How To Promote Your Business Online?
In the last post, I talked about How To Create A Website For Your Business? After the website for your business is done, what’s next? Well, you need to create awareness of your business website. Just like you, when I first ventured into business, I wondered how to create that awareness, and How To Promote Your Business Online?
But first, let us understand why it is important to create awareness of your business? On the world wide web, according to Internet Live Stats, there are over 1.5 billion websites on the world wide web (as of April 2018). And this number is increasing daily.
To have a successful business online, to have revenue and sales, you need to make sure that people know your website exists. That is Awareness. You will need to promote your website and drive traffic to it. When visitors show interest, you need to engage them and nurture this relationship. Eventually, the goal is to convert these leads into sales.
As you can see, the first order of the day is to create Awareness. Then Promote Your Business Online so as to achieve sales. These days, there are two main ways of marketing. They are Offline Marketing and Online Marketing.
What is Offline Marketing?
Basically, any form of promotion or marketing done outside of the Internet is considered Offline Marketing. It would include TV Advertisements, Newspaper Advertisements, Print Banner Advertisements, Billboards, Posters, Print Advertisements on Buses and Taxis, plus many more. Even a T-shirt with a logo of a brand is a form of Offline Marketing.
Offline Marketing can reach the masses. But it can also result in wastage. The product or service may be something only a particular group of people or target audience needs. But an advertisement, for example on TV, is seen by lots of people. And out of the large number of people, only a small group belongs to the target group. As such, this results in wastage.
Another factor against Offline Marketing is the cost. The types of Offline Marketing that reaches out to very large groups of people, for example a TV ad or ad on a bus, is very expensive. The ones that are cheaper are not very effective.
Conversions are also not so good with Offline Marketing. How many people do you think will make a purchase of a product after seeing the advertisement on TV, a bus or a billboard? Very few. And that kind of Return on Investment (ROI), for a new business owner or small business owner is not attractive.
As you can see, Offline Marketing is not a good option. I am not saying it is no longer of any use anymore. We still do see TV ads, newspaper ads, ads on buses, trains and cabs, and other forms of Offline Marketing. It still has its usefulness and effectiveness. But cost is a major factor. And as a new business owner, you will be very conscious of costs. It is better to consider Online Marketing, and I will explain why below.
What is Online Marketing?
Online Marketing, also known as Digital Marketing, is when you promote your business on the Internet. It can be done by a variety of methods such as SEO (Search Engine Optimization), Social Media Marketing, Video Marketing, Content Marketing, Email Marketing, and many other ways.
It can be done in such a way to reach the masses. The more effective way would be to promote to a specific target audience, one that is the type of consumer who would be interested in your product or service. This is where many digital advertising outshines Offline Marketing. For example, in Facebook, you can create a super targeted audience that would convert very well. What this means is that there is high chances of the audience buying your product or service.
Compared to many Offline Marketing choices, Online Marketing options are comparatively lower in cost. A TV advertisement can cost thousands of dollars. A Facebook advertisement can cost a fragment of that amount. To many small business owners like you and me, that is a very attractive point to note.
Now that you understand more about what Online Marketing is, what are the next steps? The first is to use the Digital Marketing techniques to Create Awareness of Your Business.
Types of Digital Marketing to Promote Your Business Online
There are various types of Digital Marketing techniques that you can use to Create Awareness of your business website, and Promote your products and services. One of the popular tactics is SEO, which is Search Engine Optimization. It is to rank your website as high as possible on search results, preferably on the first page, so that people can find it.
Another type of Digital Marketing include Facebook Marketing and Advertising. This is where you create awareness of your business on Facebook using the Facebook Page. Then you advertise your products to the users on Facebook. Instagram, that is also owned by Facebook, is also another good way to Promote Your Business Online.
There are many more Digital Marketing options for you to consider. They can be promoting your business on Twitter or Pinterest. If your business is targeting other businesses, you may consider LinkedIn. If you have videos, you can upload them to YouTube as another channel of promotion.
The options are plenty. And too many to cover in a small section here. I will write another blog post entirely dedicated to Digital Marketing strategies soon.
Trust me. I totally understand how scary it can be. Especially for a new business owner.
You need a website. Then you need to create Awareness of your website and your business. After that, you need to be able to know how to Promote Your Business effectively.
It can be all very intimidating.
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Thank you for reading this.