11 Off Page SEO Techniques for 1st Page Rank

11 Off Page SEO Techniques for 1st Page Rank

11 Off Page SEO Techniques for 1st Page Rank

In previous posts, we discussed about What is SEO and How Does It Work, the 12 On Page SEO Techniques, and How to Find the Best Keywords for Your Website. All these are posts about SEO (Search Engine Optimization) that is part of the main article titled How to Learn Digital Marketing Online – The Ultimate Guide. The articles contain powerful and effective SEO strategies that can help your website get ranked higher. Even on 1st Page of Google and other search engines. But they are not enough.

You still need to do Off Page SEO. And today I will present to you the 11 Off Page SEO Techniques for 1st Page Rank. As this is a long article, I have created a List of Content for your easy access (shown below). But I do highly recommend you read the entire article.


List of Content

  1. What is Off Page SEO?
  2. What Are Backlinks?
  3. What are the 11 Off Page SEO Techniques for 1st Page Rank?
  4. What is Guest Posting?
  5. What is Article Submission?
  6. What is Visual Marketing?
  7. What is Broken Link Opportunity?
  8. What is Influencer Marketing Outreach?
  9. What is a Question & Answer Site?
  10. What is Blog Commenting?
  11. What is Content Publishing Platform?
  12. What is a Podcast?
  13. What is a Press Release?
  14. What are Social Media Signals?
  15. What are Outdated Off Page SEO Techniques That No Longer Work in 2019?
  16. Can’t wait for the next blog post?
  17. Your Bonus!

What Is Off Page SEO?

In simple terms, Off Page SEO is the digital marketing effort where you create presence or mention of your brand, website or web pages on other online sites. This can be on another website, on social media, on online forums, and any other online property that is on the World Wide Web.

Search Spider Bot for SEO

After the search spiders have found your website, they will look at your On Page SEO efforts to understand what your website is all about. They will also see if you have done a good job at On Page SEO. After that, they will index your website.

Next, the search spiders will scour the Internet to see if there are any backlinks or mentions of your brand, website or web pages. Every quality mention or backlink to your website will help increase your website’s and web pages’ search ranking.


When another website links back to your website, it is a like a thumbs up for your website. When search engines find these links, they see it as a sign that your website has been found to be of value to others.

Backlinks

This is called a Backlink. It is one of the SEO ranking factors in a search engine algorithm. The more backlinks your website has, the higher the ranking for your website.

But the backlink must be a quality backlink. That means it must be a link from another site that has relevance to your website’s topic. The other is the authority of the other page or website that is linking back to your page.

Page content length is one of the ways search engines determine if a particular page has authority. It also helps search engines to know if that page contains valuable content to a reader.


What are the 11 Off Page SEO Techniques for 1st Page Rank?

There are many Off Page SEO Techniques that can help rank your website or web pages on the 1st Page of search results. Here are 11 of them that I find is more relevant today. They are:

  1. Guest Posting
  2. Article Submission
  3. Visual Marketing
  4. Broken Link Opportunity
  5. Influencer Marketing Outreach
  6. Question & Answer Sites
  7. Blog Commenting
  8. Content Publishing Platform
  9. Podcasts
  10. Press Releases
  11. Social Signals

Let’s discuss each of these now.


What is Guest Posting?

I remember many years ago when I received my first invitation to write an article for a publisher. Their website was about business, and there is a section of their site dedicated to digital marketing. They asked if I could write an article for them as a guest writer.

Immediately, I grabbed the opportunity. It meant that I could get a quality backlink for my business website from an authority site. Also, I could build a relationship with the host site, their readers as well as build brand awareness.

This is Guest Posting. And it is one of the best Off Page SEO Technique to apply. Just take note to make sure that the website you are writing for is related to your niche and industry. Added to that, when the host site is of good authority, you can build a high quality and natural backlink.

In addition, when you guest post on a reputable site, your reputation is heightened.

There is no need to wait for an invite to write, too. You can use search engines to find sites that are looking for guest bloggers. Just make sure that you find those that are related to your niche and industry. Also, they have some authority. Do it right, and you will increase traffic to your website that can lead to more sales.

Still a little unsure how to do it right? Here is Free Training for you – A Complete Blueprint on Guest Posting:

Complete Blueprint on Guest Posting
Complete Blueprint on Guest Posting

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.


What is Article Submission?

Another technique that I often use is Article Submission. Just like the above, for Guest Posting, you write an original and quality article. But this time, you submit your article to websites that allow you to submit articles to them. One such site is Sooperarticles.

Again, just make sure that you submit to sites or categories within sites that are related to your niche or industry. Also, read all the guidelines, terms and conditions carefully. You do not want to appear as spam.

For more details on how to do this awesome Off Page SEO Technique as well as get a list of more article submission sites, take a look at this training from the founder of the best training platform that many digital marketers and I learn from:

Article Submission Training by Carson of Wealthy Affiliate
Article Submission Training by Carson of Wealthy Affiliate

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What is Visual Marketing?

At the point of writing this article, Google reported that images are returned for 23% of search queries. It is increasing every year. More and more people are searching using a form of visual.

Consumers’ attention span is decreasing every day. So are their ability for retention. Many do not spend more than few minutes reading an article. They prefer visuals.

It can be images, videos, infographics, presentations, and many others. It is no surprise that this is the break out digital marketing trend in 2019.

“The future of search will be about pictures rather than keywords”

– Pinterest CEO, Ben Silvermann

As a digital marketer, it is critical that you create more visual marketing content. Many businesses are preparing and revising their websites for visual search. Being found on image or video searches can drive traffic to your website.

Today, Images Appear At The Top Area of Search Results
Today, Images Appear At The Top Area of Search Results

Today, images appear at the top of search results (as seen in the screen shot above). To get your images and videos ranking high on images or video searches, focus on schema markup and metadata. These will be textual information for search spiders to crawl and index.


Broken Link

Most websites have outbound links to other web pages. At times, for some reason or other, the web page no longer exists. This can result in a broken or dead link, which is not good for the website that is linking to it.

This is an opportunity for you to build a backlink. You can write to the webmaster of the website, and mention that you noticed a broken link on their website. Then offer a link to your web page as a replacement for that broken link.

Again, you must remember that the website you are targeting must be related to your niche and industry. Also, it must be a reputable website with good level of authority.

There are many online tools to find such sites with broken links. One of the online tools is Wikigrabber that helps you find Wikipedia pages that need citations and dead or broken link replacements.


What is Influencer Marketing Outreach?

Influencer Marketing

An online influencer can help you reach out to a large and loyal group of audience. When the influencer shares your content or even mention your brand, it helps with higher ranking for your website. Also, this can send traffic to your website, increase sales and even adds authority to your brand.

The only concern here is to find an authentic influencer who has a huge audience with credibility and loyal fans. Plus, the influencer must be in your niche or market. You can either build a relationship with them, and eventually invite them to mention your brand or blog post. Or you can pay them to endorse your product, service or brand.

Other advantages of influencers, besides SEO and higher ranking, are credibility and sales. With your brand associated with the influencer, you gain more credibility easily. And as such, it is also easier to convince the fans to act on call to actions; such as buy a product or service. The fans may even advocate your brand.


What is a Question & Answer Site?

Have you heard of Quora? It is one of those sites where people can ask questions and get answers from anyone.

For example, I have a travel blog called Asia Travel Gems. I would answer questions about places to see, eat and stay in Asia. Whenever I do that, I leave behind a link to the website as part of my signature, at the end of my comment or answer.

This Off Page SEO technique helps my website to acquire a quality backlink. Also, it increases brand awareness and improves reputation. When readers click on the link at the signature, it drives traffic to my website.

Just like all the above Off Page SEO techniques, make sure that you find Questions & Answer sites that are related to your website and business. When you provide answers, give full and complete information. Also, make it valuable and helpful.

Here is a Free Video Training on How to Get Free Traffic From Quora:

How to Get Free Traffic From Quora
How to Get Free Traffic From Quora

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.

Besides Quora, there are many other Questions & Answer sites. A few more examples are Answers.com, Ask.com, and Yahoo Answers. Find the ones that are related to the topic on your website, find questions where you have the right, quality and helpful answer, then give the information.


What is Blog Commenting?

Another way to gain higher ranking and traffic is to comment on other blog posts or articles. Always read the blog post or article first. Then, after understanding the topic, write a meaningful comment that shares your view on the topic.

Do not write short comments such as ‘Great post!’ or ‘Well done!’. You have an opinion. Share it. This will grab attention from readers.

Many blogs allow you to leave a link to your website. So, when you leave an engaging comment, readers may click on your link and this drives traffic to your website. It doesn’t hurt that the link will also be a backlink.


What is Content Publishing Platform?

These are platforms where people can contribute and consume content. Some examples are SlideShare, Tumblr, Medium and Blogger.

When you share content on these platforms, you should share original and authentic content. Who knows? It may go viral. And this can drive traffic and build a following.


What is a Podcast?

Podcasts are a great way to build brand exposure. It is an audio clip of a recording. The recording is usually just you speaking on a topic or having a conversation with a guest speaker.

You can share the podcasts on platforms like Buzzsprout and Soundcloud. These platforms have millions of active users who engage with them every day. You can find and connect with your target audience here.

Again, this can drive traffic to your website. You may even find yourself becoming an authority and an influencer.

Need ideas on how to do a great podcast? Below is a Free Video Training on 8 Podcasting Tips.

8 Podcasting Tips
8 Podcasting Tips

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.


What is a Press Release?

A Press Release is a written communication about an event, a product or any important happening at a business. When the online media picks up on the press release, you will get a very high quality backlink.

At the same time, the media exposure can bring you lots of traffic to your website. There is also the valuable mention of your brand that the search engines like.

Most often, press releases are focused on long term value to the company such as brand awareness, brand exposure, online visibility, and reputation.


What are Social Media Signals?

When people like, share, vote, pin, or heart your posts on social media, also mention your brand too, these activities send social signals to the search engines. So, don’t just create a social media account. Be active on it. Engage with your fans and followers!

In 2014, Forbes said that social media is no longer a luxury, it is a necessity. And this has proven to be very true today. Businesses must have a presence on social media, and engage actively with their audience.

Some ways of engaging your customers is to reply to their comments within 24 hours. If possible, even immediately. Get your customer support on the job, and respond to all questions, feedback, complaints or compliments as soon as possible.

Social Signals

As your website’s social signals increase, so will your ranking on search engines. I have personally experienced ranking for one of my websites go up within a day just after being active on Twitter.

Speaking of Twitter, there many social networks for you to consider. There are Facebook, Instagram, Pinterest, LinkedIn, and YouTube. It is all right to have a presence in all of the social networks. But if your team is small or it is only you doing the work, then just pick a few that perform better for you.

I am speaking of traffic. Social media can bring relevant traffic to your website that can be converted to sales. For example, for my travel blog, I have found that Pinterest works very well. It drives a lot of relevant traffic to my website.

Increased traffic does increase search ranking for your website. When there is high traffic to your website, it is telling the search engines that your website is relevant, popular and of interest to people.


What are Outdated Off Page SEO Techniques That No Longer Work in 2019?

Having discussed the above Off Page SEO Techniques, I would like to highlight that there are some techniques that used to work in the past, and in 2019 they seem to have lost their mojo.

These are tactics such as submissions to directory listings, social bookmarking, classified ads, Web 2.0 and more. I will discuss this in a future article. So do join my mailing list to get updates when I publish it.


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If you have ANY questions or comments about 11 Off Page SEO Techniques for 1st Page Rank , ANY at all, please submit them as comments below. I will be happy to help out.

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12 On Page SEO Techniques for 1st Page Rank

12 On Page SEO Techniques for 1st Page Rank

12 On Page SEO Techniques for 1st Page Rank

This post – 12 On Page SEO Techniques for 1st Page Rank – continues from the earlier post – What Is SEO and How Does It Work? Also, it is an extension from the detailed article – How to Learn Digital Marketing Online – The Ultimate Guide.

When you read the earlier posts mentioned above, you will understand that I am writing from this point of view – this series of posts are designed and written for those who would like to be digital marketers, learn more about digital marketing, or entrepreneurs who wish to learn about digital marketing for their online businesses.

Ready? Let’s start with the basic – What is On Page SEO?


Woah. Before that, as I write this article, I realized it has become a really long piece. So to make things easier, here is a Content Table (in case you like to jump to specific sub topics):

Content Table

  1. What is On Page SEO?
  2. The Importance of Keywords
  3. Effective On Page SEO Technique #1 of 12 – Title Tag
  4. Effective On Page SEO Technique #2 of 12 – Meta Description
  5. Effective On Page SEO Technique #3 of 12 – Headings
  6. Effective On Page SEO Technique #4 of 12 – Image Alt Text Tag
  7. Effective On Page SEO Technique #5 of 12 – Online Videos
  8. Effective On Page SEO Technique #6 of 12 – Internal Linking
  9. Effective On Page SEO Technique #7 of 12 – XML Sitemap
  10. Effective On Page SEO Technique #8 of 12 – No Duplicate Content
  11. Effective On Page SEO Technique #9 of 12 – No Broken Links
  12. Effective On Page SEO Technique #10 of 12 – SEO Friendly URL
  13. Effective On Page SEO Technique #11 of 12 – Site Loading Speed
  14. Effective On Page SEO Technique #12 of 12 – Mobile Friendly Site
  15. Next, Off Page SEO
  16. Can’t Wait for Next Update? Join Free Training Here + BONUS!

What is On Page SEO?

On Page SEO is Search Engine Optimization techniques done on your website. It includes tactics such as strategically placing keywords on the pages of your website. For example, on the site title, page title, within the content, image alternate text tag, etc.

There are, of course, more techniques than just the ones mentioned. Here, I present 7 Effective On Page Seo Techniques that can get your website, page or post on 1st page of Google and other search engines. They are described in the following.


The Importance of Keywords

How You Can Make Money from Internet

Keywords are critical to the success of your website and advertising campaigns. They are the words that people use to find products, services, brands and information. In short, they are the words people use to find your business, your website.

As a digital marketer, you will need to understand how important keywords are, and the significance of Keyword Research. To learn more about Keywords and Keyword Research, read this article about How To Find The Best Keywords For Your Website. It will help you with these 12 On Page SEO Techniques for 1st Page Rank.


Effective On Page SEO Technique #1 of 12 – Title Tag

The first of the On Page SEO technique I would like to share with you is the Title Tag. This is the title that you give for each page on your website. Take a look at the image below. The title tag is displayed in blue color on search engine results.

On Page SEO - Examples of Title Tags
On Page SEO – Examples of Title Tags

The title tag helps spiders or search bots to know what the main topic of a web page is all about. For example, from the image shown above, the title tag of Kohepets Singapore is – Online Pet Shop – Kohepets Singapore. This tells the search bots that the website is about online shopping for pet products by a brand named Kohepets Singapore.

One crucial point to note is that this is the text that most people will read on search engine results. Generally, it is the first thing searchers will see when they look at the list of search results.

Below are some tips for you. Take note on How to Write a Powerful and Effective Title Tag:

  1. Each page needs its own unique title tag. No duplicate titles on other pages.
  2. Ensure title is relevant to the content of the page
  3. Title Tag has a limit of 55 to 60 characters. Write wisely.
  4. Use local and national keywords
  5. Don’t use special characters like ($, %, @, etc)
  6. Don’t use call to action (call now, buy now, etc)

How to Insert Title Tag to Your Website or a Web Page? – Free Training For You!

Today, doing On Page SEO techniques like the Title Tag can be very easy, especially if you are using WordPress. There is a plugin called All In One SEO. And it makes doing On Page SEO easy.

Below is a video that teaches you how to add the All In One SEO plugin to your website, and how to use it to set up all the On Page SEO such as Title Tag. The video also does a good job of explaining what is SEO?, how does it work?, why SEO is important to your online business?, and how Good SEO looks in Google.

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How To Use All In One SEO for On Page SEO
How To Use All In One SEO for On Page SEO – Watch Now!


Effective On Page SEO Technique #2 of 12 – Meta Description

The meta description provides a brief description of what the website or web page is all about. On search results, they appear just below the title tags. See the areas indicated by red arrows in the image below.

On Page SEO - Meta Descriptions
On Page SEO – Meta Descriptions

By the way, many experts have said that meta descriptions play little or no role in ranking your website higher. But I do find they do play some part in ranking.

I mean, take a look at the image above. Notice that the keywords are in bold? I believe that is a hint from the search engine that text in the meta description is considered. At least for relevance to the search query.

Nevertheless, meta descriptions are still important in the sense that searchers read them. They are opportunities for you to convince searchers to click on your link.

* Digital Marketing Tip: Meta Descriptions are excellent
to have Call to Action

If you do not add Meta Description to your website or web page, Google and other search engines will take random text from your website, and place it there. You may not like that to happen because you may end up with text that you do not want people to see.

Here are some tips on How to Write a Powerful and Effective Meta Description:

  1.  Write compelling copy to increase number of people click through to your website
  2. Meta Description can have less than 160 characters. Write wisely.
  3. Try your best to make the meta description consistent with the title tag
  4. As mentioned above, you can include Call to Action
  5. You can ask questions to entice searchers to click on the link to your website
  6. No duplicate meta descriptions
  7.  Write naturally

Just like for the Title Tag, here is a Free Training about SEO and How to Do the Meta Description for your website. To watch, just give your email address. No credit card required.

How To Use All In One SEO for On Page SEO
How To Use All In One SEO for On Page SEO – Watch Now!


Effective On Page SEO Technique #3 of 12 – Headings

Headings are great for breaking up the text and organizing your content into sections. This makes it easier for readers to consume the information. At the same time, it makes it easier for the search bots to understand what your website or web page is all about. Google and other search engines look at Headers to determine how relevant the page is to a user’s search query. As such, headers are one of the important On Page SEO factors that you must do.

As you write your content, organize it into sections. Then add headings for each section. The headers are usually a short summary or explanation of what the information within the section of content will be about.

Take a look at this article that you are reading. You will notice that for each of the On Page SEO Technique I am sharing, I have given a header before discussing about that sub topic. Another example is the header used in a travel blog (see image below):

On Page SEO - Example of a Header
On Page SEO – Example of a Header

You can create up to 6 levels of headers. They are called H1 tag, H2 tag, H3 tag, H4 tag, H5 tag and H6 tag. The ‘H’ stands for Header, of course.

H1 is for the main heading of your web page or post. It can also be the title of your article. Add the keyword that you are ranking for into this main header.

H2 to H6 are the subsequent sub headers. They are sequential in levels. What this means is that H2 is the sub header within H1. H3 is the sub header within H2. And so on. Here is a look at how the levels are done:

  • H1 tag for Header 1
    • H2 tag for Header 2
      • H3 tag for Header 3
        • H4 tag for Header 4
          • H5 tag for Header 5
            • H6 tag for Header 6

* Digital Marketing Tip: Add Keyword to H1 only. For H2 to H6, write naturally. Make sure headers are relevant to section content

* Additional Digital Marketing Tip: Most sites use up to H4. Rarely H5 and H6 are used.

Here are some tips on How to Write a Powerful and Effective Headers:

  1. Use headings that are relevant to content, i.e. to each section
  2. Include your main keywords in H1s and H2s
  3. For H3 to H6, write naturally. Just make sure the headers is relevant to the section content
  4. Make sure the headings are related to the primary keyword/header for that page
  5. Don’t use special characters like $, %, @, etc
  6. Don’t use same headings each time
  7. Do not use one word headers

For the above point 6, where I said not to use the same headings, this is a rule that sometimes can be bent. It all depends on what you are writing, and how you are presenting the information. Also, when the repeated words make sense and easier for the readers to understand the content, then why not?

A good example is this very article that I am writing. I wrestled with whether to write the headers as the number of the On Page SEO – e.g. #3 of 7 – Headers. Then I felt that it would be too short, and will not make sense to the reader. Plus, it does not align with the primary keyword and header.

So, I decided to repeat the text – Effective On Page SEO Technique – followed by the numbering and the actual On Page SEO technique – i.e. Effective On Page SEO Technique #3 of 7 – Headers.


Effective On Page SEO Technique #4 of 12 – Image Alt Text Tag

Today, when you do a search query, you will see images as part of the search results. Here is an example of how they will appear (see image below, red box):

On Page SEO - Images Appear On Search Results
On Page SEO – Images Appear On Search Results

As you can see, the images appear high on a Search Engine Results Page (SERP). As mentioned in the article – What is SEO and How Does It Work?, 91.5% of searchers will click on a link that is on the 1st Page SERP. Thus, this increases traffic to your website. This makes images very important for SEO.

Another reason why images are becoming critical for SEO is that more and more people are using image search. They prefer images rather than text. In January 2019, Google reported that 19% of search queries are images. I just checked today, 26 June 2019, the image search queries have increased to 23%.

Google reports a daily search of 3.5 billion per day. 23% of that amount is around 805,000,000 searches per day! Can you, as a digital marketer, afford to lose that amount of potential traffic?

What is the Image Alt Text Tag?

The Alternative Text Tag is the text that can be seen when the image is not displayed. The tag also can be used by visually impaired users who are using screen readers. They can read the alt tag to better understand what the image is all about.

On Page SEO - Alt Text Tag for Images
On Page SEO – Alt Text Tag for Images

The most important part is for the search bots to understand what an image is about. You see, search bots cannot view an image. So, while you and can view an image, and we can interpret that image, search bots cannot do so. An Alt Tag informs the search bot all about an image, and enables them to be able to index that image.

When an image is indexed, it has the potential to appear on the image search results or even on the usual search results page, as seen above. Do you see the importance and potential of an image for SEO now?

Besides the usefulness for SEO, images can improve your content. A picture paint a thousand words. These days, people do not like to read blocks of text. Images can help break up the content, and make it more easy to consume.

With images, people will enjoy reading your articles. And will spend more time on your website. Again, this is good for SEO. When people stay for a longer time on your web page (rather than bounce off quickly), search engines translate that to your web page having quality and valuable content that people like. This boost the SEO ranking factor for your website, and as a result boosts your website’s ranking.

Here are some tips on How to Write a Powerful and Effective Alternative Text Tags:

  1. Make sure you own the images before you add to your website – e.g. photos taken by your using your camera or your mobile phone
  2. Buy stock photos if you cannot afford to take photos by a professional
  3. Alternatively, you can use images that are copyright free
  4. Use good quality photos
  5. Be aware of image size
  6. Use keywords in your filename
  7. Save images as GIF, JPG, PNG, WebP or SVG
  8. Add Alt Text Tags to your images
  9. Use your keywords in your Alt Text Tags – just one or two. This is not really necessary, too.
  10. Be descriptive – e.g. shoes vs red shoes with strap and 6 inch heels. The latter is better for SEO.
  11. Don’t need to use dashes


Effective On Page SEO Technique #5 of 12 – Online Videos

I have said it before. And I will continue to say it. Video is the future.

These days, as mentioned above, people prefer to see images. Better still, present the information in a video, and they will enjoy watching it.

In the past, there are those who argue that videos take too long to download. The playback is slow. And many other arguments. Today, videos can be downloaded or streamed very quickly. And with 5G on the horizon, there will be no issue about speed.

For SEO, it is ideal to create the videos on YouTube. Then embed that video into your blog post or web article. This will improve the ranking of your website or web page. It can even reach the coveted 1st Page position.

Below is a screen shot of a hotel review that included an embedded YouTube video. If you like to see how the video is added and complemented to the post, Click on the Image Below.

On Page SEO - YouTube Video of Hotel Embeded in Post, To See How It Is Done - Click Above Image
On Page SEO – YouTube Video of Hotel Embeded in Post, To See How It Is Done – Click Above Image

Consider this – YouTube is owned by Google. As such, it has been observed that embedding a YouTube video that is relevant to a blog post or article has helped increase ranking.

I know of an Internet Marketer who experimented with embedding videos. After his blog post reached the 2nd page of SERP, he created and embedded a YouTube video to that same post. The next day, his web page’s ranking reached the 1st Page.

But it is all not so simple as just creating and embedding a YouTube video. You need to do SEO for the video too. I will share more about this in a future post. Meantime, do join my mailing list to make sure you receive updates.

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Effective On Page SEO Technique #6 of 12 – Internal Linking

One of the powerful and effective On Page SEO technique is Internal Linking. This is achieved when you replace text on your posts with a link that directs visitors to a different page or post on your website.

Here is what it looks like. See the underlined text circled in red in the below image.

On Page SEO - Example of an Internal Link
On Page SEO – Example of an Internal Link

The words – What To See in Hong Kong – is linked to a page with that same title. It offers information about what sights to see in Hong Kong. So, when a reader is interested to find out more, they can click on the link and visit that page.

Internal links to a page are like votes. They tell search bots that the destination page has valuable and relevant information that readers will appreciate. This also makes it easier for the search engines to crawl your website as well as understand it.

Internal links also enhances user experience, and reduces bounce rates. By pointing to another page within your website that has more valuable and relevant information, you are helping your readers. It makes it easier for your visitors to explore your website. Also, as your readers continue to read more pages on your website, your bounce rates will be reduced.

Here are some tips on How to Do Powerful and Effective Internal Linking:

1. Use keywords to link

A lot of people write the words ‘Click here’, and then adds a link to these words. Just like now you have no idea what these words will take you to, it is the same for search engines. When search bots encounter these words, they too have no idea where the link for the words will go to.

It is better to write words that explain what the link will lead to. If it is about a specific topic, then write that specific topic. As shown in one of the images above, such an internal link is better. I attached that same image again for clarity.

On Page SEO - Example of an Internal Link
On Page SEO – Example of an Internal Link

As you can clearly see, the text tells a reader what topic the link will bring them to. So, when a reader is interested to find out more, they will click on that link.

2. Use links within paragraphs

In the same image above, you can see the hyperlink is done within a paragraph. This is ideal. It is natural. And I always advise people to write naturally.

Google and other search engines love it when we write naturally. As opposed to writing in such a way that is forced or just to please a search engine’s ranking algorithm.

3. Vary your keywords

There may be occasions when you would like to hyperlink to the same page more than once. This is not advisable. But I understand. I too have, at times, found opportunities to hyperlink to the same page on the same article.

When that happens, it is best to avoid using the same anchor text. This means using different words to link to that same page.

4. Don’t link to a page you are already on

This may sounds obvious but you will be surprised that many people do this.

Never link to the same article.

Remember – Internal Linking means linking to another page or post on your website.


Effective On Page SEO Technique #7 of 12 – XML Sitemap

How To Create A Website For Your Business - Site Architecture

A sitemap is the architecture of an entire web site. It tells Google and other search engines what pages and posts are in a website and how they are categorized.

With a sitemap, you need to create the XML sitemap. This can be easily done by an SEO plugin such as All in One SEO or Yoast. These plugins will create your XML sitemap automatically. You can then use the XML sitemap link and submit to Google Search.

Submission of XML sitemap to Google Search informs Google that your site exists, and makes it easier for Google to index your website and pages. This will help in indexing for your website. And as a result, helps in ranking of your website and web pages. The submission of XML sitemap should also be done for other search engines such as Yahoo and Bing.


Effective On Page SEO Technique #8 of 12 – No Duplicate Content

Here is something important that you, as a digital marketer, must know. Google and all search engines dislike duplicate content.

So, make sure that your website does not have any. If you need to create similar content on another page or website, use 301 redirect. Do not copy and the same content on that other page or website.

Also, use canonical tag. The canonical tag informs search bots which is the original content. Not sure how to do canonical tags? Speak to your webmaster about this.


Have you ever surfed a website, and landed on a page with a message as shown below?

On Page SEO - Page Not Found example
On Page SEO – Page Not Found example

Frustrating, isn’t it? And it also contributes to bad user experience. So, no wonder search engines do not like them too.

So do yourself a favor. Check broken links on your website frequently. And if any are found, make sure you correct them.

Need to know how to find and fix Broken Links? Here is Free Training for you.

On Page SEO - Find and Fix Broken Links - Click above image for Free Training
On Page SEO – Find and Fix Broken Links – Click above image for Free Training

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Effective On Page SEO Technique #10 of 12 – SEO Friendly URL

Some websites have pages or posts where the URL is automatically generated. These usually create really bad URLs where it has no meaning for search bots. E.g. https://domain.com/cat/?cid=7078

It is better to create URLs that communicate better, that tells search bots what the web page is about. E.g. https://domain.com/whiskey/irish-whiskey/jameson

As you can see from above, the whiskey called Jameson is within the category of Irish Whiskey, which is within the main category of Whiskey. This is very good practice for URLs. It informs the search bots about the product name as well as what product category it is under.

Here are a couple of additional tips for SEO Friendly URL:

  1. Use your keywords in the URL
  2. Separate the words with dashes – e.g. you can see the above keyword – Irish Whiskey – is written as irish-whiskey


Effective On Page SEO Technique #11 of 12 – Site Loading Speed

With 5G on the horizons, this may not be so much a concern. But for now, search engines like Google love fast loading websites. So, the speed that your site downloads to a browser, whether on desktop or mobile device, is a concern.

Before you decide to do anything about your website speed, test it out with one of Google’s site speed test tool – Page Speed Insights.

This Google tool is really useful. After it analyzes your website, it will provide you with suggestions on how to make your web page faster.


Effective On Page SEO Technique #12 of 12 – Mobile First – Mobile-Friendly Site

More and more people are using mobile devices. They use it to search for information, products, services and brands. They also use it to communicate with their network of friends and family as well as to socialize.

It is then no wonder that Google announced that they will be going Mobile First. And in 2019, this year, they will use the mobile version of content for indexing and ranking. Google has also hinted that non mobile friendly websites will be penalized; that is will be ranked lower.

It is very important for your website to be mobile-friendly. Sometimes this is also called a responsive website.

The first thing you need to do is to choose a theme that is responsive for your website. Or if it is hard coded, then make sure your programmers make your website mobile friendly.

Need to know if your website is mobile friendly? Google has a Mobile Friendly Test page.

Just like the above Page Speed Insights, this tool will analyze your website. And if there are any areas where your website is not mobile friendly, it will provide you suggestions on how to improve it.


Next, Off Page SEO

The above 12 On Page SEO Techniques for 1st Page Rank of your website is just the tip of the iceberg. There are many other factors to consider.

In my next article, I will share about Off Page SEO. With Off Page SEO and On Page SEO, you will have a very high chance of getting your websites on the 1st Page of Google and other search engines.

So, do join my mailing list to get updates when I publish new articles.


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May everything you do succeed & prosper!

Timotheus