What is Cyber Monday?
Years ago, I first heard the term Black Friday. Then a few years later I discovered Cyber Monday. I was awed. To me, it was fantastic that there is now Black Friday and Cyber Monday! This means more great deals offered for a longer period of time, even the entire weekend till Monday!
In this article, I will explain What is Cyber Monday? How Did the Term Cyber Monday Come About? What Happens on Cyber Monday? Now, that we are in the age of the Internet, what happens on Cyber Monday on the Internet?
Again, What is Cyber Monday?
Technically, it is the Monday after Black Friday that happens after Thanksgiving holiday in the United States. It is not an official holiday. It is more of an online sales event.
From the research I have done, I found out that what happened was that many Americans did not have time to buy what they wanted during Black Friday. They missed out on many great deals.
Some were too busy to shop. Some had low-speed Internet that did not help with the shopping experience. So, when they returned to the office on Monday, they used the high-speed Internet connections available at work to do the shopping.
Of course, there were those who already shopped during Black Friday. They simply continued shopping on Monday. This was encouraged by businesses continuing the offers from Black Friday or presented new and better offers on Cyber Monday.
Together with Black Friday, Cyber Monday became part of the yearly four-day weekend shopping extravaganza.
How Did the Term Cyber Monday Come About?
In 2005, two people named Ellen Davis and Scott Silverman came up with the term Cyber Monday. They released a press release titles ‘Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year’.
The same press release cited a study which found that 77% (77 per cent) of online retailers experienced a substantial increase in sales on the Monday following Thanksgiving and Black Friday. They noticed this trend where businesses were continuing to offer major discounts and promotions on that Monday. And they decided to coin it as Cyber Monday.
The term caught on. And today, online retailers all over the world use this term.
What Happens on Cyber Monday?
This is interesting. I found out that many people continue their Christmas shopping when they return to work on the Monday following Black Friday. Some did that because they did not have fast or secure Internet connections at home. Some were too busy to shop during the Black Friday event.
Whatever the reasons, the main point is that there is a significant number of people still shopping on the Monday after Black Friday. They do it especially to get big discounts for the Christmas gifts they were getting.
And since 2005, sales during Cyber Monday has been growing year by year. In 2014, the sales recorded was $2.65 billion. In 2015, it increased a little to $2.98 billion. And in 2017, it jumped to a record $6.59 billion! I cannot imagine how much it will get this year in 2018?
What Happens During Cyber Monday on The Internet?
One of the reasons for the success and continued growth of Cyber Monday is the advancement of technology. eCommerce has matured, and grown much over the past years.
In the past, people were uncomfortable with buying things online. Plus, the weak security on the world wide web has made people more cautious.
Today, with better security and improved eCommerce experience, people are more willing to make purchases online. I am one of those people. Are you?
Due to the Internet, Cyber Monday is now celebrated in many other countries such as Argentina, Canada, Chile, Colombia as well as many parts of Asia and Europe. It is now equal or even bigger than Black Friday.
What Is My Number One Recommended Cyber Monday Deal?
There are so many Cyber Monday deals that one can get easily overwhelmed. To make things easy for you, I have a Number One Recommendation for you.
That is, if you are:
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- Or you are a digital marketer, and you would like to learn how to do digital marketing so well that it boosts your career
If you are any of the above, this program is for you! And it is at a very Big Discounted Price during Black Friday. While Black Friday is on November 29, 2019, you can register your interest by clicking on the image below.
When you arrive at the running clock page, click Join Now to register your interest. You only need to submit your name and email address for now.
If you have ANY questions about this article – What is Cyber Monday?, ANY at all, please submit your questions as comments below. I will be happy to help out.
Thank you for reading this.
Best Wishes to All!
Timotheus has been doing digital marketing for over 20 years. Today, he is a consultant as well as lecturer at a prestigious university (one of the top 1% in the world). In addition, he owns and runs a few online businesses. Be mentored by him and own a successful online business, Click Here.