How to Find the Best Keywords For Your Website

How To Find the Best Keywords for Your Website

How to Find the Best Keywords For Your Website

Keywords are an important part of your digital marketing strategy. And as a digital marketer or an online business owner, you must know How to Find the Best Keywords For Your Website.

In this article, the expansion of the main article – How to Learn Digital Marketing Online – The Ultimate Guide – I will discuss with you about Keywords and how to do Keyword Research so that you can use them effectively for your website, your ad campaigns, and any online marketing efforts.

Content Table

  1. What are Keywords?
  2. Video – Keyword Mastery – Keywords are the Foundation of Your Success
  3. Why Are Keywords Important?
  4. Essentials to Perfect Keyword Research
  5. Which is the Best Keyword Tool to Use?
  6. What Do I Do Next with the Keywords?
  7. Can’t Wait For The Next Blog Post?
  8. Join & Get Your Bonus!

What are Keywords?

How You Can Make Money from Internet

When people use a search engine to find things, they type a word or phrase into the search field. Then they click search, and the search engine will find websites or web pages related to that search. And the search engine will produce a pages of lists of these websites or web pages.

The word or phrase are called Keywords. The pages of search results showing lists of websites or web pages are called Search Engine Results Pages. They are commonly referred to as SERP.

The Oxford English Dictionary says that currently there are 171,476 English words (as of the date this article was published). Webster’s Third New International Dictionary, Unabridged, claims there are around 470,000.

Whichever is correct, the fact is there are billions of keywords. This is because of how the words are combined in use, and also the permutations of the combinations. And this is not counting the keywords in other languages. (we will focus on English keywords here)

Video – Keyword Mastery – Keywords are the Foundation of Your Success

Hey, I know. This is a pretty long article. No time to read? Sure, here is a video – Keyword Mastery – Keywords are the Foundation of Your Success (click on image below) to explain about Keywords and Keyword Research.

It’s Free training. All you need to give is your email address. No credit card required.

Watch Video on How Jaaxy Can Help You Find Keywords for Your Business Success
No time to read? Watch this video – Keyword Mastery – Keywords are the Foundation of Your Success. Link above. Click Now.

After you watch the video, do come back to finish reading this article. You will not regret it. I have added information about the latest trend for Keywords – Conversational Search Keywords. Keep reading.

Why Are Keywords Important?

As illustrated above, keywords searchers use keywords to find what they are looking for. And what they are looking for could be your products, services or brand.

Keywords enable searchers to find your website or web pages promoting your products, services or brand. As such, you must find the correct and relevant keywords for your website or web pages that people are using. So that they can find your website or web page.

This is done using a Keyword Tool to do Keyword Research.

After you find the best keywords for your website, you use them on your website or web pages. It can be on the site title, page title, headers or even the image alternative text tag. In other words, you do On Page SEO.

On Page SEO techniques will help your website to get ranked high on Search Engine Results Pages. Ranking high increases online visibility, which will enable consumers to be aware of your brand.

Of course, the best situation would be that your website or web page is ranked on the 1st Page of Search Engine Results Pages. It is known that 91.5% of people searching on search engines will click on a link that is on the 1st Page.

When searchers click on your website or web page link that is on the 1st Page of search results, they go to your website. As you can see, this means that keywords can help drive traffic to your website or web page.

When people go to your website or web page, you have the opportunity to convert them to customers. And that would result in increased sales.

Essentials to Perfect Keyword Research

Now that we have established the importance of keywords, let us discuss the Essentials to Perfect Keyword Research.

Your Unique Brand

You started a business. You created a brand. You spent valuable time, effort and money to build and grow your brand. And it is important that people see your brand, recall your brand, and have good association with your brand.

To achieve that, you need to do keyword research and SEO to gain online visibility for your brand. Further down, I discuss the importance of Brand Keywords.

Products or Services You Offer

Besides your Brand Keywords, during the Keyword Research phase, think about what you are offering to the consumers. Is it a product? Is it a service?

How To Start An Online Business - Products

What kind of product are you offering? What kind of service are you offering. Is it something that your target audience needs? I am sure you must have found something that they really need, right?

And if it is, you must deliver it to them. And keywords are a way for your target audience to find your business on search engines.

Keywords That Match Your Products or Services

So now, put yourself in your target audience’s shoes. What words would they type into a search engine to find a product or service like yours?

Think of as many as you can. Write them down. This will be your initial list of keywords.

Next, you have to find out whether the keywords are the best and suitable for your website. What do I mean by this?

Well, you will need to use a Keyword Tool. Enter the keywords into this keyword tool. Find out if the keywords have a good amount of average traffic using this keyword to search.

Then find out how competitive is this keyword. This will help you get a clear picture of whether the keyword can rank high, and even on 1st Page, easily. Also, it helps you with online ad campaigns. Competition affects whether your ad is delivered as well as the advertising costs.

Types of Keywords

There are various types of keywords. Each has its unique use in your digital marketing strategy. You will need to understand each of them to decide how to use them in your marketing efforts.

Brand Keywords

Say, for example, you attend a networking event. You introduce yourself and the business and brand that you either own or represent. Everyone whom you met would know of the brand. And some may like to know more about your business.

Your Unique Brand Keyword

To find out, they would go to a search engine, type your brand name, and do a search. Ideally, your website and anything other online assets (e.g. Facebook Page) should appear on the list of search results. The person can then click on all these to learn more about your brand and business.

As you can see, it is very important that for the above to happen. It improves your brand’s online visibility. Do make sure you use Brand Keywords, and also check once in a while to make sure that your brand website and online assets appear on the 1st Page of SERPs.

Generic Keywords

Generic Keywords are words that have a relatively wide scope. For example, words like Dog, Cat, Business, and Training. Notice that Generic Keywords are usually just one word.

As such, Generic Keywords usually have higher competition. And due to the higher competition, there can be lower conversion rates. Plus, using Generic Keywords for ad campaigns can be very costly.

Long-Tailed Keywords

In contrast, Long-Tailed Keywords are when a searcher types in three or more words into a search query. Sometimes, the words can form a phrase. For example; Organic Dog Food, Best Cat Toys, How to Start An Online Business, or Where Can I Learn Digital Marketing.

As you can see, when someone uses Long-Tailed Keywords, they are looking for exactly what they have intent to learn more in detail. Studies have shown that the intent to buy is higher. In almost every case, when you use a Long-Tailed Keyword for your article, it can result in higher conversion to sales.

Low Hanging Fruit Keywords

Speaking of higher conversion rates, you can raise the chances of getting more sales by using Low Hanging Fruit Keywords. What are these? Think of fruits that are hanging lower on a tree than those higher up. Isn’t it easier to pluck them?

Low Hanging Fruit Keywords

It is the same for Low Hanging Fruit Keywords. These are keywords that have relatively reasonable amount of traffic, low competition, and high chances of getting ranked on the 1st Page of SERPs.

To know what are these keywords, you will need a very good keyword tool that can give you those exact data. I know of such an excellent keyword tool. And it is the same one I use for all my websites and web pages. And it is also why I can get many of my web pages ranked on 1st Page.

I share about this excellent keyword tool further down this article. Keep reading.

Local Keywords

Many people search for local businesses using various apps such as Google, Bing, Yelp, TripAdvisor, etc. It is then very critical for you to optimize your website and web pages with Local Keywords to attract these searchers.

Local Keywords can be a country, city, borough or even a district. For example; Bakery in Singapore is using country as a search term. But this can be a little too broad, and may not help you get ranked high.

Local Keywords to Rank On Search Results
Local Keywords to Rank On Search Results

Try a more local keyword. For example, in Singapore there are many districts and neighborhoods. If the bakery is actually in a district called Ang Mo Kio, then a good Local Keyword to use would be Bakery in Ang Mo Kio.

This is just one of the many permutations that the pet store can consider. The pet store can try other Local Keywords such as Best Bakery in Ang Mo Kio, Healthy Organic Cakes and Cookies in Ang Mo Kio, or even Bakery near Ang Mo Kio Central.

Conversational Search Keywords – Latest Trend!

The advent of voice interfaces and sophisticated AI (Artificial Intelligence) have created a new type of keyword – the Conversational Search Keyword.

Conversational Search Keywords Are Important Today

Today, consumers can speak a natural speaking sentence into a device, and the device can reply with a full sentence. This is now applied for searches too. In the past, searches mostly analyzed individual keywords. Technology today looks at the entire string of words.

For example, in the past, we may use keywords such as Car Dealer Singapore. But today, for reason of Conversational Search, it is better to use Where Can I Find The Best Car Dealer in Singapore?

Comscore reports that voice search is on the rise in 2019, and will make up at least 50% of searches in 2020. Can you afford to ignore Conversational Search Keywords?

Which is the Best Keyword Tool to Use?

Now that you understand more about keywords and the importance of keyword research, the next thing you need is to know which is the best keyword tool to use? Let’s start with a bit more details about what a keyword tool is.

What is a Keyword Tool?

A keyword tool helps you to find out if the keyword you plan to use has good amount of traffic, whether it has high, low or medium competition, and many other data to help you decide if it is suitable for your web page or ad campaign. The tool uses Google tools such as Google Autocomplete and Google Suggest to do the keyword research for you.

The Google Suggest extracts keyword suggestions for you. What this means is that the keyword tool will produce a list of more keywords for you. This list are suggested keywords based on the main keyword you have started with.

For example, if you type Restaurant in Singapore, the keyword tool will show you how many people are using this search term, what is the competition for this keyword, and many other useful data. In addition, it will show you suggestions such as Best Restaurant in Singapore, Chinese Restaurant in Singapore, Good Food in Singapore, etc. These also show the traffic, competition and other data. The data is to help you decide if the original keyword you intended to use is perfect, or maybe one of the other on the list is better.

What are the Keyword Tools Available?

Google Adwords - Keyword Planner

There are many in the market. For example; there is the popular Google Keyword Planner, ahrefs, and SemRush.

To be honest, I have tried many, including the few mentioned above. And I found them lacking. The data provided is either too vague or lack enough information to help me decide if the keyword is the best for my website or web page.

For example, Google Keyword Planner gives a range of numbers for the Average Monthly Searches. When I did a search for Womens Watches, it returned the numbers as between 1K to 10K.

I mean, come on. Is it nearer to 1K or nearer to 10K? The difference is huge, and can affect how successful my online marketing campaign will be, right?

What is the Best Keyword Tool?

After years of research, I finally found the Best Keyword Tool. It gives you the exact number of Average Monthly Searches, and the exact number of Average Traffic.

It also advises you how many competitors are there for that keyword, and how many other websites are ranking for that keyword. The latter tells you what are the chances of your website or web page ranking on the 1st Page.

Jaaxy - The World's Most Advanced Keyword Tool

Isn’t this awesome? In fact, I wrote a review of this tool. Check this out – Jaaxy Keyword Tool Review – Truly Awesome!

In this review, I share more info about Keywords, Keyword Research, and even a link to Jaaxy where you can do some Free Keyword Research. Don’t miss this!

What Do I Do Next with the Keywords?

After you have found the right keywords, you are ready to do some On Page SEO and Off Page SEO. This means placing your keywords strategically on your website. For more details, read my article about 12 On Page SEO Techniques for 1st Page Rank.

You should also use keywords for your Off Page SEO efforts. My article – 11 Off Page SEO Techniques for 1st Page Rank explains all about Off Page SEO.

We have come to the end of this article. I will be writing more digital marketing blog posts soon. Please do join my mailing list to receive updates when I publish them.

Can’t Wait For The Next Blog Post?

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I have over 20 years of digital marketing experience. Your Bonus is I will be Your Mentor. I can help you succeed in your career as a digital marketer. If you are doing a business, and need to know how to do digital marketing, I can help you too!

Click the above image, and Join Now! Then come back and leave a message as a comment. And we will start the mentoring relationship immediately.

If you have ANY questions or comments about this article, ANY at all, please submit them as comments below. I will be happy to help out.

May everything you do succeed & prosper!


The Jaaxy Keyword Tool Review – Truly Awesome!

The Jaaxy Keyword Tool Review 2018 - It's Truly Awesome!

The Jaaxy Keyword Tool Review – Truly Awesome!


The Jaaxy Keyword Tool Review - The World's Most Advanced Keyword Tool

For the past 27 years, I have promoted businesses, products and services for other people (and recently my own) through digital marketing. One thing that I found necessary for the success of these promotions was Keyword Research. Over a year ago, I was introduced to Jaaxy Keyword Tool, and it has impressed me as well as raised my online marketing skill to another higher level.

In this review, I will share with you why this is so? Plus, I will explain the importance of keywords, other keyword tools and how they fare against Jaaxy, what is Jaaxy, how to use it, the power of Jaaxy and how it can help your business to be more successful?

The Jaaxy Keyword Tool Review – The Overview, Rankings, Pros & Cons

Name: Jaaxy
Owners: Kyle and Carson of Wealthy Affiliate
Website URL:
Training: 5.0 out of 5.0
Support: 5.0 out of 5.0
Tools: 5.0 out of 5.0

Jaaxy Starter – Free

Jaaxy Pro – $49 per month

Jaaxy Enterprise – $99 per month Rating: 5.0 out of 5.0 five point stars rating


  • Very easy to useThe Affilorama Review 2018 - scam or legit? - pros
  • User friendly interface
  • Works as Fast as Lightning
  • Very useful and accurate data
  • Helps you find keywords that can drive traffic to your website
  • Helps you find keywords for your online ad campaigns
  • Superb at finding high traffic keywords with low competition
  • Acquires data from Google, Bing and Yahoo to create useful data for you
  • Powerful range of tools
  • Web based application – you can use it on any device as long as there is Internet, even on mobile devices!
  • No software download or installation required
  • Regular updates and upgrades, done on back end, so no interruption to your use of the app
  • Uses a hub of powerful servers to produce quick results, within seconds!
  • Good and appropriate training available
  • Fast and reliable support
  • The keyword tool that every digital marketer, business owners, and domain sellers must have!


  • Currently not able to target local or global searchesThe Affilorama Review 2018 - scam or legit? - cons
  • No language option, only English
  • Pro price can be a little steep for people just starting out
  • May not need to use some of the powerful tools


What is Keyword Research and Why Is It Critical to Your Business Success?

First of all, when you start a business, you must find out if there are people out there interested in your product or service, right? Sure, you can pay lots of money to find this out. But what if you can find out how many people are searching online for what you are selling? And at a cheap price? Or even Free?

If there are thousands, or better still hundreds of thousands of people searching monthly for a product or service similar to the one you are selling, then you know for sure there is a target audience. You would have found a profitable niche!

Business Success
Business Success

You will need to do Keyword Research for this important first step of your business. Keyword Research can help you find out if there are people searching monthly for a product or service like yours. Plus, it can tell you how many people are searching for it.

After you have decided to compete in this niche, you will need to do all the usual stuff such as create a website to showcase your business and your products or services. But how are people going to find your website?

Sure, you can go around and meet people and tell them about it. But that is slow and time consuming. Nowadays, businesses rely on digital marketing to create awareness of their brand and promote their products and services online.

To do so, they do Keyword Research to find out what are the keywords people are using to search for similar products and services. It is important to also know how many people are searching and the SEO (Search Engine Optimization) Potential of the keyword. More about the latter further down this article.

With the keywords that have high traffic and SEO Potential, businesses then use them to promote their business, product and service. There are many ways to do this; for example writing a blog post or running an online ad campaign.

To achieve all the above, you will need a very good and effective Keyword Tool.

Keyword Tools I Used In The Past

When I first started doing Keyword Research, I used to rely on Google Keyword Planner. It used to provide very accurate and exact data that was very useful. But now Google Keyword Planner changed. In order to monetize the tool, Google now only offers accurate data if you have an active AdWords account, and the monthly ad spend is not low.

If you do not satisfy their criteria, you will see a range of numbers instead of a specific search volume.

Search results on Google Keyword Planner - not very useful

For example, for the keyword ‘womens watches’, if the average monthly search traffic is around 1800, they will show you that exact number if your AdWords account has all the criteria qualified. If not, you will get a range of numbers like 1K – 10K. As you can see, this range is not very helpful at all.

And the ranges can be as broad as the ones below:

  • 01 – 100
  • 100 – 1K
  • 1K – 10K
  • 100K – 1M
  • 1M+

In addition to poor data that is not accurate, Google Keyword Planner was not able to tell me if the keyword has any SEO Potential.

So I started to look around for other keyword tools, to look for better ones that could provide clearer and more useful data. I found many that provided lots of data. But none that were useful or have any value.

What to Watch Out For Keyword Tools

Red Flags
Red Flags

Before discussing about Jaaxy, let me discuss with you about other keywords tools out there in the market.

  1. They require you to install something. I tested a few providers, and had to install a software. Over time, the information was all useless. I uninstalled them all.
  2. The data are just guesses and estimates. Again, useless.
  3. They use Alexa as the key factor in determining competition. Sure, but what else can help decide the keyword? No surprises these providers can offer nothing else.
  4. Need to do several searches to accomplish one task. This is a waste of time.
  5. The tools do not pull results from ALL the search engines. Again, useless!

If you encounter any of the above five points, chances are the keyword tool you are looking at is a low grade one. Worst case scenario, you would be required to pay more for more useless and meaningless data.

Introducing Jaaxy Keyword Tool

Having 27 years of online marketing experience, I came to realize that there are THREE metrics that matter:

  1. How much competition does the keyword have?
  2. How much average monthly traffic does the keyword have?
  3. Does the keyword make sense?

Start Your Power Keyword Research Now with Jaaxy - Click Here
Start Your Power Keyword Research Now with Jaaxy – Click Here

Okay, okay. The last metric is something that is not even a keyword tool can give you. You have to think of it, and use a bit of common sense to come up with a keyword that makes sense. But it is still a metric, to me.

But the First Two Metrics are of the Utmost Importance for any digital marketer or business owner. And they are the two that Jaaxy can ACCURATELY capture. Something no other keyword tool is able to do better or more efficiently.

Why Are the Two Metrics So Vital?

Keywords with low competition and good traffic means that they are SEO optimized and ready. If you can find them, you can dominate the search engines by using those keywords and create content relevant to that keyword. You can also use them to create successful online ad campaigns.

BUT you MUST be able to find those keywords. And Jaaxy is able to help you do that.

30 Free Keyword Searches and More Features to Help You Succeed in Promoting Your Business. Try Jaaxy Now!

Finding Keywords with Jaaxy is Easy!

Here is a video showing how Jaaxy can help you find the keywords with high traffic and SEO Potential. The video will explain about keywords, average monthly searches, estimated traffic, Keyword Quality Indicator, and Domain Search. There is also an explanation about QSR, which is the SEO Potential that I have been talking about.

Watch the video now! (opens in new tab) After you watched the video, remember to come back and finish reading this review.

Watch Video on How Jaaxy Can Help You Find Keywords for Your Business Success
Watch Video on How Jaaxy Can Help You Find Keywords for Your Business Success

Support and Training

The Affilorama Review 2018 - scam or legit? - supportThe Jaaxy support team is fast, efficient and reliable. Ask any question about Jaaxy and related topics, and they will give you timely and useful answers. They are also very polite and friendly.

The training is top notch. There are helpful videos and plenty of documentation to help you learn and understand how to use Jaaxy on a deep level.


Choose a Jaaxy Plan That Matches Your Budget

The above is just the tip of the iceberg of what Jaaxy can do. There is the brainstorming function to help you find the right and profitable niche, finding good affiliate programs, analyze your competitors’ websites, finding out where your sites are ranked on Google, create keyword lists, and more.

Of course, how many of the features you get depends on the plan you purchase. And that is one of the beautiful things about Jaaxy too. There is a plan for the keyword research novice. Another for the person who understands the importance of keyword research. And the power user. The latter two are ideal for business owners, bloggers and especially digital marketers.

Here are the options:

Jaaxy Starter – Free

Jaaxy Pro – $49 per month

Jaaxy Enterprise – $99 per month

Jaaxy Price Plans - Click to see Larger Image
Jaaxy Price Plans – Click to see Larger Image


30 Free Keyword Searches and More Features to Help You Succeed in Promoting Your Business. Try Jaaxy Now!

If you are serious about your business or you are a digital marketer and need to find keywords to beat your competition and impress your boss, I highly recommend the Jaaxy Enterprise plan. Both Jaaxy Pro and Enterprise are brilliant. Great time savers and delivers superb results. Of course, Pro has most of the functions where Enterprise has all  of it.

If you are still a little unsure, you can still go for the Jaaxy Starter to give this awesome keyword tool a test drive. I guarantee you. You will love it!

Oh, and this tool is web based. This means you can access it from anywhere as long as there is Internet connection. You can even do it on your phone. So, if you are suddenly inspired to check out a keyword, you can do it even as you queue for your coffee.

Ready to start your own personal research with Jaaxy? Use the keyword research box below now!

The Jaaxy Keyword Tool Review 2018 – The Passive Online Revenue Final Word

Passive Online Revenue Five Points Rating

As mentioned at the start of this article, I had been doing digital marketing for 27 years. Over the near three decades, the digital landscape has changed a lot due to the continual technological advances.

The same is true for keyword tools. Today, I find that Jaaxy is the best keyword tool for any one who is doing business or marketing on the Internet.

If you are a digital marketer, you will need this. Just like I needed it. You will need it to find the right keywords for your campaigns, blog posts, and more.

If you are an entrepreneur, you will need this for your online business or the online marketing efforts for your business. I am also an online entrepreneur. And I found Jaaxy really useful for finding the keywords that can drive lots of traffic to my websites. For my e-Commerce store, it is excellent for finding keywords to promote my products.

I am giving this keyword tool full marks – 5.0. Use Jaaxy and Be ahead of your competitors.

30 Free Keyword Searches and More Features to Help You Succeed in Promoting Your Business. Try Jaaxy Now!

If you have ANY questions about this review – The Jaaxy Keyword Tool Review – Truly Awesome, ANY at all, please submit your questions as comments below. I will be happy to help out.

Thank you for reading this.

Best Wishes to All!