On Page SEO – Duplicate Content – 8th of 12 Techniques That Work | Episode 11 | Digital Marketing 101

Timotheus Update: This post was originally published on 18 August 2021 on this website – Passive Online Revenue. Due to rebranding and consolidation of the two sites, the post is now on this website – https://timotheuslee.com/digital-marketing/on-page-seo-duplicate-content-8th-of-12-techniques-that-work-episode-11-digital-marketing-101/

Hi Everyone! This is the11th episode of Digital Marketing 101 series. And this series is about 12 On Page SEO techniques.

I am presenting each of these techniques as individual blog posts. Today, I am discussing the 8th of the 12 techniques that is about Not Having Duplicate Content.

What is Duplicate Content? How to make sure your website has no duplicate content? Let’s discuss this now.

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This is part of the digital marketing 101 series. I will be sharing more digital marketing strategies information and tips in future blog posts. So, remember to join my I Love Passive Income Community to receive updates.

Digital Marketing 101 Series

1. Episode 1 – Ultimate Guide to Digital Marketing: 9 Strategies That Work
2. Episode 2 – Introduction to SEO
3. Episode 3 – Keywords and Keyword Research
4. Episode 4 – On Page SEO – Title Tag
5. More Digital Marketing Episodes

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Watch: On Page SEO – Duplicate Content – 8th of 12 Techniques That Work | Episode 11 | Digital Marketing 101

If you prefer to watch a video about this topic, you can watch it below. Please remember to subscribe to the channel as well as like the video, too!

Or if you prefer to Read, continue from here.

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What is Duplicate Content?

Here is something important that you, as a digital marketer, must know. Google and all search engines dislike duplicate content.

So, make sure that your website does not have any.

Duplicate content is content that appears on the Internet in more than one place. This means that your content should appear at a unique website address, and nowhere else. If it does appear on another website address, you have duplicate content.

When your website has duplicate content, your website can get heavily penalized. And this can impact your website or web pages’ search rankings.

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How to Fix Duplicate Content Issues?

Do Not Copy Content

You should not copy content from other websites. Also, do not have the same content on other pages of your own website.

Use 301 Redirect

If you need to create similar content on another page or website, use the 301 redirect. Do it from the duplicate page to the original page.

This will inform search engines which is the correct original page,
and which to rank for. As such, this can positively impact your page’s ability to rank well too.

Use Rel=”canonical”

Another option is to use the canonical tag. The canonical tag informs search bots which is the original content. As such, which page should actually be credited for ranking.

If you are not how to do canonical tags, speak to your webmaster about this.

Important Tip – To safeguard against content scrapers, add a self-referential rel=canonical link to all your existing pages.

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Would you like to get more training and learn more about On Page SEO? Here is a resource filled with information and lessons about digital business and digital marketing.

You can join the Free Starter Package with just your email. No credit card needed for this Free Starter Package.

There is some free training as well as really powerful tools and features to help you do digital marketing for your online business.

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On Page SEO – Duplicate Content – 8th of 12 Techniques That Work | Episode 11 | Digital Marketing 101

Timotheus Final Word
for Passive Online Revenue

Do you have any questions about Duplicate Content? Let me know in the comments below.

In my next blog post, I will share about another On Page SEO technique, and that is Broken Links. Remember to join my I Love Passive Income community to get updated whenever I publish a new blog post.

I wish you immense wealth and success!

Timotheus
Passive Online Revenue
Your resource for online passive income opportunities