Off Page SEO Techniques That Work - Guest Posting | Episode 17 | Digital Marketing 101

Off Page SEO Techniques That Work – Guest Posting in 3 Steps | Episode 17 | Digital Marketing 101

Hi Everyone! I continue the Digital Marketing series with this bog post. In the past, I did the On Page SEO series. Now it’s the Off Page SEO series.

And to start off, I will talk about Off Page SEO Techniques That Work. And it is about Guest Posting. What is Guest Posting? How to do it?

More importantly, how does it help your web pages get to the 1st Page of search results? Let’s discuss in this blog post.

Digital Marketing 101 Series

  1. Episode 1 – Ultimate Guide to Digital Marketing: 9 Strategies That Work
  2. Episode 2 – Introduction to SEO
  3. Episode 3 – Keywords and Keyword Research
  4. Episode 4 – On Page SEO – Title Tag
  5. More Digital Marketing Strategies and Tactics

Watch: Off Page SEO Techniques That Work – Guest Posting in 3 Steps | Episode 17 | Digital Marketing 101

If you prefer to watch a video about this topic, you can watch it below. Please remember to subscribe to the channel as well as like the video, too!

Or if you prefer to Read, continue from here.


Guest Posting for SEO Works

Years ago, I owned a digital marketing agency. A reputable online magazine asked if we could write an article for them.

The idea was to write an article as a guest writer. I gave the green light, and had my content writer create a few articles. We submitted it to the online magazine.

They liked it. It was published. We got some backlinks from there. And the backlinks helped increase our website ranking to the 1st Page of Google search results.

This is an example of Guest Posting. It really works to increase your web pages search rankings.

How to Do Guest Posting?

Step 1 – What to Consider Before Doing Guest Posting?

Before you go about doing guest posting, you need to strategize. You must have a clear plan on where you will do guest posting, which sites you will do guest postings on, and what factors to look out for.

For example, you might consider writing only for sites that are in your niche or industry. Like the case study above, about my digital marketing agency. I was all right to do guest posting for the online magazine because they publish business and marketing articles.

As a digital marketing agency, that matches our industry. Plus, it was an opportunity to show businesses in Singapore, and the world,  who we are, and what we are capable of. That covered the 2nd thing to consider – Target Audience.

Make sure you are contributing to a site that has a target audience that is interested in your business, and your products or services. Another thing to consider is to make sure they have an engaged readership.

Check out their website and social media. See if their audience is commenting on their websites and social media?

Are they sharing the articles? Are they engaging their audience? If possible, also check if their site has high authority.

Step 2 – Which Sites to Do Guest Posting For?

Here’s the second step. When a well known online magazine or website knocks on your door, and asks you to write a guest blog post (like the case I mentioned earlier), you grab it!

Another way to find guest posting opportunities is to search on Google to find sites that accept guest posts. For example, if you are in the health and wellness niche, and you have narrowed down to focus on meditation, then you might do a Google search with the keywords – meditation guest post.

Google Search for Guest Posting in Meditation Niche
Google Search for Guest Posting in Meditation Niche

You get a search result page of sites that are open to have guest postings. You can write to each of them, and offer to write an article for them.

Another option is to approach famous sites or bloggers in your niche. I am sure you would know some famous sites and bloggers in your niche. After all, if you are blogging about something you are interested in, you would have looked them up before, wouldn’t you?

So, you can also write to them. Offer to write an article for them.

Step 3 – Things to Watch Out For

In the third step, these are the things to look out for. Again, make sure the site or blog you are approaching is related to your niche and industry.

The best is that the site has good authority. This will give you a high quality backlink.

Before you write to the site or blog, do some homework. Read the terms and conditions they have.

If a site or blog does not offer you any backlink, you might reconsider writing to them. If suitable, follow all the guidelines, terms and conditions. Also, follow how they would like you to reach out to them.

Some like you to pitch an idea for an article. Some prefer you to write in a certain format. Go through all the guidelines, terms and conditions, and follow them.


Off Page SEO Techniques That Work – Guest Posting in 3 Steps | Episode 17 | Digital Marketing 101

Timotheus Final Word
for Passive Online Revenue

As I mentioned before, Guest Posting does work for SEO. With the backlink earned, it can help your web pages increase in search ranking.
Just make sure you follow the 3 steps I mentioned earlier:

Step 1 – What to Consider Before Doing Guest Posting?

Step 2 – Which Sites to Do Guest Posting For?

Step 3 – Things to Watch Out For

Of course, naturally, you need to write the article, too.

Do you have any questions about Guest Posting? Let me know in the comments below.

I will continue to post articles about digital marketing on this website. If you like to get more digital marketing tips and info, remember to join my I Love Passive Income Community to get updated whenever I publish it.

I wish you immense wealth and success!

Timotheus
Passive Online Revenue
Your resource for online passive income opportunities

Next – More Off Page SEO Strategies Coming Soon >>>

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