheuslee.com/digital-marketing/off-page-seo-techniques-that-work-broken-link-opportunity-episode-19-digital-marketing-101/

Hi Everyone! It’s been a while since I discussed about Off Page SEO. For the past week or so, I have been sharing about Free Online Training available for you.

You can start an online business with the knowledge gained from that training. If you are interested in starting and owning an online business, below is the list of the 14-day Free online training series.

Day 1: Research: Niche
Day 2: Research: Affiliate Programs
Day 3: Research: Keywords
Day 4: Build: Website
Day 5: Setup: Tracking
Day 6: Setup: Socials
Day 7: Write: Core Content
Day 8: Build: Content Strategy Spreadsheet
Day 9: Build: Content Creation Calendar
Day 10: Write: 1st Blog Post
Day 11: Write: 2nd Blog Post
Day 12: Build: Social Media Growth
Day 13: Setup: Hire a Writer
Day 14: Write: 3rd Blog Post From Writer

Today, I continue sharing with you another Off Page SEO Technique That Works. It is by using Broken Link Opportunity.

By doing this technique, you can get quality backlinks. And that is important to help you get to the 1st Page of search results.

What is Broken Link Opportunity? How to do it? Let’s discuss in this blog post.

Digital Marketing 101 Series

Watch: Off Page SEO Techniques That Work – Broken Link Opportunity – Episode 19 – Digital Marketing 101

If you prefer to watch a video about this topic, you can watch it below. Please remember to subscribe to the channel as well as like the video, too!

Or if you prefer to Read, continue from here.

What is Broken Link Opportunity?

Most websites have outbound links to other web pages. At times, for some reason or other, the web page no longer exists. This can result in a broken or dead link, which is not good for the website that is linking to it.

This is an opportunity for you to build a backlink. This is because nobody wants dead links on their website. Even I do not want to have that on my websites. As such, you can contact the owners or webmaster of these websites, and offer your web page to link back to.

How to Find Broken Link Opportunity?

One of the easiest ways to find broken links is to use an addon or extension to your browser. For Chrome, you can use the Check My Links extension.

I use Edge. So, I am using the Broken Link Checker extension that I have added to my Edge Browser.

Broken Link Checker – Microsoft Edge Addons

It is so easy to use. I simply visit a website. Click on the Broken Link Check.
And it will find out if that page has any broken links.

There is also the option to search on all the pages of that website.

There are many online tools to find such sites with broken links. For example, there is the Ahrefs, Screaming Frog, Dead Link Check, and Wikigrabber that helps you find Wikipedia pages that need dead or broken link replacements

I will discuss more about these tools in future blog posts. So, remember to subscribe to get updated whenever I publish a new blog posts.

How to Get That Backlink?

After you find the broken link on a site, you do outreach emails. You can write to the webmaster of the website, and mention that you noticed a broken link on their website.

Then offer a link to your web page as a replacement for that broken link. This means you must already have your web page ready for them to link back to. Alternatively, some people actually create a blog post as a replacement for that broken link.

Off Page SEO Techniques That Work – Broken Link Opportunity – Episode 19 – Digital Marketing 101

Timotheus Final Word
for Passive Online Revenue

When you are doing this technique, here are a few additional points to note. Make sure the website you are targeting must be related to your niche and industry. Google and other search engines will see this as a quality backlink.

Also, the site that is giving you the backlink must be a reputable website with a good level of authority.

Do you have any questions about this Off Page SEO Techniques That Work – Broken Link Opportunity? Let me know in the comments below.

I will continue to post articles about digital marketing on this website. If you like to get more digital marketing tips and info, remember to join my I Love Passive Income Community to get updated whenever I publish it.

I wish you immense wealth and success!

Timotheus
Passive Online Revenue
Your resource for online passive income opportunities