How To Create A Website For Your Business?
One thing I realized as I continue this journey of starting my own business online is that today almost all businesses have a website. It is essential for the success of a business. It is where people can go to 24 hours a day and seven days a week to see your business, learn about what you sell, and even buy your products online. Hence it is very important for you to know How To Create A Website For Your Business.
Sure, you can hire people to do it. But that can cost money. If you are starting small, even costs like this is good to not spend at this point of time. Earlier, I blogged about What Is An Online Business to help those of you who do not know understand what an online business really means. If that is you, I advise you to read that article first before returning here to read the rest of this post.
I have also blogged about How To Start An Online Business that offers the points for starting it. If you have not read these articles, I highly recommend that you go read them, and then come back here. If you have and are ready, here are the points to note when you are going to create a website for your business.
Previously On How To Start An Online Business
As mentioned above, in the earlier post – How To Start An Online Business – we covered the initial steps such as Choosing a Niche, Registering the Business, Buying a Domain Name, Getting a Web Hosting Service, Creating a Website, and Executing a Marketing Plan to get Sales.
We covered most of the steps in that blog post, except for the last two. So here we are, at the Create A Website Phase. Hence, this blog post to share with you How To Create a Website For Your Business. The first thing you will need to do is to Choose A Theme.
Choose A Theme
The first thing you will need to do when creating your website is to select a theme.
What is a theme?
It is the design and layout of your website. It is a standard that will define how it will look aesthetically. Just like when you first rent an office space it is just an empty space. You will need to hire an interior designer to create a style that matches your business. It will include things like wall paint colors, furniture designs, styles of furnishings, and everything that makes up how your office will appear to people when they visit your office.
Likewise, a theme is the design, style, look and feel of your website. It can communicate to visitors what type of business you are doing. For example, a corporate business website will choose a corporate theme and will have a very structured and organized look that is professional and business-like.
An a travel website will have a relaxed look and feel with lots of pictures and videos of beautiful places to visit. Here is an example of a travel blog called Asia Travel Gems (see image on the right).
WordPress has a lot of Free Themes to choose from. There are also paid themes that offer more functions and features.
After you have chosen a theme, it is time to look at how your website will be structured.
Imagine your new office. It would have different rooms for different departments right? And also a showroom for visitors to see the products. It is the same for a website. You will need different sections on the website for different areas of your business.
For example, you will definitely need a section to tell your visitors all about you, the history of your business, what you represent, what is your business offering, and even who you are. Then there is the section filled with phone numbers, email addresses and social links called the Contact Us section where people can reach you.
As you can see, there are the main sections. And there are also sub sections. You need to think about how all these sections are arranged on your website.
Above is an example of a Site Architecture.
Content is King. I am sure you have heard this before? What this means is that content rules the internet. Without it, there is nothing on the internet except for blank pages.
For your business, content is important because it is what your visitors will read and consume. It is from the content that the visitors learn about your business, who you are, what you are offering, and what products you are selling.
Content includes your branding, your marketing communications, and even your call to action in your advertisements. You can create the content or you can hire a copywriter to do it.
What is important is that you take a look at your Site Architecture, and figure out what will be the content for each section and each page. Wealthy Affiliate provides excellent training about writing good content as well as how to write content so as to rank high on search results.
You must rank your website and content high on search results, preferably on the first page. This is called Online Visibility, and it is how your target audience can find you, connect with you and convert into your customers.
Product Pages are very important content for your website. Take nice photos of your products. Attractive photos get better conversions.
If you can, create videos featuring your products. Video is the Future of Digital Marketing. Studies have found that people now prefer to watch a video, and when interested they will read the details and information.
Another thing to note is that your product pages must have good copy. This means text that tell visitors about the product and more importantly, what benefits the product gives the consumer. I will write more about this in future blog posts.
There is much more about creating a website for your business. In this article, I am covering the basics. I will write more about this in future blog posts.
Meanwhile, you can learn more about creating the business website at Wealthy Affiliate. It is where I fine tuned my website development skills.
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Thank you for reading this.