How to Create a Pinterest Business Account?

Previously, we discussed about 10 Useful Social Media Marketing Tips for Your Business that is part of the Learn How to Do Digital Marketing series. And in that article, I mentioned about the importance of choosing which social platform to focus on. Especially if your team is small or there is only you doing all the work.

Pinterest is the chosen social media vehicle for my online businesses. Today, I will show you How to Create a Pinterest Business Account?

Pinterest Increased Traffic to My Website

I focus more on this platform, and it is showing great results. In just a few months, I have increased my followers and unique viewers from a few to thousands. This has resulted in increased traffic to my websites.

As you know, large volume of traffic is important. It is how we can generate sales and income from our websites. Visitors are opportunities to convert into them into customers.

As such, with a Pinterest marketing strategy that brings great results, many people have asked me to provide training on how I did it. So, here it is.

But this is just the first of a series of Pinterest training. The ultimate secret of how I get thousands of followers and viewers on Pinterest will be the last part of this series of training.

I designed the training to be so because in order to get there, to find out how I managed to be successful with Pinterest, you need to learn the basics first. In other words, to get there, you have to start from here.

So let’s begin, shall we?

Why Do You Need to Create a Pinterest Business Account?

I know right? Good question. I too asked the same when I started with Pinterest. Back then, as I researched about this, I realized there are many good reasons for a Pinterest Business Acccount. Here they are:

It is FREE! You read this right. There are no additional charges to have a Pinterest Business Acccount. And as you discover more good reasons below, you will surely come to the same conclusion that I had. And that is to get a Pinterest Business Account.

Access Pinterest Analytics. This will help you improve your Pinterest Marketing. With analytics, you will know what pins your audience likes, what are the trending posts, and when to post for maximum results.
More control of your branding and content attribution. Branding is important as it will serve long term success for your business. And with a Pinterest Business Account, you can claim attribution for all your pins. As such, you gain increased brand exposure and brand awareness.
You can claim your website, Etsy page, and other social accounts. This also improves branding. Claiming your online assets such as your website ensures your name and profile photo appears with every Pin.
Advertise on Pinterest. Again, for increasing brand exposure and brand awareness, advertisements can be the vehicle to achieve that. Plus, promotions can drive more traffic to your website. Again, as mentioned above, this is opportunity to convert visitors to customers. As such, this can boost sales and revenue.

Awesome! Now How to Create My Pinterest Business Account?

After reading all the benefits, I bet you are ready to create your Pinterest Business Account. There are a few ways to do it. And here they are:

I Already Have a Pinterest Account. How Do I Add the Pinterest Business Account to This Existing One?

Simply log in to your personal Pinterest Account
Click on the more options – this is the three dots at the top right corner of your dashboard (see image below)
Select Add a free business profile and click the option (see image below)
Follow the prompts on the screen
a. Choose at least 1 topic (preferably this is a topic related to your business)
b. Are you going to advertise? If yes, then indicate your interest in advertising. Pinterest will recommend which of your content to promote. And also offer you guidance on how to create your first ad
Select your business type
Enter your business name
Enter your business email
Enter your business website

The following are options. You can choose to do it later.
Claim your Instagram, Etsy, or Youtube accounts
Download the Pinterest browser button
Copy boards from your personal profile

Add A Free Business Profile Option on Pinterest

If you choose to migrate the boards from your personal account, you will be taken directly to your new business profile from now on whenever you log in.

If you are not migrating the boards, then you will be asked to create your first pin.

I Do Not Want to Link The Business Account to My Personal Pinterest Account. How Do I Do That?

There is a choice whether you want to link your personal account to your business account. If you wish to link them, the steps are above. If you do not, and wish to create a totally new business account, then follow these steps:

Log out of your personal account if you are still logged in
Go to this link – pinterest.com/business/create/
Complete all required fields:
a. Email address
b. Password
c. Business name
d. Business type
Then click Create account

Another method for this option

After you log out, and there is a window like the one on the left (or above if you are reading this on a mobile phone), look for the Create a business account option.

Click on it.

Follow the prompts, and complete the fields in Step 3 above.

Then click Create account.

Note – This option will require you to sign in to your personal and business accounts separately.

I Have a Personal Account. Can I Change It To a Business Account?

Sure! Just follow these steps.

If you are not in your personal account, then log in to it
Go to pinterest.com/business/convert/
Complete all required fields:
a. Business name
b. Business website
c. Business type
Then click Create account

I Have Created My Pinterest Business Account. What Next?

Once your account is created, you should update your account details. Again, click on the more options button. Just a gentle reminder, this is the three dots at the top right corner of your dashboard. Then select Edit Settings, and click on that option.

The 1st tab you will see is Edit Profile (see image below).

Edit Profile of Pinterest Business Account

Remember to update the following:

Change profile photo – This should be your logo or a photo that reflects the niche or industry of your business. E.g. if you are in the pet industry, you can add a photo of pets as your profile photo. Or if your niche is dogs, then a photo of a dog. Of course, ideally it is best to put your logo here. So that people can be aware of your brand and remember your brand. And whenever you post a pin or people share your pin, they can see your logo that goes with the pin.
Display name – This is the name you would like people to see when they see your pin or visit your account.
Username – Make this your brand name. E.g. you can see from the image above, I use asiatravelgems for Asia Travel Gems. This is so that when I share my Pinterest account, people can see my brand name.
About your profile – good to write a detailed profile to tell people what your board is about.
Location – This is optional – To me, this is only useful if you have a store location or office space where people can visit and buy stuff.
Featured boards – When you have a good range of Boards, this option is good to do. You can feature the boards you believe either need a lot of visibility or are very popular. This is shown on the front page when people visit your account. In a way, it tells people what your account is all about and will encourage more people to follow you. Click on Edit if you are ready to feature some of your boards.

Take your time to explore the rest of the tabs. It is always best to fill as much of your profile as possible. But of course, bear in mind what you really want people to see about your brand.

Be selective. You can always add the details later when you feel the time is right.

Now that you have created your Pinterest Business Account, go read my posts about How to Create a Pinterest Board. And then How to Add an Image or Video to Your Pinterest Board.

Can’t Wait for the Next Blog Post?

We have come to the end of this article – How to Create a Pinterest Business Account? Can’t wait for the next blog post? Would you like to learn all digital marketing strategies Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.

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When you sign up, add a comment below to let me know. Your bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.

If you have ANY questions or comments about How to Create a Pinterest Business Account?, ANY at all, please submit them as comments below. I will be happy to help out.

May everything you do succeed & prosper!

Timotheus

How To Promote Your Business Online?

In the last post, I talked about How To Create A Website For Your Business? It is part of a series titled – How to Start and Grow Your Successful Online Business. After the website for your business is done, what’s next? Well, you need to create awareness of your business website. Just like you, when I first ventured into business, I wondered how to create that awareness, and How To Promote Your Business Online?

But first, let us understand why it is important to create awareness of your business? On the world wide web, according to Internet Live Stats, there are over 1.5 billion websites on the world wide web (as of April 2018). And this number is increasing daily.

To have a successful business online, to have revenue and sales, you need to make sure that people know your website exists. That is Awareness. You will need to promote your website and drive traffic to it. When visitors show interest, you need to engage them and nurture this relationship. Eventually, the goal is to convert these leads into sales.

As you can see, the first order of the day is to create Awareness. Then Promote Your Business Online so as to achieve sales. These days, there are two main ways of marketing. They are Offline Marketing and Online Marketing.

What is Offline Marketing?

Basically, any form of promotion or marketing done outside of the Internet is considered Offline Marketing. It would include TV Advertisements, Newspaper Advertisements, Print Banner Advertisements, Billboards, Posters, Print Advertisements on Buses and Taxis, plus many more. Even a T-shirt with a logo of a brand is a form of Offline Marketing.

Offline Marketing can reach the masses. But it can also result in wastage. The product or service may be something only a particular group of people or target audience needs. But an advertisement, for example on TV, is seen by lots of people. And out of the large number of people, only a small group belongs to the target group. As such, this results in wastage.

Another factor against Offline Marketing is the cost. The types of Offline Marketing that reaches out to very large groups of people, for example a TV ad or ad on a bus, is very expensive. The ones that are cheaper are not very effective.

Conversions are also not so good with Offline Marketing. How many people do you think will make a purchase of a product after seeing the advertisement on TV, a bus or a billboard? Very few. And that kind of Return on Investment (ROI), for a new business owner or small business owner is not attractive.

As you can see, Offline Marketing is not a good option. I am not saying it is no longer of any use anymore. We still do see TV ads, newspaper ads, ads on buses, trains and cabs, and other forms of Offline Marketing. It still has its usefulness and effectiveness. But cost is a major factor. And as a new business owner, you will be very conscious of costs. It is better to consider Online Marketing, and I will explain why below.

What is Online Marketing?

Online Marketing, also known as Digital Marketing, is when you promote your business on the Internet. It can be done by a variety of methods such as SEO (Search Engine Optimization), Social Media Marketing, Video Marketing, Content Marketing, Email Marketing, and many other ways.

How To Promote Your Business Online with Online Marketing also known as Digital Marketing

It can be done in such a way to reach the masses. The more effective way would be to promote to a specific target audience, one that is the type of consumer who would be interested in your product or service. This is where many digital advertising outshines Offline Marketing. For example, in Facebook, you can create a super targeted audience that would convert very well. What this means is that there is high chances of the audience buying your product or service.

Compared to many Offline Marketing choices, Online Marketing options are comparatively lower in cost. A TV advertisement can cost thousands of dollars. A Facebook advertisement can cost a fragment of that amount. To many small business owners like you and me, that is a very attractive point to note.

Now that you understand more about what Online Marketing is, what are the next steps? The first is to use the Digital Marketing techniques to Create Awareness of Your Business.

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Types of Digital Marketing to Promote Your Business Online

There are various types of Digital Marketing techniques that you can use to Create Awareness of your business website, and Promote your products and services. One of the popular tactics is SEO, which is Search Engine Optimization. It is to rank your website as high as possible on search results, preferably on the first page, so that people can find it.

Another type of Digital Marketing include Facebook Marketing and Advertising. This is where you create awareness of your business on Facebook using the Facebook Page. Then you advertise your products to the users on Facebook. Instagram, that is also owned by Facebook, is also another good way to Promote Your Business Online.

There are many more Digital Marketing options for you to consider. They can be promoting your business on Twitter or Pinterest. If your business is targeting other businesses, you may consider LinkedIn. If you have videos, you can upload them to YouTube as another channel of promotion.

The options are plenty. And too many to cover in a small section here. I will write another blog post entirely dedicated to Digital Marketing strategies soon.

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Conclusion

Trust me. I totally understand how scary it can be. Especially for a new business owner.

You need a website. Then you need to create Awareness of your website and your business. After that, you need to be able to know how to Promote Your Business effectively.

It can be all very intimidating.

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If you have ANY questions about this article – How To Promote Your Business Online, ANY at all, please submit your questions as comments below. I will be happy to help you out.

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Thank you for reading this.

Best wishes!

Timotheus