What Are The 17 Off Page SEO Techniques To Avoid Like The Plague?

What Are The 17 Off Page SEO Techniques To Avoid Like The Plague?

What Are The 17 Off Page SEO Techniques To Avoid Like The Plague?

In the previous article, I shared about 11 Off Page SEO Techniques to improve the search ranking of your website. Even as high as 1st Page. There are also some Off Page SEO techniques that are outdated, and some that you should not do at all. Today, I would like to share with you What Are The 17 Off Page SEO Techniques To Avoid Like The Plague.

This article is part of a series that spun off from the main article – How to Learn Digital Marketing Online – The Ultimate Guide. It is a section dedicated with digital marketing information, to help people who wants to make a career as a digital marketer, or for business owners who needs to know how to market their businesses online. I highly recommend reading the main article, too. It will help you get the overall picture.


What Are The Off Page SEO Techniques That You Must Avoid?

1. Automated link building

There are sites out there that offer to build links for you automatically. All you do is enter your website address, website name, site title, description of website, and a few other details. Hit submit, and their software will blast your details to numerous sites to build links.

SEO Off Page Technique To Avoid - Automated Link Building

Avoid this like the plague! Here’s what Google warns about automated link building.

This old and outdated Off Page SEO technique creates poor quality links that have very little relevance value. Search engines are aware of this black hat SEO tactic, and have laid down very clear guidelines against this practice. Continue to do this at the risk of your website being penalized or banned.

2. Link exchange

Few years ago, a naive young woman asked me if I would like to exchange links for our websites. I promptly informed her that this is now a black hat SEO tactic. It is totally useless and ineffective. Plus, there is the danger of search engines punishing sites that do this.

She didn’t believe me. She continued to say that she just attended a digital marketing seminar, and the trainer taught the entire group of attendees this SEO tactic.

I could not believe what I heard. It was the 2010s, and people are still using this outdated and harmful Off Page SEO technique. Worse, they are teaching others to do it. I don’t know if it is lack of knowledge or they are just giving misinformation.

Link exchange is when one website links to another website, and the other website also links back. It is also called a reciprocal link. In the past, this was a way to manipulate the algorithm and get lots of backlinks.

SEO Off Page Technique To Avoid - Link Exchange

Today, avoid this like the plague! See what Google warns about link exchange.

3. Paid links

On Google’s page that warns users against link schemes, this is at the top of the list of tactics that can impact a site’s ranking in search results negatively. Paid links are as the name said – when you pay to get a link from another website.

Again, this is an outdated tactic that used to be done to manipulate the algorithm and get high search results. Now, search engines’ algorithm have improved, and they can easily find out such paid links.

The search engines are constantly checking for link buyers and link sellers. Any site found to be involved in this will get heavily penalized.

4. Linking on other blogs

This is different from the white hat SEO tactic where you add a comment on others’ blog posts. The difference is that here, the tactic is to comment on other blogs and add a link within the comment itself.

Usually, this is done with poor quality comments. This is because the person doing this does not take the time to read the article. They will just add comments for the sake of a comment. For example, ‘Great post’ or ‘This is a well written article’. And that is all.

And they will just add a link to that comment that makes no sense. Or write an additional few more words that is awkward plus adding the link.

Once again (you guessed it!), this is an old and outdated technique to do Off Page SEO. It is no longer effective. In fact, it is considered as black hat SEO. This means your website will get penalized or banned by search engines when they detect you doing this.

11 Off Page SEO Techniques for 1st Page Rank

Wanna know how to do Blog Commenting right? Read my article about Off Page SEO Techniques that still work, and even get your website or web pages to the 1st Page of search results.

5. Link quantity vs link quality

It’s great to get backlinks to your site right? And even better when you get lots of links? Cos plenty of backlinks means that others find your website good and valuable. And this will result in higher ranking on search results. Wrong!

Sure, it is great to have as many backlinks as possible. That is why, in the past, many marketers engage in link building strategies to build lots of backlinks. But search engines have caught on to this black hat tactic.

Now, the relevance of your backlinks are more important. If most of your backlinks lack relevance, you are doing more harm than good to your website. Focus on natural link building. Build quality and relevance links rather than quantity.

6. Over-optimized anchors

SEO is the way to rank websites or web pages for keywords. The goal is to reach the 1st Page of search results. Over-optimized anchors is when one uses the same keyword over and over again to link back.

Marketers went overboard with this tactic in the past when it worked and they were able to get their websites or web pages on the search results 1st Page. As usual, eventually the search engines caught on. A change in algorithm and today those caught using this method are punished.

So, can you use keywords to link back? After all, you need to use those keywords to get higher ranked. Sure, you can still use the keywords. Just do not overdo it. And do it naturally.

Don't Force Keywords Just To Get Backlinks

For example, when you do guest blogging, do not force the keywords into a sentence for the link. Write naturally. And when you find it is possible to fit the keywords into a sentence naturally, then do the backlink.

And do not forget that there is such a thing as LSI – Latent Semantic Indexing. Using related words and terms to link back to your website helps to improve search engines’ understanding of your website. And as such, to rank your website for related words and terms, too.

7. Keyword stuffing

This is a very very very very very old SEO tactic that no longer works. It is black hat SEO. And will get your website off the search results.

Eons ago, I had a business owner who came to me begging for help. His website was banned from Google’s search results. I did a quick check, and I immediately found the problem. Whoever was doing SEO for his website used keyword stuffing.

Keyword stuffing is a means where a website, an article or blog post is filled with lots of the keyword. Here is an example of keyword stuffing:

We are a digital marketing agency in Singapore that prides itself to be the best digital marketing agency in Singapore. Our team provides SEO, PPC, and SMM services at reasonable prices, which makes us on of the most competitive digital marketing agency in Singapore. So, if you need to promote your business, please consider our digital marketing agency in Singapore.

Never ever do this! Unless you enjoy jeopardizing your website, and ultimately your business.

Write naturally. Find other words to express what you intend to say.

8. Spammy guest blogging

This is when a guest post is irrelevant to the topic, niche or industry of the website where the post is featured. It is also spammy when there is use of over-optimized anchor text – see above point 6. One thing to watch out for, when you write a guest post that has low quality – see below point 9, it will be considered as spammy, too.

Guest blogging can still be a very effective Off Page SEO technique. But you have to make sure that your article is of high quality and relevant to the niche and industry of the website. Also, make sure that your article is unique and helpful. Do not spin an old article from your website as a guest post.

Do Guest Posting the right way. Here is a Free Training Video about the Complete Blueprint on Guest Posting. Watch now and learn how to do Guest Posting without incurring the wrath of Google and other search engines.

To watch this Free Training Video, you only need to give your email address. No credit card required.

9. Low-quality content

You need amazing content for your SEO efforts to be effective. Google has said so. So, avoid producing content just for the sake of publishing something. Stop fulfilling the ‘at least one post every 3 days’ goal just for the sake of being perceived as a website that has regular updates.

I don’t create low quality content. Low quality content has very little value and is not helpful to my readers.

It takes time for me to create high quality and unique content. And I am OK to take the time to do that. The results are worth the effort. Again, write naturally. What do I mean by writing naturally? – See point 10 below.

10. Writing for search engines, not for people

Continuing from the above point, write naturally. This means when you write, you do it with your readers in mind. Write for people. Not for search engines.

Write for People, Not for Search Engines

Articles should be engaging and well written. They should not be awkward. For example, forcing keywords into a sentence. Or writing in a way that does not make sense. Or adding unnecessary text or headings just to squeeze in keywords.

Your sentences should flow from one point to another. Like you are having a conversation with your readers. This also enhances the user experience.

Your readers will enjoy reading the article, and will stay longer on your web page. The longer they stay, the better for SEO ranking factors. And eventually, it leads to higher ranking on search results.

11. Exact-match domain name

Exact-match domain are websites with URLs that contain keywords.

E.g. Years ago, when I was thinking of a domain name for my travel blog. I wanted to share all the best places to visit in Asia. So, I thought of getting bestplacestovisitinasia.com.

I know. A mouthful right?

Back then, exact-match domain names were hot. They were seen to be great for SEO, and could rank far more quickly than a traditional branded domain name.

Fortunately, I knew better. And I chose the domain name – asiatravelgems.com – for the brand, Asia Travel Gems.

Today, exact-match domains does not have the edge over any other domain. They may even have the potential to be flagged for spam, and risk being penalized or suffer low rankings. They are viewed as less trustworthy. When building links, using such domain names can be a problem.

In addition, it is hard to do branding for such names. Can you imagine me branding Best Places to Visit in Asia? Thank goodness I had the foresight to use Asia Travel Gems. Much better for branding, don’t you agree?

12. Classified Ads

This is one of the most outdated and overrated Off Page SEO techniques. It was to find Classified Ads where you could create a free ad. The idea was to list your business for others to find.

It was also counted as a backlink. Back in the early days of SEO, when it was still a new thing. Not today. It does not work anymore.

In addition, these days, very few people actually use classifieds anymore. As such, doing this has very little value.


What Are The Off Page SEO Techniques That Are Outdated

13. Directory Submissions

Directory submissions happen when you submit your website to online directories.

This is an outdated SEO Strategy. But it is not totally harmful. So, that is why this technique and the following ones are in this section. You can consider using this but know that it will have very little effect for a lot of effort.

Firstly, do not pay for a service to automatically submit to directories. Most such services can do harm to your website when they submit to directories that are not relevant to your niche or industry.

Do it yourself. Find relevant directories, and submit your site to them. Yes, you can see it will take you a lot of time and effort to do this. The end result? The backlink may not be of much value, too.

14. Article directories

Article directories started as a way for sites to share quality content with a large audience. It was also a great way for sites to earn links. But these days, the readership at these sites are getting lower and lower.

This is because the article directories have been abused. Articles of low quality flooded them. As a result, today, search engines find them to be no longer of value.

All said, you can still do this tactic. You just have to find article directories that have high authority and of high quality. Also, take note to share your articles only to directories that matches your niche or industry.

Need more info on how to do this technique the right way? See this Free Training from the founder of the best training platform that many digital marketers and I learn from:

Article Submission Training by Carson of Wealthy Affiliate
Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.

15. Social bookmarking

Fewer and fewer marketers use this technique. This is because there is not much value to be earned. Social bookmarking is when you use social bookmarking sites to bookmark your favorite site or content. In the past, this used to create backlink juice. Today, not so much.

Nevertheless, sometimes there may be some value. At the very least, you can drive traffic to your site when people discover your bookmark. Here are some all right social bookmarking sites: StumbleUpon, Scoopit, Pocket, and Digg.

16. Forum marketing

This is when you answer questions on various forums. When you do that, you can mention your brand and create a backlink.

This is very time consuming. You have to find forums related and relevant to your niche and industry. You have to join them, and engage with the people at the forum. You have to build relationships and authority. As I said, very time consuming.

And all for what? For very little SEO juice. Better you spend time on SEO Techniques that are more important and can improve your site’s ranking.

17. Too many social media

The idea here is to be on as many social media channels as possible. After all, social signals are now getting more and more relevant and important, right?

Be on Too Many Social Media

No, this is not good. It is better to find social media networks that work better for your niche or industry. And also, social networks that are relevant.

For example, Asia Travel Gems is a travel blog. Travel is a niche where there can be lots of nice images that people can appreciate. Videos of travel are also crowd pleaser. So, an image based social network like Pinterest will be very suitable. And a video platform like YouTube will be ideal to share travel videos.

So, I focused on these two social platforms, and I am getting increased traffic from them. Every week, I get more and more followers on Asia Travel’s Pinterest account as well as increased viewers and traffic from Pinterest to my website.

So, avoid being on too many social media platforms. Be on a select few. It is a much better strategy. Also it can lead to better and more social signals which helps your SEO efforts.


Can’t Wait for the Next Blog Post?

We have come to the end of this article – 17 Off Page SEO Techniques To Avoid Like The Plague. Can’t wait for the next blog post? Would you like to learn all digital marketing strategies Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.

Learn Digital Marketing Online
Join the Free Starter Package with just your email. No credit card needed.

Your Bonus!

When you sign up, add a comment below to let me know. Your bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.


If you have ANY questions or comments about 17 Off Page SEO Techniques To Avoid Like The Plague, ANY at all, please submit them as comments below. I will be happy to help out.

May everything you do succeed & prosper!

Timotheus

11 Off Page SEO Techniques for 1st Page Rank

11 Off Page SEO Techniques for 1st Page Rank

11 Off Page SEO Techniques for 1st Page Rank

In previous posts, we discussed about What is SEO and How Does It Work, the 12 On Page SEO Techniques, and How to Find the Best Keywords for Your Website. All these are posts about SEO (Search Engine Optimization) that is part of the main article titled How to Learn Digital Marketing Online – The Ultimate Guide. The articles contain powerful and effective SEO strategies that can help your website get ranked higher. Even on 1st Page of Google and other search engines. But they are not enough.

You still need to do Off Page SEO. And today I will present to you the 11 Off Page SEO Techniques for 1st Page Rank. As this is a long article, I have created a List of Content for your easy access (shown below). But I do highly recommend you read the entire article.


List of Content

  1. What is Off Page SEO?
  2. What Are Backlinks?
  3. What are the 11 Off Page SEO Techniques for 1st Page Rank?
  4. What is Guest Posting?
  5. What is Article Submission?
  6. What is Visual Marketing?
  7. What is Broken Link Opportunity?
  8. What is Influencer Marketing Outreach?
  9. What is a Question & Answer Site?
  10. What is Blog Commenting?
  11. What is Content Publishing Platform?
  12. What is a Podcast?
  13. What is a Press Release?
  14. What are Social Media Signals?
  15. What are Outdated Off Page SEO Techniques That No Longer Work in 2019?
  16. Can’t wait for the next blog post?
  17. Your Bonus!

What Is Off Page SEO?

In simple terms, Off Page SEO is the digital marketing effort where you create presence or mention of your brand, website or web pages on other online sites. This can be on another website, on social media, on online forums, and any other online property that is on the World Wide Web.

Search Spider Bot for SEO

After the search spiders have found your website, they will look at your On Page SEO efforts to understand what your website is all about. They will also see if you have done a good job at On Page SEO. After that, they will index your website.

Next, the search spiders will scour the Internet to see if there are any backlinks or mentions of your brand, website or web pages. Every quality mention or backlink to your website will help increase your website’s and web pages’ search ranking.


When another website links back to your website, it is a like a thumbs up for your website. When search engines find these links, they see it as a sign that your website has been found to be of value to others.

Backlinks

This is called a Backlink. It is one of the SEO ranking factors in a search engine algorithm. The more backlinks your website has, the higher the ranking for your website.

But the backlink must be a quality backlink. That means it must be a link from another site that has relevance to your website’s topic. The other is the authority of the other page or website that is linking back to your page.

Page content length is one of the ways search engines determine if a particular page has authority. It also helps search engines to know if that page contains valuable content to a reader.


What are the 11 Off Page SEO Techniques for 1st Page Rank?

There are many Off Page SEO Techniques that can help rank your website or web pages on the 1st Page of search results. Here are 11 of them that I find is more relevant today. They are:

  1. Guest Posting
  2. Article Submission
  3. Visual Marketing
  4. Broken Link Opportunity
  5. Influencer Marketing Outreach
  6. Question & Answer Sites
  7. Blog Commenting
  8. Content Publishing Platform
  9. Podcasts
  10. Press Releases
  11. Social Signals

Let’s discuss each of these now.


What is Guest Posting?

I remember many years ago when I received my first invitation to write an article for a publisher. Their website was about business, and there is a section of their site dedicated to digital marketing. They asked if I could write an article for them as a guest writer.

Immediately, I grabbed the opportunity. It meant that I could get a quality backlink for my business website from an authority site. Also, I could build a relationship with the host site, their readers as well as build brand awareness.

This is Guest Posting. And it is one of the best Off Page SEO Technique to apply. Just take note to make sure that the website you are writing for is related to your niche and industry. Added to that, when the host site is of good authority, you can build a high quality and natural backlink.

In addition, when you guest post on a reputable site, your reputation is heightened.

There is no need to wait for an invite to write, too. You can use search engines to find sites that are looking for guest bloggers. Just make sure that you find those that are related to your niche and industry. Also, they have some authority. Do it right, and you will increase traffic to your website that can lead to more sales.

Still a little unsure how to do it right? Here is Free Training for you – A Complete Blueprint on Guest Posting:

Complete Blueprint on Guest Posting
Complete Blueprint on Guest Posting

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.


What is Article Submission?

Another technique that I often use is Article Submission. Just like the above, for Guest Posting, you write an original and quality article. But this time, you submit your article to websites that allow you to submit articles to them. One such site is Sooperarticles.

Again, just make sure that you submit to sites or categories within sites that are related to your niche or industry. Also, read all the guidelines, terms and conditions carefully. You do not want to appear as spam.

For more details on how to do this awesome Off Page SEO Technique as well as get a list of more article submission sites, take a look at this Free Training from the founder of the best training platform that many digital marketers and I learn from:

Article Submission Training by Carson of Wealthy Affiliate
Article Submission Training by Carson of Wealthy Affiliate

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.


What is Visual Marketing?

At the point of writing this article, Google reported that images are returned for 23% of search queries. It is increasing every year. More and more people are searching using a form of visual.

Consumers’ attention span is decreasing every day. So are their ability for retention. Many do not spend more than few minutes reading an article. They prefer visuals.

It can be images, videos, infographics, presentations, and many others. It is no surprise that this is the break out digital marketing trend in 2019.

“The future of search will be about pictures rather than keywords”

– Pinterest CEO, Ben Silvermann

As a digital marketer, it is critical that you create more visual marketing content. Many businesses are preparing and revising their websites for visual search. Being found on image or video searches can drive traffic to your website.

Today, Images Appear At The Top Area of Search Results
Today, Images Appear At The Top Area of Search Results

Today, images appear at the top of search results (as seen in the screen shot above). To get your images and videos ranking high on images or video searches, focus on schema markup and metadata. These will be textual information for search spiders to crawl and index.


Broken Link

Most websites have outbound links to other web pages. At times, for some reason or other, the web page no longer exists. This can result in a broken or dead link, which is not good for the website that is linking to it.

This is an opportunity for you to build a backlink. You can write to the webmaster of the website, and mention that you noticed a broken link on their website. Then offer a link to your web page as a replacement for that broken link.

Again, you must remember that the website you are targeting must be related to your niche and industry. Also, it must be a reputable website with good level of authority.

There are many online tools to find such sites with broken links. One of the online tools is Wikigrabber that helps you find Wikipedia pages that need citations and dead or broken link replacements.


What is Influencer Marketing Outreach?

Influencer Marketing

An online influencer can help you reach out to a large and loyal group of audience. When the influencer shares your content or even mention your brand, it helps with higher ranking for your website. Also, this can send traffic to your website, increase sales and even adds authority to your brand.

The only concern here is to find an authentic influencer who has a huge audience with credibility and loyal fans. Plus, the influencer must be in your niche or market. You can either build a relationship with them, and eventually invite them to mention your brand or blog post. Or you can pay them to endorse your product, service or brand.

Other advantages of influencers, besides SEO and higher ranking, are credibility and sales. With your brand associated with the influencer, you gain more credibility easily. And as such, it is also easier to convince the fans to act on call to actions; such as buy a product or service. The fans may even advocate your brand.


What is a Question & Answer Site?

Have you heard of Quora? It is one of those sites where people can ask questions and get answers from anyone.

For example, I have a travel blog called Asia Travel Gems. I would answer questions about places to see, eat and stay in Asia. Whenever I do that, I leave behind a link to the website as part of my signature, at the end of my comment or answer.

This Off Page SEO technique helps my website to acquire a quality backlink. Also, it increases brand awareness and improves reputation. When readers click on the link at the signature, it drives traffic to my website.

Just like all the above Off Page SEO techniques, make sure that you find Questions & Answer sites that are related to your website and business. When you provide answers, give full and complete information. Also, make it valuable and helpful.

Here is a Free Video Training on How to Get Free Traffic From Quora:

How to Get Free Traffic From Quora
How to Get Free Traffic From Quora

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.

Besides Quora, there are many other Questions & Answer sites. A few more examples are Answers.com, Ask.com, and Yahoo Answers. Find the ones that are related to the topic on your website, find questions where you have the right, quality and helpful answer, then give the information.


What is Blog Commenting?

Another way to gain higher ranking and traffic is to comment on other blog posts or articles. Always read the blog post or article first. Then, after understanding the topic, write a meaningful comment that shares your view on the topic.

Do not write short comments such as ‘Great post!’ or ‘Well done!’. You have an opinion. Share it. This will grab attention from readers.

Many blogs allow you to leave a link to your website. So, when you leave an engaging comment, readers may click on your link and this drives traffic to your website. It doesn’t hurt that the link will also be a backlink.


What is Content Publishing Platform?

These are platforms where people can contribute and consume content. Some examples are SlideShare, Tumblr, Medium and Blogger.

When you share content on these platforms, you should share original and authentic content. Who knows? It may go viral. And this can drive traffic and build a following.


What is a Podcast?

Podcasts are a great way to build brand exposure. It is an audio clip of a recording. The recording is usually just you speaking on a topic or having a conversation with a guest speaker.

You can share the podcasts on platforms like Buzzsprout and Soundcloud. These platforms have millions of active users who engage with them every day. You can find and connect with your target audience here.

Again, this can drive traffic to your website. You may even find yourself becoming an authority and an influencer.

Need ideas on how to do a great podcast? Below is a Free Video Training on 8 Podcasting Tips.

8 Podcasting Tips
8 Podcasting Tips

Click on the above image to access the Free Training. All you have to give is your email address. No credit card required.


What is a Press Release?

A Press Release is a written communication about an event, a product or any important happening at a business. When the online media picks up on the press release, you will get a very high quality backlink.

At the same time, the media exposure can bring you lots of traffic to your website. There is also the valuable mention of your brand that the search engines like.

Most often, press releases are focused on long term value to the company such as brand awareness, brand exposure, online visibility, and reputation.


What are Social Media Signals?

When people like, share, vote, pin, or heart your posts on social media, also mention your brand too, these activities send social signals to the search engines. So, don’t just create a social media account. Be active on it. Engage with your fans and followers!

In 2014, Forbes said that social media is no longer a luxury, it is a necessity. And this has proven to be very true today. Businesses must have a presence on social media, and engage actively with their audience.

Some ways of engaging your customers is to reply to their comments within 24 hours. If possible, even immediately. Get your customer support on the job, and respond to all questions, feedback, complaints or compliments as soon as possible.

Social Signals

As your website’s social signals increase, so will your ranking on search engines. I have personally experienced ranking for one of my websites go up within a day just after being active on Twitter.

Speaking of Twitter, there many social networks for you to consider. There are Facebook, Instagram, Pinterest, LinkedIn, and YouTube. It is all right to have a presence in all of the social networks. But if your team is small or it is only you doing the work, then just pick a few that perform better for you.

I am speaking of traffic. Social media can bring relevant traffic to your website that can be converted to sales. For example, for my travel blog, I have found that Pinterest works very well. It drives a lot of relevant traffic to my website.

Increased traffic does increase search ranking for your website. When there is high traffic to your website, it is telling the search engines that your website is relevant, popular and of interest to people.


What are Outdated Off Page SEO Techniques That No Longer Work in 2019?

Having discussed the above Off Page SEO Techniques, I would like to highlight that there are some techniques that used to work in the past, and in 2019 they seem to have lost their mojo.

These are tactics such as submissions to directory listings, social bookmarking, classified ads, Web 2.0 and more. I will discuss this in a future article. So do join my mailing list to get updates when I publish it.


Can’t Wait For The Next Blog Post?

Eager to find out more about digital marketing? And you would like the full and complete knowledge Now? Here is a link to the platform where I learned digital marketing, and stay updated on the latest trends.

Learn Digital Marketing Online

Join the Free Starter Package with just your email. No credit card needed.

Your Bonus!

When you sign up, add a comment below to let me know. Your bonus is that you get me as your mentor. Who am I? I have over 20 years of digital marketing experience, and I can help you succeed as a digital marketer or in your online business. If you would like to know more about me, go to this page About Me.


If you have ANY questions or comments about 11 Off Page SEO Techniques for 1st Page Rank , ANY at all, please submit them as comments below. I will be happy to help out.

May everything you do succeed & prosper!

Timotheus