How To Promote Your Business Online

How To Promote Your Business Online

How To Promote Your Business Online?

In the last post, I talked about How To Create A Website For Your Business? It is part of a series titled – How to Start and Grow Your Successful Online Business. After the website for your business is done, what’s next? Well, you need to create awareness of your business website. Just like you, when I first ventured into business, I wondered how to create that awareness, and How To Promote Your Business Online?

But first, let us understand why it is important to create awareness of your business? On the world wide web, according to Internet Live Stats, there are over 1.5 billion websites on the world wide web (as of April 2018). And this number is increasing daily.

Digital Marketing Sales Funnel - From Awareness to Conversion to SalesTo have a successful business online, to have revenue and sales, you need to make sure that people know your website exists. That is Awareness. You will need to promote your website and drive traffic to it. When visitors show interest, you need to engage them and nurture this relationship. Eventually, the goal is to convert these leads into sales.

As you can see, the first order of the day is to create Awareness. Then Promote Your Business Online so as to achieve sales. These days, there are two main ways of marketing. They are Offline Marketing and Online Marketing.


What is Offline Marketing?

Offline MarketinigBasically, any form of promotion or marketing done outside of the Internet is considered Offline Marketing. It would include TV Advertisements, Newspaper Advertisements, Print Banner Advertisements, Billboards, Posters, Print Advertisements on Buses and Taxis, plus many more. Even a T-shirt with a logo of a brand is a form of Offline Marketing.

Offline Marketing can reach the masses. But it can also result in wastage. The product or service may be something only a particular group of people or target audience needs. But an advertisement, for example on TV, is seen by lots of people. And out of the large number of people, only a small group belongs to the target group. As such, this results in wastage.

Another factor against Offline Marketing is the cost. The types of Offline Marketing that reaches out to very large groups of people, for example a TV ad or ad on a bus, is very expensive. The ones that are cheaper are not very effective.

Newspapers and MagazinesConversions are also not so good with Offline Marketing. How many people do you think will make a purchase of a product after seeing the advertisement on TV, a bus or a billboard? Very few. And that kind of Return on Investment (ROI), for a new business owner or small business owner is not attractive.

As you can see, Offline Marketing is not a good option. I am not saying it is no longer of any use anymore. We still do see TV ads, newspaper ads, ads on buses, trains and cabs, and other forms of Offline Marketing. It still has its usefulness and effectiveness. But cost is a major factor. And as a new business owner, you will be very conscious of costs. It is better to consider Online Marketing, and I will explain why below.


What is Online Marketing?

Online Marketing, also known as Digital Marketing, is when you promote your business on the Internet. It can be done by a variety of methods such as SEO (Search Engine Optimization), Social Media Marketing, Video Marketing, Content Marketing, Email Marketing, and many other ways.

How To Promote Your Business Online with Online Marketing also known as Digital Marketing
How To Promote Your Business Online with Online Marketing also known as Digital Marketing

It can be done in such a way to reach the masses. The more effective way would be to promote to a specific target audience, one that is the type of consumer who would be interested in your product or service. This is where many digital advertising outshines Offline Marketing. For example, in Facebook, you can create a super targeted audience that would convert very well. What this means is that there is high chances of the audience buying your product or service.

Compared to many Offline Marketing choices, Online Marketing options are comparatively lower in cost. A TV advertisement can cost thousands of dollars. A Facebook advertisement can cost a fragment of that amount. To many small business owners like you and me, that is a very attractive point to note.

Now that you understand more about what Online Marketing is, what are the next steps? The first is to use the Digital Marketing techniques to Create Awareness of Your Business.


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Types of Digital Marketing to Promote Your Business Online

There are various types of Digital Marketing techniques that you can use to Create Awareness of your business website, and Promote your products and services. One of the popular tactics is SEO, which is Search Engine Optimization. It is to rank your website as high as possible on search results, preferably on the first page, so that people can find it.SEO - Search Engine Optimization - helps to rank your website on search results

Another type of Digital Marketing include Facebook Marketing and Advertising. This is where you create awareness of your business on Facebook using the Facebook Page. Then you advertise your products to the users on Facebook. Instagram, that is also owned by Facebook, is also another good way to Promote Your Business Online.

There are many more Digital Marketing options for you to consider. They can be promoting your business on Twitter or Pinterest. If your business is targeting other businesses, you may consider LinkedIn. If you have videos, you can upload them to YouTube as another channel of promotion.

The options are plenty. And too many to cover in a small section here. I will write another blog post entirely dedicated to Digital Marketing strategies soon.


Click Here to Learn To Build A Highly Successful Online Business at Wealthy Affiliate University
Click Image Above to Learn To Build A Highly Successful Online Business at Wealthy Affiliate University

Conclusion

Trust me. I totally understand how scary it can be. Especially for a new business owner.

You need a website. Then you need to create Awareness of your website and your business. After that, you need to be able to know how to Promote Your Business effectively.

It can be all very intimidating.

Thankfully, for you and me, there is Wealthy Affiliate University. It is an online platform where you will have access to online training on How to Build a Successful Online Business.

Need to know how to create a website? Wealth Affiliate has step by step tutorials to guide you.

Need to know how to do SEO (Search Engine Optimization)? No problem. There is a course on how to do it correctly so that you get your website and content ranked high.

What about Social Media Marketing? That, and all the the other ways to promote your business is available to you when you join Wealthy Affiliate.

Even as a Digital Marketing Consultant with over 26 years of experience. I have found Wealthy Affiliate to be a very useful and helpful resource to help and boost my knowledge. It has helped me provide improved and better service to my clients. For years, I had wanted to start my own online business. Now, with the help of Wealthy Affiliate, I have a few. If you need to find more more about Wealthy Affiliate, go to my Wealthy Affiliate Review now.

I highly recommend you take this opportunity now. Click on the image banner above or the link below to start learning how to build a successful online business.


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If you have ANY questions about this article – How To Promote Your Business Online, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Also, if you are a current or former member of Wealthy Affiliate, and would like to leave your own review or feedback below, I would love to hear from you, too.

Thank you for reading this.

Best wishes!

Timotheus

How To Create A Website For Your Business?

How To Create A Website For Your Business

How To Create A Website For Your Business?

One thing I realized as I continue this journey of starting my own business online is that today almost all businesses have a website. It is essential for the success of a business. It is where people can go to 24 hours a day and seven days a week to see your business, learn about what you sell, and even buy your products online. Hence it is very important for you to know How To Create A Website For Your Business.

What Is An Online Business?
What Is An Online Business?

Sure, you can hire people to do it. But that can cost money. If you are starting small, even costs like this is good to not spend at this point of time. Earlier, I blogged about What Is An Online Business to help those of you who do not know understand what an online business really means. If that is you, I advise you to read that article first before returning here to read the rest of this post.

I have also blogged about How To Start An Online Business that offers the points for starting it. If you have not read these articles, I highly recommend that you go read them, and then come back here. If you have and are ready, here are the points to note when you are going to create a website for your business.

The above 2 articles are part of a series titled – How to Start and Grow Your Successful Online Business. Check it out.


Previously On How To Start An Online Business

As mentioned above, in the earlier post – How To Start An Online Business – we covered the initial steps such as Choosing a Niche, Registering the Business, Buying a Domain Name, Getting a Web Hosting Service, Creating a Website, and Executing a Marketing Plan to get Sales.

We covered most of the steps in that blog post, except for the last two. So here we are, at the Create A Website Phase. Hence, this blog post to share with you How To Create a Website For Your Business. The first thing you will need to do is to Choose A Theme.


Choose A Theme

Best Places To Visit In Asia by Asia Travel Gems
Best Places To Visit In Asia by Asia Travel Gems

The first thing you will need to do when creating your website is to select a theme.

What is a theme?

It is the design and layout of your website. It is a standard that will define how it will look aesthetically. Just like when you first rent an office space it is just an empty space. You will need to hire an interior designer to create a style that matches your business. It will include things like wall paint colors, furniture designs, styles of furnishings, and everything that makes up how your office will appear to people when they visit your office.

Likewise, a theme is the design, style, look and feel of your website. It can communicate to visitors what type of business you are doing. For example, a corporate business website will choose a corporate theme and will have a very structured and organized look that is professional and business-like.

An a travel website will have a relaxed look and feel with lots of pictures and videos of beautiful places to visit. Here is an example of a travel blog called Asia Travel Gems (see image on the right).

WordPress has a lot of Free Themes to choose from. There are also paid themes that offer more functions and features.


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Site Architecture

After you have chosen a theme, it is time to look at how your website will be structured.

Imagine your new office. It would have different rooms for different departments right? And also a showroom for visitors to see the products. It is the same for a website. You will need different sections on the website for different areas of your business.

How To Create A Website For Your Business - Site Architecture
Site Architecture

For example, you will definitely need a section to tell your visitors all about you, the history of your business, what you represent, what is your business offering, and even who you are. Then there is the section filled with phone numbers, email addresses and social links called the Contact Us section where people can reach you.

As you can see, there are the main sections. And there are also sub sections. You need to think about how all these sections are arranged on your website.

Above is an example of a Site Architecture.


Add Content

Content Is King
Content Is King

Content is King. I am sure you have heard this before? What this means is that content rules the internet. Without it, there is nothing on the internet except for blank pages.

For your business, content is important because it is what your visitors will read and consume. It is from the content that the visitors learn about your business, who you are, what you are offering, and what products you are selling.

Content includes your branding, your marketing communications, and even your call to action in your advertisements. You can create the content or you can hire a copywriter to do it.

What is important is that you take a look at your Site Architecture, and figure out what will be the content for each section and each page. Wealthy Affiliate provides excellent training about writing good content as well as how to write content so as to rank high on search results.

You must rank your website and content high on search results, preferably on the first page. This is called Online Visibility, and it is how your target audience can find you, connect with you and convert into your customers.


Product Pages

Product Pages are very important content for your website. Take nice photos of your products. Attractive photos get better conversions.

If you can, create videos featuring your products. Video is the Future of Digital Marketing. Studies have found that people now prefer to watch a video, and when interested they will read the details and information.

Another thing to note is that your product pages must have good copy. This means text that tell visitors about the product and more importantly, what benefits the product gives the consumer. I will write more about this in future blog posts.


Click Here to Learn To Build A Highly Successful Online Business at Wealthy Affiliate University
Click Image Above to Learn To Build A Highly Successful Online Business at Wealthy Affiliate University

Conclusion

There is much more about creating a website for your business. In this article, I am covering the basics. I will write more about this in future blog posts.

Meanwhile, you can learn more about creating the business website at Wealthy Affiliate. It is where I fine tuned my website development skills.


===> Ready to Learn the Steps on How To Start an Online Business? Start Learning Now with a Free Starter Package! <===


If you have ANY questions about this article – How To Create A Website For Your Business, ANY at all, please submit your questions as comments below. I will be happy to help you out.

Also, if you are a current or former member, and would like to leave your own review or feedback below, I would love to hear from you, too.

Thank you for reading this.

Best wishes!

Timotheus