Timotheus Update: This post was originally published on 17 July 2019 on this website – Passive Online Revenue. Due to rebranding and consolidation of the two sites, the post is now on this website – https://timotheuslee.com/digital-marketing/11-off-page-seo-techniques-for-1st-page-rank/
In previous posts, we discussed about What is SEO and How Does It Work, the 12 On Page SEO Techniques, and How to Find the Best Keywords for Your Website. All these are posts about SEO (Search Engine Optimization) that is part of the main article titled How to Learn Digital Marketing Online – The Ultimate Guide. The articles contain powerful and effective SEO strategies that can help your website get ranked higher. Even on 1st Page of Google and other search engines. But they are not enough.
You still need to do Off Page SEO. And today I will present to you the 11 Off Page SEO Techniques for 1st Page Rank. As this is a long article, I have created a List of Content for your easy access (shown below). But I do highly recommend you read the entire article.
List of Content
- What is Off Page SEO?
- What Are Backlinks?
- What are the 11 Off Page SEO Techniques for 1st Page Rank?
- What is Guest Posting?
- What is Article Submission?
- What is Visual Marketing?
- What is Broken Link Opportunity?
- What is Influencer Marketing Outreach?
- What is a Question & Answer Site?
- What is Blog Commenting?
- What is Content Publishing Platform?
- What is a Podcast?
- What is a Press Release?
- What are Social Media Signals?
- What are Outdated Off Page SEO Techniques That No Longer Work in 2019?
- Can’t wait for the next blog post?
- Your Bonus!
What Is Off Page SEO?
In simple terms, Off Page SEO is the digital marketing effort where you create presence or mention of your brand, website or web pages on other online sites. This can be on another website, on social media, on online forums, and any other online property that is on the World Wide Web.
After the search spiders have found your website, they will look at your On Page SEO efforts to understand what your website is all about. They will also see if you have done a good job at On Page SEO. After that, they will index your website.
Next, the search spiders will scour the Internet to see if there are any backlinks or mentions of your brand, website or web pages. Every quality mention or backlink to your website will help increase your website’s and web pages’ search ranking.
What Are Backlinks?
When another website links back to your website, it is a like a thumbs up for your website. When search engines find these links, they see it as a sign that your website has been found to be of value to others.
This is called a Backlink. It is one of the SEO ranking factors in a search engine algorithm. The more backlinks your website has, the higher the ranking for your website.
But the backlink must be a quality backlink. That means it must be a link from another site that has relevance to your website’s topic. The other is the authority of the other page or website that is linking back to your page.
Page content length is one of the ways search engines determine if a particular page has authority. It also helps search engines to know if that page contains valuable content to a reader.
What are the 11 Off Page SEO Techniques for 1st Page Rank?
There are many Off Page SEO Techniques that can help rank your website or web pages on the 1st Page of search results. Here are 11 of them that I find is more relevant today. They are:
- Guest Posting
- Article Submission
- Visual Marketing
- Broken Link Opportunity
- Influencer Marketing Outreach
- Question & Answer Sites
- Blog Commenting
- Content Publishing Platform
- Podcasts
- Press Releases
- Social Signals
Let’s discuss each of these now.
What is Guest Posting?
I remember many years ago when I received my first invitation to write an article for a publisher. Their website was about business, and there is a section of their site dedicated to digital marketing. They asked if I could write an article for them as a guest writer.
Immediately, I grabbed the opportunity. It meant that I could get a quality backlink for my business website from an authority site. Also, I could build a relationship with the host site, their readers as well as build brand awareness.
This is Guest Posting. And it is one of the best Off Page SEO Technique to apply. Just take note to make sure that the website you are writing for is related to your niche and industry. Added to that, when the host site is of good authority, you can build a high quality and natural backlink.
In addition, when you guest post on a reputable site, your reputation is heightened.
There is no need to wait for an invite to write, too. You can use search engines to find sites that are looking for guest bloggers. Just make sure that you find those that are related to your niche and industry. Also, they have some authority. Do it right, and you will increase traffic to your website that can lead to more sales.
Still a little unsure how to do it right? Here is Free Training for you – A Complete Blueprint on Guest Posting:
Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.
What is Article Submission?
Another technique that I often use is Article Submission. Just like the above, for Guest Posting, you write an original and quality article. But this time, you submit your article to websites that allow you to submit articles to them. One such site is Sooperarticles.
Again, just make sure that you submit to sites or categories within sites that are related to your niche or industry. Also, read all the guidelines, terms and conditions carefully. You do not want to appear as spam.
For more details on how to do this awesome Off Page SEO Technique as well as get a list of more article submission sites, take a look at this Free Training from the founder of the best training platform that many digital marketers and I learn from:
Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.
What is Visual Marketing?
At the point of writing this article, Google reported that images are returned for 23% of search queries. It is increasing every year. More and more people are searching using a form of visual.
Consumers’ attention span is decreasing every day. So are their ability for retention. Many do not spend more than few minutes reading an article. They prefer visuals.
It can be images, videos, infographics, presentations, and many others. It is no surprise that this is the break out digital marketing trend in 2019.
“The future of search will be about pictures rather than keywords”
– Pinterest CEO, Ben Silvermann
As a digital marketer, it is critical that you create more visual marketing content. Many businesses are preparing and revising their websites for visual search. Being found on image or video searches can drive traffic to your website.
Today, images appear at the top of search results (as seen in the screen shot above). To get your images and videos ranking high on images or video searches, focus on schema markup and metadata. These will be textual information for search spiders to crawl and index.
What is Broken Link Opportunity?
Most websites have outbound links to other web pages. At times, for some reason or other, the web page no longer exists. This can result in a broken or dead link, which is not good for the website that is linking to it.
This is an opportunity for you to build a backlink. You can write to the webmaster of the website, and mention that you noticed a broken link on their website. Then offer a link to your web page as a replacement for that broken link.
Again, you must remember that the website you are targeting must be related to your niche and industry. Also, it must be a reputable website with good level of authority.
There are many online tools to find such sites with broken links. One of the online tools is Wikigrabber that helps you find Wikipedia pages that need citations and dead or broken link replacements.
What is Influencer Marketing Outreach?
An online influencer can help you reach out to a large and loyal group of audience. When the influencer shares your content or even mention your brand, it helps with higher ranking for your website. Also, this can send traffic to your website, increase sales and even adds authority to your brand.
The only concern here is to find an authentic influencer who has a huge audience with credibility and loyal fans. Plus, the influencer must be in your niche or market. You can either build a relationship with them, and eventually invite them to mention your brand or blog post. Or you can pay them to endorse your product, service or brand.
Other advantages of influencers, besides SEO and higher ranking, are credibility and sales. With your brand associated with the influencer, you gain more credibility easily. And as such, it is also easier to convince the fans to act on call to actions; such as buy a product or service. The fans may even advocate your brand.
What is a Question & Answer Site?
Have you heard of Quora? It is one of those sites where people can ask questions and get answers from anyone.
For example, I have a travel blog called Asia Travel Gems. I would answer questions about places to see, eat and stay in Asia. Whenever I do that, I leave behind a link to the website as part of my signature, at the end of my comment or answer.
This Off Page SEO technique helps my website to acquire a quality backlink. Also, it increases brand awareness and improves reputation. When readers click on the link at the signature, it drives traffic to my website.
Just like all the above Off Page SEO techniques, make sure that you find Questions & Answer sites that are related to your website and business. When you provide answers, give full and complete information. Also, make it valuable and helpful.
Here is a Free Video Training on How to Get Free Traffic From Quora:
Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.
Besides Quora, there are many other Questions & Answer sites. A few more examples are Answers.com, Ask.com, and Yahoo Answers. Find the ones that are related to the topic on your website, find questions where you have the right, quality and helpful answer, then give the information.
What is Blog Commenting?
Another way to gain higher ranking and traffic is to comment on other blog posts or articles. Always read the blog post or article first. Then, after understanding the topic, write a meaningful comment that shares your view on the topic.
Do not write short comments such as ‘Great post!’ or ‘Well done!’. You have an opinion. Share it. This will grab attention from readers.
Many blogs allow you to leave a link to your website. So, when you leave an engaging comment, readers may click on your link and this drives traffic to your website. It doesn’t hurt that the link will also be a backlink.
What is Content Publishing Platform?
These are platforms where people can contribute and consume content. Some examples are SlideShare, Tumblr, Medium and Blogger.
When you share content on these platforms, you should share original and authentic content. Who knows? It may go viral. And this can drive traffic and build a following.
What is a Podcast?
Podcasts are a great way to build brand exposure. It is an audio clip of a recording. The recording is usually just you speaking on a topic or having a conversation with a guest speaker.
You can share the podcasts on platforms like Buzzsprout and Soundcloud. These platforms have millions of active users who engage with them every day. You can find and connect with your target audience here.
Again, this can drive traffic to your website. You may even find yourself becoming an authority and an influencer.
Need ideas on how to do a great podcast? Below is a Free Video Training on 8 Podcasting Tips.
Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.
What is a Press Release?
A Press Release is a written communication about an event, a product or any important happening at a business. When the online media picks up on the press release, you will get a very high quality backlink.
At the same time, the media exposure can bring you lots of traffic to your website. There is also the valuable mention of your brand that the search engines like.
Most often, press releases are focused on long term value to the company such as brand awareness, brand exposure, online visibility, and reputation.
What are Social Media Signals?
When people like, share, vote, pin, or heart your posts on social media, also mention your brand too, these activities send social signals to the search engines. So, don’t just create a social media account. Be active on it. Engage with your fans and followers!
In 2014, Forbes said that social media is no longer a luxury, it is a necessity. And this has proven to be very true today. Businesses must have a presence on social media, and engage actively with their audience.
Some ways of engaging your customers is to reply to their comments within 24 hours. If possible, even immediately. Get your customer support on the job, and respond to all questions, feedback, complaints or compliments as soon as possible.
As your website’s social signals increase, so will your ranking on search engines. I have personally experienced ranking for one of my websites go up within a day just after being active on Twitter.
Speaking of Twitter, there many social networks for you to consider. There are Facebook, Instagram, Pinterest, LinkedIn, and YouTube. It is all right to have a presence in all of the social networks. But if your team is small or it is only you doing the work, then just pick a few that perform better for you.
I am speaking of traffic. Social media can bring relevant traffic to your website that can be converted to sales. For example, for my travel blog, I have found that Pinterest works very well. It drives a lot of relevant traffic to my website.
Increased traffic does increase search ranking for your website. When there is high traffic to your website, it is telling the search engines that your website is relevant, popular and of interest to people.
What are Outdated Off Page SEO Techniques That No Longer Work in 2019?
Having discussed the above Off Page SEO Techniques, I would like to highlight that there are some techniques that used to work in the past, and in 2019 they seem to have lost their mojo.
These are tactics such as submissions to directory listings, social bookmarking, classified ads, Web 2.0 and more. I will discuss this in a future article. So do join my mailing list to get updates when I publish it.
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If you have ANY questions or comments about 11 Off Page SEO Techniques for 1st Page Rank , ANY at all, please submit them as comments below. I will be happy to help out.
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Timotheus
Good read and a lot of interesting ways to do offline SEO. I will definitely be adding some of these to my daily routine.
I am particularly interested in the Quora part of your post as it is something I hadn’t heard of. So I will be looking into this and hopefully with the training you linked to, get started with this method soon.
I have been seeing a lot about visual marketing with Pinterest etc.. so that is another one I would like to master.
Thanks for the information.
Frank
You’re welcome, Frank. Glad my article with the 11 Off Page SEO Techniques helped. And that you will be doing some of these in your daily marketing efforts.
The Quora strategy is really good. I use it, and it does drive traffic. It also helps to increase ranking.
I will be writing future articles with more details on Quora and Pinterest as well as YouTube. So, do join my mailing list to receive updates.
This is another article with great information related to SEO, I have heard that websites need to have backlinks to help SEO and have been researching how to get backlinks to add to my site. You have provided me with several options, now the question is where to start first? I am a one person operation so trying to put everything that is mentioned in action sounds like many sleepless nights. What do you recommend starting out with that might produce the best outcome for someone to optimize there time and energy?
Thanks for your kind compliments on this article, Dena. Glad you found it to contain helpful information. 🙂
You have asked a great question, especially when you have a small team or a one-man operation. Since time and effort are major consideration, my suggestion is to take a look at all the techniques, and figure out how much time it would take to do each of them (hint – the training videos will help to estimate time and effort required). Then choose the ones that require the lesser time and effort to get maximum effect. You can always start with one, and then when you notice you have a bit more time, add another of the techniques.
All said, here are the few that I find more effective, and if you can do these, they will really boost your website’s rankings:
– Guest Posting is really powerful. Make sure you find the sites that have authority, quality and relevance to your niche. If writing a post takes up too much time, consider hiring a writer to help you create a guest post. Just make sure the ghost writer produces original, quality and relevant content.
– Article Submission is the next that I would recommend. Again, same points as Guest Posting above.
– Visual Marketing is a very effective way to promote your website and help increase ranking on search engines. The best part of this option is that you have a few choices – images, videos, slideshows, memes, infographics and more. You can do one or two, or even all if you have the time. If creating images takes too much time, how about a video? Videos are highly searched for these days, and people prefer to watch videos than still images or worse – text. haha
– Q&A Sites like Quora are awesome! They really can drive traffic. Plus you can get quality backlinks from this authority sites. This can be to-do when you have a bit of free time.
– Lastly, Social Signals. Today, all businesses cannot ignore the power of Social Media. So get on social media. Connect with your target audience and community. Engage! Engage! Engage! You will reap the rewards as social signals push your website high up the search results. On their own, social media also can drive traffic to your website.
As mentioned, the other techniques mentioned are also effective. If you can, do it all. But if not, focus on the above few. You will surely see your website ranking rise. I have had may web pages from my websites rank on 1st page!
I really appreciate the advice and will definitely start putting it in action. I think I do like the idea of maybe incorporating an outsourced writer as I think that would definitely help with the time restriction. Thanks so much and I plan to continue learning with all your great tips for SEO.
Hi Timotheus, thank you for all your hard work in writing this informative article, providing powerful techniques to boost search engine rankings for blog posts.
I have picked up plenty of tips to which I will implement to improve my SEO.
I always try and receive plenty of comments on each blog post because Search Engines do rank interaction – that’s my top tip but I’m always seeking additional ways to enhance my SEO.
All the best & thanks again,
Simon.
You’re welcome, Simon. It is so good to receive good feedback from my readers, especially acknowledgement of all the hard work I have put in to write this article. Thank you for that.
I am glad to hear you have learned many powerful and useful Off Page SEO Techniques here. And yes, Blog Commenting is really effective. And thank you for mentioning that interaction and engagement with readers on a web page can help with search rank. I really does, and I did not mention it in the article. So, I do encourage readers to get more comments on their articles, too.
Have a great week, Simon. Please do join my mailing list to receive updates when I publish more articles that provide helpful information.
Wow!! What a long post, Thank you Timothy for putting this wonderful write up together it’s really making sense
You’re most welcome, Ezeani. Glad this is helping you. Please do join my mailing list to receive updates whenever I publish more useful information.
Every article I read on this website I learn something new I did not know before coming on this website, I recommend no matter how long you have been in business online to sign up for the articles from this website so you don’t miss any of these articles.
Jeff
Thanks Jeff! For the endorsement, and help with encouraging readers to join my mailing list. 🙂
Yes, more helpful and useful articles on the way. When readers join the mailing list, they are sure not to miss any updates.
Thanks for sharing an informative. As there are so many techniques to generate backlink but according to me guest blogging is the best.
You’re welcome, Steve. Yes, guest blogging is the best. 🙂
helloooo, I love your post. will visit again
Thanks. Look forward to you returning and reading more posts here.
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